Your SlideShare is downloading. ×

Effortless social media for lawyers

171

Published on

With billions of users, social media remains the undiscovered country of lawyer marketing. …

With billions of users, social media remains the undiscovered country of lawyer marketing.

Professional advertising and ethical rules impose a special duty on lawyers that extends to social media.

In this free webinar, learn about:
- the most popular social media services;
- the rules that apply to lawyers;
- common mistakes that can endanger lawyers;
- how to use your firm's everyday activities to power your social media marketing.

Omar Ha-Redeye, a Toronto-based Lawyer focusing on health law and reputation management, will be available to answer questions on the effective use of social media for lawyers. Omar practices in association with Fleet Street Law, and in 2011 was named one of the top 12 social media influencers practicing law in Canada.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
171
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • This is GoToWebinar, the product we are using for this webinar, you will notice that there is a Questions box on the bottom right of your panel where you can enter in questions as we go through the webinar. I will go back and answer them at the end. You can raise your hand which looks like a hand icon with an up arrow underneath. If you are having technical difficulties, meaning you cannot see my mouse moving around the screen or you can’t hear me, please click on this and then type into the questions panel exactly the problem you are having so we can address it as quickly as possible.Second, we will be addresses questions sent at the end of this presentation. So please don’t feel bad if your question isn’t answered immediately.
  • Facebook: 1.06 billion monthly active usersTwitter: 500 million total users, more than 200 million active users Google+: 343 million active users  LinkedIn: 200 million users 
  • A lawyer’s communication typically does not constitute a solicitation if it is directed to the general public, such as through a billboard, an Internet banner advertisement, a website or a television commercial, or if it is in response to a request for information or is automatically generated in response to Internet searches. 
  • Omar, can you tell us a little about yourself and your firm?When did you start using Social Media?What are some of the benefits you found from using Social Media?How do you work Social Media into your daily workflow?Advice for lawyers using social media?Have you ever run afoul of professional ethics rules while using Social Media?
  • Transcript

    • 1. Effortless Social Media for Lawyers Joshua Lenon Director, Communications at Clio Omar Ha-Redeye Fleet Street Law #ClioWeb
    • 2. Today’s Presentation • Social Media 101 • Social Media & Professional Rules of Conduct • Running Your Own Effortless Social Media Campaign • Guest Speaker: Omar Ha-Redeye • Questions #ClioWeb
    • 3. Which is NOT subject to professional rules? 1. “Case finally over. Unanimous verdict! Celebrating tonight.” 2. “Won a million dollar verdict. Tell your friends and check out my website.” 3. “Won another personal injury case. Call me for a free consultation.” 4. "Another great victory in court today! My client is delighted. Who wants to be next?" 5. “Just published an article on wage and hour breaks. Let me know if you would like a copy.” • • FORMAL OPINION NO. 2012-186 http://www.lawsitesblog.com/2013/01/california-rules-on-ethics-of-social-media-postings.html #ClioWeb
    • 4. Which is NOT subject to professional rules? 1. “Case finally over. Unanimous verdict! Celebrating tonight.” 2. “Won a million dollar verdict. Tell your friends and check out my website.” 3. “Won another personal injury case. Call me for a free consultation.” 4. "Another great victory in court today! My client is delighted. Who wants to be next?" 5. “Just published an article on wage and hour breaks. Let me know if you would like a copy.” • • FORMAL OPINION NO. 2012-186 http://www.lawsitesblog.com/2013/01/california-rules-on-ethics-of-social-media-postings.html #ClioWeb
    • 5. SOCIAL MEDIA 101
    • 6. What is Social Media? Electronic Social Media (ESM) • “Internet-based electronic social networking sites that require an individual to affirmatively join and accept or reject connection with particular persons” • Information source • Distribution source • Networking tool #ClioWeb
    • 7. Where is Social Media? • The Internet! • Facebook • Google+ • Twitter • LinkedIn • SlideShare • Tumblr • Quora #ClioWeb
    • 8. Why use Social Media? • Free • Massive Reach • It works #ClioWeb
    • 9. Facebook • Personal profile v. Business page • Personal - private, stringent privacy settings • Business page - public, searchable, all about firm, work and community involvement • Networking -- Groups, largest platform to date #ClioWeb
    • 10. Twitter • 140 character engagement platform • Networking tool: • #Hashtags • Conferences • Chats • 3rd party apps • Easy to distribute information from other sources like your blog #ClioWeb
    • 11. LinkedIn • Professional network • Resume and publications • Networking - you choose with whom to network, or not include • Groups useful way to find and share information, esp niche information #ClioWeb
    • 12. Google+ • Combination of Twitter and Facebook • Allows Personal profiles & Business pages • Business page activity helps with Google search results • Networking tool, esp with Communities #ClioWeb
    • 13. Blogs • Content that demonstrates your knowledge, understanding and personality • Articles • Commentary • New law summaries • Two options: • Hosted • Self-hosted (yourdomain.com) • Guest blogging is a good way to get your feet wet without the hassle of managing a blog #ClioWeb
    • 14. Choosing Mediums • Decide on Objectives • Thought Leader • Gain Clients • Establish yourself in New Community • Follow your audience #ClioWeb
    • 15. Thought Leadership #ClioWeb
    • 16. Gain Clients #ClioWeb
    • 17. New Community #ClioWeb
    • 18. Choosing Mediums • Go where you audience is, which may not be everywhere • Results are cumulative • Takes 10 times longer to see results • Audience is 100 times larger • Trackable #ClioWeb
    • 19. SOCIAL MEDIA & PROFESSIONAL RULES OF CONDUCT
    • 20. Model Rules of Professional Conduct • 7.1 - Communication Concerning a Lawyer's Services • 7.2 - Advertising • 7.3 - Solicitation of Clients • 8.4(c) - Misconduct • 4.1(a) - Truthfulness in Statements to Others • 5.1 & 5.3 – Law Firms’ Responsibilities • 1.18 - Duties to Prospective Client • 1.6 - Confidentiality of Information • 1.9 - Duties to Former Clients #ClioWeb
    • 21. Model Rules of Professional Conduct • 7.1 - Communication Concerning a Lawyer's Services • 7.2 - Advertising • 7.3 - Solicitation of Clients • 8.4(c) - Misconduct • 4.1(a) - Truthfulness in Statements to Others • 5.1 & 5.3 – Law Firms’ Responsibilities • 1.18 - Duties to Prospective Client • 1.6 - Confidentiality of Information • 1.9 - Duties to Former Clients #ClioWeb
    • 22. 7.1 - Communication Concerning a Lawyer's Services “A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services. “ • Applies to Rule 7.2 – Advertising • Must distinguish past results from future cases #ClioWeb
    • 23. 7.2 - Advertising • May advertise services through written, recorded or electronic communication, including public media. • Pay the reasonable costs of advertisements or communications • Any communication made pursuant to this rule shall include the name and office address of at least one lawyer or law firm responsible for its content. #ClioWeb
    • 24. 7.3 - Solicitation of Clients • A lawyer shall not by in-person, live telephone or real-time electronic contact solicit professional employment when a significant motive for the lawyer's doing so is the lawyer's pecuniary gain. #ClioWeb
    • 25. 1.18 - Duties to Prospective Client • A person who consults with a lawyer about the possibility of forming a client-lawyer relationship with respect to a matter is a prospective client. #ClioWeb
    • 26. States Rules • Differentiate between Communications & Non-communications • Disclaimers for previous results • Record retention for communications versus content • Contact information requirements #ClioWeb
    • 27. Which is NOT subject to professional rules? 1. “Case finally over. Unanimous verdict! Celebrating tonight.” 2. “Won a million dollar verdict. Tell your friends and check out my website.” 3. “Won another personal injury case. Call me for a free consultation.” 4. "Another great victory in court today! My client is delighted. Who wants to be next?" 5. “Just published an article on wage and hour breaks. Let me know if you would like a copy.” • • FORMAL OPINION NO. 2012-186 http://www.lawsitesblog.com/2013/01/california-rules-on-ethics-of-social-media-postings.html #ClioWeb
    • 28. “Won a million dollar verdict. Tell your friends and check out my website.” Communication with adverse presumption.
    • 29. “Won a million dollar verdict. Tell your friends and check out my website.” Communication with adverse presumption.
    • 30. “Won another personal injury case. Call me for a free consultation.” Communication.
    • 31. “Won another personal injury case. Call me for a free consultation.” Communication.
    • 32. "Another great victory in court today! My client is delighted. Who wants to be next?" Communication with adverse presumption.
    • 33. "Another great victory in court today! My client is delighted. Who wants to be next?" Communication with adverse presumption.
    • 34. “Case finally over. Unanimous verdict! Celebrating tonight.” Not a communication…
    • 35. “Just published an article on wage and hour breaks. Let me know if you would like a copy.” Not a communication.
    • 36. Content Selection • Avoid bragging or begging • Discuss general legal content • Internal • External • Discuss firm activity outside of representation • Give credit to content creators • Personality welcome #ClioWeb
    • 37. Personality #ClioWeb
    • 38. RUNNING YOUR OWN EFFORTLESS SOCIAL MEDIA CAMPAIGN
    • 39. Objectives • Outcomes: • Thought Leader • Gain Clients • Establish yourself in New Community • Go where you audience is, which may not be everywhere #ClioWeb
    • 40. Existing Content Audit communications you're already making • Newsletter • Advertising • Articles • Interviews • Meetings #ClioWeb
    • 41. New Content • Think of your reading routine • RSS feeds • Home page of local newspaper • Legal Journal • Bar Associations • Blogs • Newsletters • Use share buttons for pieces you find interesting #ClioWeb
    • 42. Sample Activities #ClioWeb
    • 43. Sample Activities #ClioWeb
    • 44. Sample Activities #ClioWeb
    • 45. Sample Activities #ClioWeb
    • 46. Tools • Hootsuite • Tweetdeck • Facebook Pages • Dlvr.it
    • 47. Results REMEMBER: Results are cumulative Takes 10 times longer than you think Audience 100 times larger Be consistent • • • • #ClioWeb
    • 48. SUMMARY SLIDE • • • • • • • Pick a Goal & go where the audience resides Avoid bragging or begging Discuss general legal content Discuss firm activity outside of representation Use existing share tools Personality welcome Be consistent to get results #ClioWeb
    • 49. OMAR HA-REDEYE FLEET STREET LAWYERS
    • 50. QUESTIONS
    • 51. Thank You www.goclio.com @goClio joshua@goclio.com @Joshualenon Smallfirminnovation.com @SFInnovation @OmarHaRedeye
    • 52. www.goclio.com | info@goclio.com #ClioWeb 56

    ×