Designing for Lifestyle
     Experience Sampling




                           Presented by Kelly Goto
                  ...
turing test
  alan turing circa 1950’s
concept: tara lemmey
voice    touch
                                    words

                       Human-Human
                       expres...
concept: tara lemmey
XML
                       EDI
                             UDDI
                                          SOAP
          ...
concept: tara lemmey
voice
                         gesture
                       Human-Machine
                                      visual
 ...
concept: tara lemmey
voice      ajax
                        Machine-Human
                        imagery           GUI
                      ...
Machine-Human
Communication-Interaction
Trust.
The Turing Test: Circa 1950
introduced Jan 1983
    $9,995.00 (today ~$21,693.00)
first GUI (graphical user interface) on a
          personal computer...
http://www.touchuserguide.com
completely automated public turing
    test to tell humans apart
           www.captcha.tv
http://childrenofthenineties.blogspot.com
http://childrenofthenineties.blogspot.com
2004: subservient chicken
http://blogs.knoxnews.com/munger/oracle.jpg
Wiimote

      Motion Sensor
     Force Feedback
     Audio Speaker
      IR + Bluetooth
 2-way Communication
    Pointing...
Brain - Computer
     Interface

       Avatar Control
    EEG Sensor Headwear
        Biofeedback
   Extra Sensory Discov...
iPhone
       iPod Touch
gesture + contextual navigation
     experience sampling
  personal media aggregator
     mobile ...
iPad
   gesture + contextual navigation
     environment control panel
     personal media aggregator
        mobile commu...
User Experience Components
User Experience Components

                practical
    convenient, accessible, economical,
      functional, utilitaria...
Talk                Ask              Observe              Experience


Focus Groups        Interviews       Usability Test...
Talk                Ask              Observe              Experience


Focus Groups        Interviews       Usability Test...
Talk                Ask              Observe              Experience


Focus Groups        Interviews       Usability Test...
Talk                Ask              Observe              Experience


Focus Groups        Interviews       Usability Test...
Experience Sampling
Experience Sampling
Experience Sampling
Experience Sampling

 what device a
 are you using?       where are you?      what are you doing?




 what “noise” is    ...
Experience Sampling

 what device a
 are you using?       where are you?      what are you doing?




 what “noise” is    ...
Experience Sampling

 what device a
 are you using?       where are you?      what are you doing?




 what “noise” is    ...
Experience Sampling

 what device a
 are you using?       where are you?      what are you doing?




 what “noise” is    ...
Experience Sampling

 what device a
 are you using?       where are you?      what are you doing?




 what “noise” is    ...
Experience Sampling

 what device a
 are you using?       where are you?      what are you doing?




 what “noise” is    ...
Experience Sampling

 what device a
 are you using?       where are you?      what are you doing?




 what “noise” is    ...
Experience Sampling

 what device a
 are you using?       where are you?      what are you doing?




 what “noise” is    ...
Experience Sampling

 what device a
 are you using?       where are you?      what are you doing?




 what “noise” is    ...
Experience Sampling
Experience Sampling


   device       place         task


   noise        time     limitations


state / stage   result  ...
Experience Sampling
Experience Sampling
Experience sampling or experience
sampling method (ESM) refer to set of
techniques to capture people's...
Experience Sampling
Placelessness
    with mass communication, and
       increasingly ubiquitous high
   technology, places become more
and m...
Placelessness




http://www.lightindustry.org/crude_oil.jpg
Microformats
Designed for humans first and
machines second, microformats
are a set of simple, open data
formats built upon...
Microformats
shoshin
beginner’s mind
"We loved having him, but he couldn't sing to save his life."
McEnroe stuck with it, however, taking voice lessons and
eve...
photo: Albert Watson
It turned out that getting fired from
                       Apple was the best thing that could have
                    ...
The Future?
http://www.m-trends.org/2010/01/mobile-trends-2020.html
modes of:
modes of:   communication
modes of:       communication
            information transfer
modes of:        communication
             information transfer
            interaction | experience
modes of:        communication
             information transfer
            interaction | experience
                    ...
modes of:        communication
             information transfer
            interaction | experience
                    ...
modes of:        communication
             information transfer
            interaction | experience
                    ...
In the future: When machines talk, will we

                          LISTEN?
yoyu
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Designing for Lifestyle

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Designing for Lifestyle explores the machine-to-human communication in progress today and goals we have as interaction / interface designers to start thinking about creating experiences that integrate into our lifestyle. Design ethnographer Kelly Goto provides a shift in perspective to the emotional experiences we create today.

Published in: Design, Technology

Designing for Lifestyle

  1. 1. Designing for Lifestyle Experience Sampling Presented by Kelly Goto kelly@gotomedia.com
  2. 2. turing test alan turing circa 1950’s
  3. 3. concept: tara lemmey
  4. 4. voice touch words Human-Human expression concept: tara lemmey
  5. 5. concept: tara lemmey
  6. 6. XML EDI UDDI SOAP Machine-Machine binary RDF concept: tara lemmey
  7. 7. concept: tara lemmey
  8. 8. voice gesture Human-Machine visual touch concept: tara lemmey
  9. 9. concept: tara lemmey
  10. 10. voice ajax Machine-Human imagery GUI communication concept: tara lemmey
  11. 11. Machine-Human
  12. 12. Communication-Interaction
  13. 13. Trust.
  14. 14. The Turing Test: Circa 1950
  15. 15. introduced Jan 1983 $9,995.00 (today ~$21,693.00) first GUI (graphical user interface) on a personal computer resolution 720 x 364!
  16. 16. http://www.touchuserguide.com
  17. 17. completely automated public turing test to tell humans apart www.captcha.tv
  18. 18. http://childrenofthenineties.blogspot.com
  19. 19. http://childrenofthenineties.blogspot.com
  20. 20. 2004: subservient chicken
  21. 21. http://blogs.knoxnews.com/munger/oracle.jpg
  22. 22. Wiimote Motion Sensor Force Feedback Audio Speaker IR + Bluetooth 2-way Communication Pointing Device Identity Pairing “Gets you off the couch!”
  23. 23. Brain - Computer Interface Avatar Control EEG Sensor Headwear Biofeedback Extra Sensory Discovery Galvanic Skin Response “Direct action by your mood!”
  24. 24. iPhone iPod Touch gesture + contextual navigation experience sampling personal media aggregator mobile communicator proximity + location awareness avatar management augmented reality sneakernet placelessness portal wireless keychain complexity abstraction “Every once in awhile...”
  25. 25. iPad gesture + contextual navigation environment control panel personal media aggregator mobile communicator proximity + location awareness avatar management augmented reality sneakernet placelessness portal wireless keychain complexity abstraction “... a revolutionary product comes along that changes everything!”
  26. 26. User Experience Components
  27. 27. User Experience Components practical convenient, accessible, economical, functional, utilitarian, reliable emotional intuitive, personal, unique, aesthetic, inspires desire, compelling, nostalgic
  28. 28. Talk Ask Observe Experience Focus Groups Interviews Usability Testing Ethnography Typically 4-9 people 1-on-1 1-on-1 1-on-1 or group Experience Discussion about Questionnaire Users complete critical aspects Brainstorming representative tasks sampling; livetesting observation / Conducted by Moderator Observer/Moderator Self-reporting Interviewer implicit / explicit 1-2 hours 1-2 hours 1- 1.5 hours ongoing; iterative
  29. 29. Talk Ask Observe Experience Focus Groups Interviews Usability Testing Ethnography Typically 4-9 people 1-on-1 1-on-1 1-on-1 or group Experience Discussion about Questionnaire Users complete critical aspects Brainstorming representative tasks sampling; livetesting observation / Conducted by Moderator Observer/Moderator Self-reporting Interviewer implicit / explicit 1-2 hours 1-2 hours 1- 1.5 hours ongoing; iterative
  30. 30. Talk Ask Observe Experience Focus Groups Interviews Usability Testing Ethnography Typically 4-9 people 1-on-1 1-on-1 1-on-1 or group Experience Discussion about Questionnaire Users complete critical aspects Brainstorming representative tasks sampling; livetesting observation / Conducted by Moderator Observer/Moderator Self-reporting Interviewer implicit / explicit 1-2 hours 1-2 hours 1- 1.5 hours ongoing; iterative
  31. 31. Talk Ask Observe Experience Focus Groups Interviews Usability Testing Ethnography Typically 4-9 people 1-on-1 1-on-1 1-on-1 or group Experience Discussion about Questionnaire Users complete critical aspects Brainstorming representative tasks sampling; livetesting observation / Conducted by Moderator Observer/Moderator Self-reporting Interviewer implicit / explicit 1-2 hours 1-2 hours 1- 1.5 hours ongoing; iterative What People Think How People Live
  32. 32. Experience Sampling
  33. 33. Experience Sampling
  34. 34. Experience Sampling
  35. 35. Experience Sampling what device a are you using? where are you? what are you doing? what “noise” is what time of what limitations distracting you? day is it? are there? what stage of the are you able to how does it task are you in? complete your task? make you feel?
  36. 36. Experience Sampling what device a are you using? where are you? what are you doing? what “noise” is what time of what limitations distracting you? day is it? are there? what stage of the are you able to how does it task are you in? complete your task? make you feel?
  37. 37. Experience Sampling what device a are you using? where are you? what are you doing? what “noise” is what time of what limitations distracting you? day is it? are there? what stage of the are you able to how does it task are you in? complete your task? make you feel?
  38. 38. Experience Sampling what device a are you using? where are you? what are you doing? what “noise” is what time of what limitations distracting you? day is it? are there? what stage of the are you able to how does it task are you in? complete your task? make you feel?
  39. 39. Experience Sampling what device a are you using? where are you? what are you doing? what “noise” is what time of what limitations distracting you? day is it? are there? what stage of the are you able to how does it task are you in? complete your task? make you feel?
  40. 40. Experience Sampling what device a are you using? where are you? what are you doing? what “noise” is what time of what limitations distracting you? day is it? are there? what stage of the are you able to how does it task are you in? complete your task? make you feel?
  41. 41. Experience Sampling what device a are you using? where are you? what are you doing? what “noise” is what time of what limitations distracting you? day is it? are there? what stage of the are you able to how does it task are you in? complete your task? make you feel?
  42. 42. Experience Sampling what device a are you using? where are you? what are you doing? what “noise” is what time of what limitations distracting you? day is it? are there? what stage of the are you able to how does it task are you in? complete your task? make you feel?
  43. 43. Experience Sampling what device a are you using? where are you? what are you doing? what “noise” is what time of what limitations distracting you? day is it? are there? what stage of the are you able to how does it task are you in? complete your task? make you feel?
  44. 44. Experience Sampling
  45. 45. Experience Sampling device place task noise time limitations state / stage result feeling
  46. 46. Experience Sampling
  47. 47. Experience Sampling Experience sampling or experience sampling method (ESM) refer to set of techniques to capture people's behaviors, thoughts, or feelings as they occur in real-time. This would include "naïve" accounts of critical events but also more "processed" representations.
  48. 48. Experience Sampling
  49. 49. Placelessness with mass communication, and increasingly ubiquitous high technology, places become more and more similar, so that locations lose a distinctive ‘sense of place’ (e. relph 1976)
  50. 50. Placelessness http://www.lightindustry.org/crude_oil.jpg
  51. 51. Microformats Designed for humans first and machines second, microformats are a set of simple, open data formats built upon existing and widely adopted standards. (from the microformats site)
  52. 52. Microformats
  53. 53. shoshin beginner’s mind
  54. 54. "We loved having him, but he couldn't sing to save his life." McEnroe stuck with it, however, taking voice lessons and eventually recording 10 original tracks.
  55. 55. photo: Albert Watson
  56. 56. It turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. I'm pretty sure none of this would have photo: Albert Watson happened if I hadn't been fired from Apple. - Steve Jobs
  57. 57. The Future?
  58. 58. http://www.m-trends.org/2010/01/mobile-trends-2020.html
  59. 59. modes of:
  60. 60. modes of: communication
  61. 61. modes of: communication information transfer
  62. 62. modes of: communication information transfer interaction | experience
  63. 63. modes of: communication information transfer interaction | experience semantic
  64. 64. modes of: communication information transfer interaction | experience semantic sensing
  65. 65. modes of: communication information transfer interaction | experience semantic sensing intelligence
  66. 66. In the future: When machines talk, will we LISTEN?
  67. 67. yoyu
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