Potential Contributions of the Living Labs to the Lisbon Strategy Objectives

Potential contributions of the Living Labs to the Lisbon Strategy 2.1 objectives Jože Gričar eCenter Faculty of Organizational Sciences, University of v Maribor Gricar@FOV.Uni-Mb.si http://eCenter.FOV.Uni-Mb.si/Gricar

The Living Labs can contribute to the Lisbon Strategy 2.1 objectives. How?

Creation of a need for innovation by encouraging experimenting in an “laboratory” environment (beta culture creation).

Accelerating innovativeness by eCollaboration of the individuals in business, government and research organizations.

Expanding knowledge sharing by involving numerous individuals into the co-creation o f products, solutions or services (the knowledge is where the people are).

Improving a cross-border cooperation within the European Network of Living Labs (ENoLL).

Enhancing the EU competitiveness by bringing together the ICT research, development and usage.

Living Lab: Concept, Environment, Mechanism A Living Lab is an environment in which researchers, developers and users cooperate with the common objective of delivering a tested product, solution or service respecting the users’ requirements and in a shortest time possible. The environment may be a city, a region within a country, an industry, a supply chain or a whole country. The cooperation of companies, government organizations, universities and other research institutions in an accelerated implementation of ICT-powered solutions & services may be considered a big, broadly conceptualized laboratory .

A missing link in innovation Innovation “ no man’s land” Research push Market pull Phase 1 Solution proposal Phase 2 Prototype Phase 3 Pre-commercial product/service Phase 4 Commercial product/service Phase 0 Research

Pilot USERS in the centre Technology and Infrastructure Organisation Living Lab Expertise Pilot USERS Community Methodology Living Lab services

The Helsinki Manifesto 2 0. 11. 2006: We have to move fast, before it is too late . http://eLivingLab.org/files/Helsinki_Manifesto_201106.pdf Required measure No. 1: Implementation of the European Network of Living Labs

The Helsinki Manifesto The 12 most supported measures 1. Implementation of a European Network of Living Labs 2. Reap the benefits of re-using bank infrastructure for the e-invoicing 3. Break down internal boarders for ICT services 4. Renewing of the European innovation system 5. Creation of a market for innovative products and services 6. Focus on services innovation, and establish services science, management and engineering as an academic discipline 7. Concrete funding and support for technology start-ups 8. Ensure data integration between IT-solutions 9. Intensify integration of retail banking market (Payments Services Directive) 10. Implementation of European wide compatible e-invoicing system 11. Move from an organization-centered system to a citizen-centered system 12. Bring people actively to the information society (ICT skills to 10 million adult people in Europe over a 3-year period).

European Network of Living Labs “F irst W ave ” , launched 20th November 2006 http://OpenLivingLabs.eu 2 1 3,9 4 5 6 7,8 10 11 12 13 15 14 16 18 17 19

Presidency Roadmap for European Network of Living Labs Finnish Presidency launching ENoLL and Helsinki Manifesto , Autumn 2006 Portuguese Presidency Renewing Lisbon strategy for people 2nd wave ENoL L, Autumn 2007 German Presidency emphasizing Regional innovation (Bremen & München LLs), Spring 2007 Sloven e Presidency Challenging cross-border and Pan European level Open Innovation 3 rd wave ENo LL, Spring 2008 French Presidency bringing Innovation to citizen level , Autumn 2008

Slovenia & Finland country wide Living Lab initiative s Innovation for Life Quality – Slovenia Living Lab http://SloveniaLivingLab.org & Open test bed / Living Lab Finland : Creating a national culture for beta testing / development

ICT SHOCK – For Open Innovation in Finland BETA CULTURE Technology driven innovation User driven innovation Business ecosystem Standards, IPRs Emergent agile networks Technology networks Lead markets LITE OPEN Test Beds & Living Labs European and Global Networks Nordic Networks Sloven e -Finnish Testbed-LivingLabs Collaboration

A L A D I N AL pe AD ria IN itiative U niversities ’ N etwork http://ALADIN-Net.eu U n i v e r s i t i e s : Budapest Corvinus Hungary Graz Karl-Franzens, Austria Graz Medical, Austria Košice Technical, Slovakia Maribor, Slovenia München BW, Germany Novi Sad, Serbia Prague Economics, Czech Rijeka, Croatia Trento, Italy Trieste, Italy Washington GWU, USA

The Living Labs can contribute to the Lisbon Strategy 2.1 objectives . Some questions:

Which components, solutions, or operations successful in one Living Lab could be copied , which ones could be followed , and which are not applicable at all in another Living Lab?

Can some guidelines for successful copying be defined and generalized for better understanding of the potential of the Living Labs in an eRegion as a concept and as a practice?

How relevant are outstanding business, government, and academic leaders to the Living Labs & eRegion s awareness creation, policy making, or solutions implementation?