How to sell 3 million widgets, guaranteed!

by Jaimes Nel on Apr 17, 2011

Slides from a talk at Lightning UX in London describing a way of thinking about tactical and strategic design research.

Slides from a talk at Lightning UX in London describing a way of thinking about tactical and strategic design research.

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How to sell 3 million widgets, guaranteed! — Presentation Transcript

how to sell a millionwidgets, guaranteed! jaimes nel, live|work

tactics strategy

artefactsARtefacts ideas

artefacts ARtefacts ideaslocation group universal shopping healthcare

foursquare groupon nhs artefacts ARtefacts ideas location group universal shopping healthcare

foursquare groupon nhs location group universal shopping healthcare

today

futuretodaypast

history

scenarioshistory

scenariosnear futurehistory

scenariosnear futuremeasurementhistory

1. artefacts and ideas are the same thing

1. artefacts and ideas are the same thing 2. no hierarchy

1. artefacts and ideas are the same thing 2. no hierarchy 3. uniﬁed