Designing Resourceful Mobile E-Commerce Search

Designing Resourceful Mobile E-Commerce Search Greg Nudelman Principal, DesignCaffeine, Inc. Twitter: @DesignCaffeine www.DesignCaffeine.com

Resourceful: Able, capable, clever, creative, adventurous, enterprising, ingenious, intelligent, inventive, original, quick-witted, sharp, talented, etc. http://thesaurus.com/browse/resourceful

Resourceful UI System Capabilities Customer Goals

Introduction Design for Mobile Context

Introduction “ The first thing we do, let's kill all the lawyers ” Henry VI, William Shakespeare

http://retroslashers.net/small-screen-slashers-freddys-nightmares-1988-1990/

Introduction

Introduction Mobile Search Begins with the Home Screen

Introduction Build Resourceful Browse Deals Visual Local

Introduction One Place for Deals

Introduction

Introduction More Like This

Introduction

Introduction Design Caffeine .com

Introduction Product Family Page

Introduction Visual Browse

Introduction However, flick is not (yet) discoverable

Introduction

Zero Results Page
Don’t Be Afraid to Say: I Did Not Understand
Focus on Providing a Way Out
Design from Zero

Design from Zero: focuses your team on the needs of the customer = deeper connection + tremendous competitive advantage

Effort and ingenuity invested in the Zero Search Results Page = overall dedication to customer success

Introduction

Introduction Turn off Phone’s Auto Correction Curtsey of Michael Manning, WebEx

Introduction

Introduction Internet of Things Spimes

Introduction

Introduction Remember without Login

Introduction

Introduction Search Results: Info Scent vs. Pogosticking

Introduction Provide Meaty Content

Introduction

Introduction Avoid Pogosticking

Introduction

Introduction “ We Got an App Too” Syndrome

Introduction Sloppy Mobile Apps Damage Your brand… Forever

Introduction Wise investment into your app design positions your brand as a mobile leader

Introduction Faceted Search Design Patterns

Introduction iPad Search

http://www.youtube.com/user/techsavvyagent

www.prisjakt.nu

Resourceful UI System Capabilities Customer Goals

http://www.bbc.co.uk/radio4/youandyours/media/yy_electro_magnet247x165.jpg

Introduction What is the use of an infant ? -Michael Faraday

http://www.starlinetours.com/images/LasVegas/HooverDam-Front.jpg

http://1.bp.blogspot.com/_ax5ZIdFoW1U/SqdShV6S3-I/AAAAAAAAUME/b0GESUNj45A/s400/earth-nightime-light-space-05.png

Contact Questions: Greg Nudelman On the web: DesignCaffeine.com Twitter: @DesignCaffeine Thank you! Book: "Designing Search: UX Strategies for eCommerce Success" – Spring 2011 from Wiley

Designing Resourceful Mobile E-Commerce Search

by DesignCaffeine, Inc. on Sep 23, 2010

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Designing Resourceful Mobile E-Commerce Search — Presentation Transcript