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The Incite Summit East 2013: Conference Brochure
The Incite Summit East 2013: Conference Brochure
The Incite Summit East 2013: Conference Brochure
The Incite Summit East 2013: Conference Brochure
The Incite Summit East 2013: Conference Brochure
The Incite Summit East 2013: Conference Brochure
The Incite Summit East 2013: Conference Brochure
The Incite Summit East 2013: Conference Brochure
The Incite Summit East 2013: Conference Brochure
The Incite Summit East 2013: Conference Brochure
The Incite Summit East 2013: Conference Brochure
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The Incite Summit East 2013: Conference Brochure

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This brochure was developed for the first Incite Summit East, which took place on September 18 - 19 in NYC. …

This brochure was developed for the first Incite Summit East, which took place on September 18 - 19 in NYC.

The brochure highlights:

THE C-SUITE EXECUTIVES CONTRIBUTING TO THE SUMMIT:
Including L'Oreal USA, Sears, MetLife, Chobani, and 7 more), and the other major brands participating (including McDonald's, Coca Cola, Siemens, Mastercard, HP and many more)

THE KEY ISSUES THE AGENDA COVERS:

1) Get customer-centric: From culture, to internal organisation, to new outreach. How to drive your company to align with your customer for better marketing performance

2) Success over multi-channel: Operate in a fragmented marketing landscape. Build a strategy that reaches customers at the right time, in the right place

3) Build unique customer experiences: New opportunities to build increasingly relevant and personalised messages. Create seamless, engaging customer experiences

4) Measure to learn: Leverage the flood of data to deliver a lean, precise and effective marketing function - and confidently track your ROI

5) Seamless internal collaboration: How to break down internal silos to co-ordinate external messaging, and share relevant data better. Then deliver seamless experience, no matter the customer touchpoint

For more information on the Incite Summit, head to www.incitemc.com/summits

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  • 1. Sony Electronics Mike Fasulo Chief Marketing Officer L’Oreal Marc Speichert Chief Marketing Officer Skype Elisa Steele Chief Marketing Officer Aflac Michael Zuna Chief Marketing Officer Hertz Bob Stuart Chief Marketing Officer Jockey International Dustin Cohn Chief Marketing Officer CMO INSIGHT FROM MEET AND WORK WITH Drive engagement and sales through customer-centric, multi- channel marketing - without crippling complexity bECOME A CUSTOMER CENTRIC bUSINESS SUCCESS OVER MULTI- CHANNEL bUILD UNIQUE CUSTOMER EXPERIENCES MEASURE TO IMPROVE PERFORMANCE SEAMLESS INTERNAL COLLAbORATION learn Marketing Summit September 18–19 New York City incitemc.com/marketing #incitesummit
  • 2. Your new tool for better marketing 88%of CEOs say customer- alignment is top corporate priority for next 5 years. So this is the main focus of the entire Summit. 79%of marketers say multi-channel marketing is very complex - and only 48% feel prepared for it. You’ll get prepared, with 40+ experts to help you. Join the conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/marketing WELCOME TO THE INCITE SUMMIT What you’ll learn Targeted and relevant corporate insight on the key issues for you in 2013: CUSTOMER CENTRIC BUSINESS: How you can drive your company to become better aligned with customers – and then do marketing that’s more effective MULTI-CHANNEL MARKETING: Assess the fragmented marketing landscape, and build a strategy that reaches customers where they want to be reaches customers at the right time and place - for better response UNIQUE CUSTOMER EXPERIENCES: Leverage new opportunities to segment and target customers – so you can build personalised messages and unique, seamless experiences MEASUREMENT TO IMPROVE: Get cutting-edge insight on how you can more accurately measure the impact of your marketing on your brand – and bottom line SEAMLESS COLLABORATION: Break down silos and build harmony so multiple departments work better together to share data on customers and co-ordinate external messaging for a more authentic voice WHAT MAKES US DIFFERENT NOT YOUR STANDARD CONFERENCE. Why? Because we: Ban powerpoint to enhance interaction We don’t force you to sit through extensive and irrelevant slide decks Ensure every discussion is relevant and useful Not a platform for self-congratulation and irrelevance Focus on sceptical debate and reality We don’t advocate the latest developments simply because they’re new Engage your peers with valuable content permanently We don’t just pitch you for 3 months and disappear TOUGH QUESTIONS, CHALLENGING DEbATE Our Guarantee to You Seniority for Unrivalled Insight: With 12+ Chief Marketing and Communications Officers, you get in-depth insight from the people shaping strategy at some of the biggest companies in the world, like L’Oreal, Sony and Molson Coors Peer-Driven to Guarantee Relevance: Every session has been suggested by senior marketers - so every session is aligned to your needs Always Cutting Edge: Every discussion evolves right up to the event, meaning the rapidly- changing marketing environment is reflected, not ignored Exclusively Corporate: No agencies or vendors invited. This was built by your corporate peers - for you and other corporate peers To collaborate in defining our sessions, go to www.incitemc.com/join
  • 3. What are you waiting for? Buy your ticket now at www.incitemc.com/marketing save $400 if you book before July 12 We’ve got a track record you can trust... But don’t just take our word for it: This is a new brand from the team that brought you Useful Social Media and Ethical Corporation. With over twelve years’ experience in putting together business summits, we know how to deliver you the conference and the community that you need. USM Loved it, awesome American Airlines Great speakers, great content, great brands Goddard Systems Very enlightening General Motors Great speakers on corporate focused topics SAP My spend is well worth it Verizon Wireless I was inspired by so many of the presentations Regions Financial A wonderful opportunity to connect eBay An excellent way to gain actionable insights YUM! Brands Loved it, awesome American Airlines Great speakers, great content, great brands Goddard Systems Very enlightening General Motors Great speakers on corporate focused topics SAP My spend is well worth it Verizon Wireless I was inspired by so many of the presentations Regions Financial A wonderful opportunity to connect eBay An excellent way to gain actionable insights YUM! Brands And who has come along to our conferences before? and many more! What MaKes us DIFFeReNt
  • 4. We know your key problems. Incite helps you solve them. of marketers say it’s important to build unique customer experiences and more personalised campaigns So 8 Chief Marketing Officers and Vice- Presidents are tasked with investigating this issue with you - and sharing their expertise 86% say multiple departments must work better together for a company to deliver enhanced, unified customer experience Co-located with a Communications summit, you get 2 days of learning to wortk together - and extra insight from 15 Chief Communications Officers and VPs of Communications 94% of marketers say their company needs to get more closely aligned to their customers With insight from 13 C-suite executives, over 7 keynote sessions and 6 workshops, you’ll learn all you need to know 93% of marketers say it’s important to do better integrated, multi-channel marketing in 2013 so multi-channel is the second key theme of the summit. 12+ hours of insight and discussion to help you do your job better 91% Want to see the full agenda? turn the page for a basic version, and see the complete programme at www.incitemc.com/marketing YouR CoNFeReNCe
  • 5. YouR CoNFeReNCe Not Your Standard Agenda Fluid, evolving and always cutting edge You may have noticed our agenda only features titles and speakers on the next two pages. That’s intentional. Our conference is designed to evolveright up to September 18. All sessions are Q&A-based, and you get to define the questions we ask. You can vote on our current questions, and submit your own for each discussion, at www.incitemc.com/agenda This ensures that every session: 1 Fits far more closely with your priorities: Detailed responses to core questions, not vague presentations 2 stays up to date: Rather than being stuck with a 3-month old agenda, you know that this Summit will keep pace with such a fast moving space We’re also don’t promise the world. We can’t deliver all the solutions to all the problems challenging communicators worldwide. Nor can anyone else. What we can do is 1 Bring together the best corporate speaker roster you’ll find this year 2 Give you the opportunity to ask them your questions 3 Run robust, challenging, well-targeted debates to get the best insight there is on all the issues you’re dealing with There’s more detail online We’ve done months of research, and already have our own list of core questions we’ll answer at the Summit. You can get a full detailed agenda at www.incitemc.com/marketing The agenda will evolve with your feedback, so get involved and make this conference even more valuable to you. Vote and submit questions at www.incitemc.com/agenda expert speakers from these huge brands: Join the conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/marketing
  • 6. YouR CoNFeReNCe Join the conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/marketing dayone WORKSHOPS Data driven creativity: an oxymoron? Use what you learn to drive better marketing campaigns hewlett Packard Rob Wait Vice-President, Marketing Ricoh sandra Zoratti Vice-President, Marketing sharp Robert scaglione Former Chief Marketing Officer (currently Chairman of OwnerIQ) Keep it super-relevant: personalised marketing Granular customer understanding to ensure every message is relevant smirnoff Michelle Klein Vice-President, Smirnoff Global Marketing, Communications & Digital think fast, act faster Real-time insight for quick decision making and responsive marketing aflac Michael Zuna Chief Marketing and Sales Officer hit them when they’re listening Choose the right channels, and use them at the right time for better engagement siemens Jim Whaley Senior Vice-President, Communications and Marketing Whole Foods Ltd Bill tolany Head of Integrated Marketing Barnes & Noble sasha Norkin Vice-President of Digital and Channel Marketing Get in-depth with our agenda: C-Suite KeynOteS Get ready for a customer-centric future Evolve your corporate culture to focus better on the customer sony electronics Mike Fasulo Chief Marketing Officer Chobani Nicki Briggs Chief Communications Officer skype elisa steele Chief Marketing Officer Make the move to customer-centricity without causing chaos Get a customer-centric internal organisation that’s simple, not complex MetLife Claire Burns Chief Customer Officer Dow Jones Paula Keve Chief Communications Officer how to listen, so you can talk back better Use proximity to your customer to deliver better marketing Jockey International Dustin Cohn Chief Marketing Officer hertz Bob stuart Chief Marketing Officer ericsson/Coinstar/saba Nora Denzel Non-Executive Director
  • 7. YouR CoNFeReNCe WORKSHOPS Define your impact on the bottom line How new data sources give you more detail on your marketing’s effectiveness the home Depot Fred Neil Vice President Marketing, CRM, Customer Insights & Analytics Is ‘influencer relationship management’ the future of marketing? How and why to get influencers driving the conversation for you Weight Watchers Cheryl Callan Senior Vice-President, Marketing soLoMo: Boom or bust in 2013? Pointless portmanteau or the new way to beat the competition Coca Cola Brad taylor Vice-President, Customer Marketing Lost in translation: is ‘glocal’ important enough to add to your vocabulary? A sceptical assessment of a horrible word Lenovo Jeff shafer Vice-President, Global Communications Internal collaboration: more important than external engagement? To what extent do you need to collaborate with Communications? Citigroup Ben eyler Vice-President, Marketing and Communications Comcast Chris helle Executive Director, Brand Marketing and StrategyFind out more about each topic, and vote on the key questions to ask our speakers at www.incitemc.com/marketing daytwo Join the conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/marketing C-Suite KeynOteS how Marc speichert has evolved the L’oreal approach to customer engagement A look at the changes the CMO has made to ensure L’Oreal stays on the cutting edge L’oreal Marc speichert Chief Marketing Officer Build unique customer experiences Manage complexity to integrate many channels into one effective, personalised customer experience sears/K-Mart Jennifer Dominiquini Chief Marketing Officer - Seasonal and Outdoor Living Restaurant.com Christopher Krohn President and Chief Marketing Officer Less silos = more success Break down internal barriers and get everyone singing from the same hymn sheet BasF Robin Rotenberg Chief Communications Officer Molson Coors Dan Lewis Chief Public Affairs Officer
  • 8. What You Get What are you waiting for? Buy your ticket now at www.incitemc.com/marketing save $400 if you book before July 12 AN UNRIVALLED COLLECTION OF CORPORATE EXPERTS You won’t find another event with 100% corporate speakers from 40+ large brands. And you won’t find 13 C-suite marketing and communications executives in one room anywhere else. This is the best opportunity to get insight direct from the leading players in marketing. COLLABORATION BUILT IN Every issue covered comes from the feedback of 300+ executive peers - and as a member of the community you vote on how much time each issue gets. Every session - keynote or workshop - has no powerpoint. Our speakers answer tough questions. And you can suggest and vote on the questions to ask. We don’t just run this event. We build a community. And that means that every week we put together key stats, facts and analysis on corporate marketing best practice. That’s based on feedback from the community - and you. AN EVOLVING, DYNAMIC EVENT Fact one: Marketing is changing fast. Fact two: Once a conference launches, the sessions covered don’t change. For months. Our sessions change. Every question asked to our speaker faculty will evolve and change right up to the conference. And you get to spearhead that evolution. Suggest a question and vote on existing ones at www.incitemc.com TOUGH, SCEPTICAL DISCUSSION No back slapping. No blue sky futurology. This is a meeting of minds to find the best answers out there to the critical questions you face. We ask the tough questions - volunteered by you - to the best corporate experts out there. We get you results you can use. THE BEST USE OF YOUR TIME This is a one-stop shop for strategic marketers. You get in- depth insight on the top issues you’ll face all year. You take two days out of the office, but you are equipped with strategic insight, best practice, benchmarks and case studies to supercharge your communications strategy for the other 363. PRACTICAL OPPORTUNITIES TO WORK WITH PEERS No sitting and listening. Co-located with Incite: Communications, you get multiple opportunities to actively work with peers to find solutions. In-depth Q&A sessions. Lively discussion. Small-scale, dynamic working groups. You come here to work. Not just listen. We’re The Best Option For You
  • 9. We incite debate on core Marketing issues. • We ask tough questions of those best placed to answer them. • We give you a voice. • We leverage the community to spot trends and get results. Incite is not a conference. Incite is a community. We facilitate debate between senior Marketing and Communications executives. We act as a strident editor of debate, and we ensure the conversation is targeted, robust, and useful Find out more at www.incitemc.com 1 Stats and trends from hundreds of peers. In your inbox. Weekly. Give us your feedback and we pull hundreds of submissions together to find stats, facts and trends - and share it with you. Exclusive, useful insight. Every week. 2 Got a tough question? Get answers from hundreds of peers with experience. We’ll ask our thousands-strong community your question. And get you the answers you need. Collaborate with peers through Incite try us out! DOwNLOAD our briefing on the state of marketing and communications in 2013 IncIte The Marketing& CommunicationsCommunity Tough questions, insightful answers Join the conversation at facebook.com/InciteMC @InciteMC www.inciteMC.com How will marketing andcommunicationsevolve in 2013? RELIVE our webinar on multi-channel best practice Get both of these resources at www.incitemc.com 3 Set the agenda for our exclusive industry summit: Build our dynamic summit with us - and get significant discounts for your help. And a better conference for you. 4 Insider Perks: Benefit from exclusive discounts and be the first to receive our industry leading content. Ticket Price Full Price $1795 Purchase by July 12 $1395 SAVE $400 August 9 $1645 SAVE $150 CALL +1 800 814 34 59 EMAIL register@incitemc.com ONLINE www.incitemc.com/marketing REGISTER YOUR PLACE NOW The Incite Summit 18 – 19 September 2013 The New Yorker Hotel, NYC ALL PASSES INCLUDE Access to all sessions, lunches and drinks reception Go to www.incitemc.com/join for more The incite community is your new best friend WHAT yOU GET
  • 10. PLUS: Double the insight: Access to insight from 20+ senior communications executives Double the networking: Get to meet and forge relationships with peers from the Communications function - and work directly with them in our working groups Double the discussion: Sit in on our Incite:Communications sessions to equip tools to work better with peers back in the office DOUBLE THE VALUE. Your pass gets you all access to Incite:communications too! confirmed to contributeSPEAKERS at a glance: Insight on the issues we’ll be discussingAGENDA The Customer- Centric Future Change your corporate culture to focus better on the customer Moving Customer- Centric Without Causing Chaos Get a customer-centric internal organisation that’s simple, not complex How To Listen, So you Can Talk Back Better Get more useful insight about your customers, and use it to do better Communications Build Unique Customer Experiences Manage a complex Communications landscape and integrate many channels to build one effective stakehold- er experience Less Silos = More Success Break down internal barriers and get everyone singing from the same hymn sheet From Campaigns To Engaging Stories Telling stories = more engage- ment than tradi- tional campaigns: Shift your focus Right Time, Right Place Communications Lots of channels, one message: Talk where your customer is listening Dealing With a ‘Universe of One’ How corporations can talk to individuals Going Glocal Another new buzzword, or an essential element of your communications strategy? Prove your Worth Use metrics and measurement to show your job makes a difference Improved Data Collection = Better Customer Understanding Marshal multiple data sources for better decision making Get Friendly With The Right People Effective advocacy: Get influencers onside What are you waiting for? Get access to your Incite:Marketing Summit AND all this additional insight by buying a ticket at www.incitemc.com/marketing facebook.com/InciteMC@InciteMCwww.incitemc.com/marketing Molson Coors Dan Lewis Chief Public Affairs Officer BASF Robin Rotenberg Chief Communications Officer Chobani Nicki Briggs Chief Communications Officer Dow Jones Paula Keve Chief Communications Officer MetLife Claire Burns Chief Customer Officer Caesar’s Entertainment Jan Jones Senior Vice-President, Communications and Government Relations wells Fargo Alan Elias Senior Vice-President, Head of Wholesale Bank Communications Pfizer AnnaMaria DeSalva Vice-President, Global Communications (Medical and R&D) Sprint Doug Duvall Vice-President, Corporate Communications Lenovo Jeff Shafer Vice-President, Global Communications McDonald’s Heather Oldani Head of US Communications Pfizer Sherry Pudloski Vice-President, Worldwide Communications Cardinal Healthcare Jill LaNouette Vice-President, Public Affairs Citi Ben Eyler Vice-President, Marketing and Communications
  • 11. CRUCIAL ISSUES COVERED: Unrivalled peer-directed agenda - build from direct feedback from 300+ executives. You can be confident we cover the issues you need to know about INSIGHT FROM THE C-SUITE: 13 C-Suite Executives in a roster of 40 corporate experts. Real skin in the game experience, and proven strategies you can use PROVEN STRATEGIES FROM PEERS: We deliver insight, advice and proven strategies from those with real ‘skin in the game experience’. Not empty promises ACTIVE COLLAbORATION FOR PRACTICAL RESULTS: Co-located with Incite:Communications, you’ll have opportunities to directly work with peers from other departments to build strategic solutions to core issues WHAT YOU GET WHO YOU learn from RICOH Sandra Zoratti Vice-President, Marketing Citigroup Ben Eyler Vice-President, Marketing and Communications PFIZER AnnaMaria DeSalva Vice-President, Global Commu- nications (Medical and R&D) Wells Fargo Alan Elias Senior Vice-President, Head of WholesaleBankCommunications barnes and Noble Sasha Norkin Vice-President, Digital and Channel Marketing HERTZ Bob Stuart Chief Marketing Officer bASF Robin Rotenberg Chief Communications Officer Ericsson/Coinstar Nora Denzel Non-Executive Director L’Oreal Marc Speichert Chief Marketing Officer Weight Watchers Cheryl Callan Senior Vice-President, Marketing Sony Electronics Mike Fasulo Chief Marketing Officer Sears Jennifer Dominiquini Chief Marketing Officer (Seasonal and Outdoor Living) Jockey International Dustin Cohn Chief Marketing Officer Chobani Nicki Briggs Chief Communications Officer Sharp Robert Scaglione former Chief Marketing Officer Hewlett Packard Rob Wait Vice-President, Marketing PFIZER Sherry Pudloski Vice-President, Worldwide Communications CAESAR’S ENTERTAINMENT Jan Jones SeniorVice-President,Communi- cations & Government Relations LENOVO Jeff Shafer Vice-President, Global Communications Sprint Doug Duvall Vice-President, Corporate Communications DOW JONES Paula Keve Chief Communications Officer Aflac Michael Zuna Chief Marketing Officer Diageo Michelle Klein Vice-President Global Marketing (Smirnoff) Restaurant.com Christopher Krohn Chief Marketing Officer Siemens Jim Whaley Senior Vice-President, Mar- keting and Communications Comcast Chris Helle Executive Director, Brand Marketing and Strategy Get your pass before July 12 to SAvE $400 Sign up at www.incitemc.com/marketing COCA COLA Brad Taylor Vice-President, Customer Marketing MOLSON COORS Dan Lewis Chief Public Affairs Officer MetLife Claire Burns Chief Customer Officer Cardinal Healthcare Jill LaNouette Vice-President, Public Affairs McDonald’s Heather Oldani Head of US Communications HOME DEPOT Fred Neil Vice-President, Marketing Whole Foods Bill Tolany Head of Integrated Marketing Drive engagement and sales through customer-centric, multi-channel marketing - without crippling complexity Marketing Summit Skype Elisa Steele Chief Marketing Officer September 18–19 New York City incitemc.com/marketing #incitesummit

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