*** To download the full white paper, go to http://bit.ly/12bCxeQ *** …
*** To download the full white paper, go to http://bit.ly/12bCxeQ ***
This is part two of Incite's new briefing on the core issues for marketers and communicators in 2013, written by @gnjohnson.
In this section of the briefing, 300 corporate executives lend insight on the impact customer-centricity is having on internal workflows and organisational models.
With 8 pages, and lots of charts and graphs, we look at how
1) Marketing and Communications functions are merging
2) What is explaining this push to convergence
3) Why Communications needs marketing more than marketing needs them
4) Why B2B companies want convergence more than B2Cs
To download the entire briefing, go to http://bit.ly/12bCxeQ