2014                                                                                          Incheon    2014 Incheon Asia...
Executive Summary                                                            1                                            ...
Executive Summary                                              1                                                          ...
Executive Summary                                             2                                       • Maximization of po...
Executive Summary                                              3                                                          ...
Contents                                                                                   1. Spread effect of mega sports...
Contents                                                                                   1. Spread effect of mega sports...
Spread effect of mega sports event       area                                                   positive spread effect    ...
Spread effect of mega sports event                                    USD 6.5 billion                                     ...
Contents                                                                                   1. Spread effect of mega sports...
Domestic public sports facility operation status                                                It is a general term for a...
Domestic public sports facility operation status         Revenue/expense of public sports facilities                      ...
Contents                                                                                   1. Spread effect of mega sports...
Cases of post-event stadium usage                                                    • Saddle Dome foundation was establis...
IT-enabled additional servicesVIP Room operation                                                                          ...
IT-enabled additional servicesVIP Room operation                                                           • Luxury Suite(...
IT-enabled additional servicesFan meeting thru TP                                                                         ...
Contents                                                                                   1. Spread effect of mega sports...
Why differentiated & sustainable operation model ?                                                                        ...
Smart Connected model                                                                                                     ...
Operation cost saving with integrated management                   COMMUNICATION                                          ...
New revenue-generating model developmentVarious sports marketing activities              Selling stadium property naming r...
New revenue generation modelAdvertisement profit from Digital Signage                                                     ...
Dispersed Cloud data centers operationCAPEX saving with public/private DCs                                                ...
Optimal IP infrastructure designCAPEX / OPEX saving                                 Considerations for IP                 ...
Differentiated high-tech athletes’ village services                   Advanced security                                   ...
Differentiated high-tech athletes’ village services                                                                       ...
Differentiated high-tech athletes’ village services                   Advanced security                                   ...
Presentation_ID   © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential   29
Cisco’s consulting on operation/for-profit models                                                                         ...
Cisco’s consulting on operation/for-profit models                                                      Financially self-su...
Cisco’s consulting on operation/for-profit models                          Offer a consulting service to develop a cost-sa...
Thank you.Presentation_ID   © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential   33
Upcoming SlideShare
Loading in …5
×

2014 incheon asian game smart sustainable mega sport event

1,912 views

Published on

sustainable mega sports events by IT technology

Published in: Sports, Technology, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,912
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
53
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • You can now customize experiences further for fans and empower them in entirely new ways. Let’s look at an example of luxury suite offerings to create a premium experience for this fan segment:When a fan enters, they can be greeted by a custom greeting on the display(s) to provide a unique touchThese fans can be prompted to take advantage of a touch screen Cisco IP Phone that will be available for concierge, safety and security and even business purposes to enjoy a new set of experiences. It’s not just for voice services anymore, and a converged network makes all of this possible.Video control – produce your own experiences by selecting from any of the channels available on the network. This provides unique opportunities to take advantage of in house feeds to create unique perspectives via alternate anglesCommerce – ordering food and beverage and merchandise can now be as easy as selecting from items on the phone that are displayed on one of the tvs in the suite. Note: these are just examples…you can include game statistics, weather, etc as relevant.The Connected Stadium powers the customization of these services and enables integration with related systems like Point of Sale with concessions and merchandise vendors.
  • 2014 incheon asian game smart sustainable mega sport event

    1. 1. 2014 Incheon 2014 Incheon Asian Games differentiation, infrastructure operation/for-profit service model development proposal Cisco Services APAC March, 2011Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
    2. 2. Executive Summary 1 2 3Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
    3. 3. Executive Summary 1 • Ultra high definition & borderless video conversation • Multi-language video translatorPresentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
    4. 4. Executive Summary 2 • Maximization of post-AG stadium usage •Utilization of all the available tangible/intangible property • leverage of non-sports areaPresentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
    5. 5. Executive Summary 3 facility integrated video integrated automated management management/ management day/night DB operation infrastructure surveillance interface structure • operation efficiency enhancement • operation cost savingPresentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
    6. 6. Contents 1. Spread effect of mega sports event 2. Local public sports facilities operation 3. Overseas cases 4. Stadium operation & for-profit model planPresentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
    7. 7. Contents 1. Spread effect of mega sports event 2. Local public sports facilities operation 3. Overseas cases 4. Stadium operation & for-profit model planPresentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
    8. 8. Spread effect of mega sports event area positive spread effect negative spread effect social/cultural • increased interest in local events & • commercially oriented event distorting original heightened local participation purpose • strengthened local tradition & value • construction of new facilities • environmental degradation physical • local infrastructure improvement • congestion • heightened international recognition • labor exploitation of local residents on local value political • politically directed event distorting original purpose • enhanced political value by residents/ government • Increased tourism activities • possible criticism from outside due to lack of event commercial preparedness • Increased local investment & commercial activities • inflation/ speculative investment in real-estate economic • consumption increase, job creation psychological • strengthened community spirit • defensive attitude towards local citizens Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
    9. 9. Spread effect of mega sports event USD 6.5 billion 2000 Sydney Olympic Games USD 5.1 billion 1996 Atlanta Olympic Games USD 2.6 billion 1988 Seoul Olympic Games USD 2.3 billion 1984 LA Olympic Games • 2002 Korea-Japan World Cup: 4 trillion won of value added • Image enhancement for hosting nation/city, Nation’s international reputation improvement • Contribution to national/local development Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
    10. 10. Contents 1. Spread effect of mega sports event 2. Local public sports facilities operation 3. Overseas cases 4. Stadium operation & for-profit model planPresentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
    11. 11. Domestic public sports facility operation status It is a general term for a sports facility that has been built, operated and What is public sports maintained with the budget funded by the central government , local government facility ? or public agency to encourage the general public to take part in sports activities in a proactive & sound manner. Facility Seoul Busan Daegu Incheon Gyeonggi Jeju Track and field stadium 3 3 3 3 30 12 Soccer field 56 15 12 9 75 20 Hockey field 1 1 1 1 2 Baseball field 6 2 3 2 8 2 Cycle stadium 1 1 1 1 1 Tennis court 48 3 10 4 84 4 Korean wrestling stadium 1 1 1 1 3 1 Temp play ground 1,669 454 218 340 1,759 140 Gym 88 11 13 11 80 18 Ball game gym 14 5 3 6 48 13 Martial arts gym 4 2 4 1 2 1 Physical training gym 70 4 6 4 30 4 Swimming pool 76 2 11 6 40 2 Roller skate rink 14 9 1 6 13 1 Shooting field 1 1 1 Traditional archery field 8 2 2 7 31 2 Archery field 1 1 1 1 3 Horse-riding filed 1 2 1 Golf course 20 1 1 Rowing/canoe facility 1 1 Yacht facility 1 1 Ice rink 4 1 1 6 Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
    12. 12. Domestic public sports facility operation status Revenue/expense of public sports facilities Operation of Sangam & Suwon in Korea stadiums (unit:millionwon) Construc 2004 2004 Index Difference Sangam Item Suwon t cost revenue spending Seoul 203,300 11,759 6,248 5,511 Total budget 203.3 billion 252.2 billion Busan 226,818 655 2,743 -2,088 Stadium construction 2001 Dec. 2001 May completion Daegu 283,600 256 3,448 -3,192 Retail store, movie theater, Sports center, drive-in theater, open shopping mall, sports sauna, area restaurant, museum, wedding Incheon 328,218 1,723 4,470 -2,747 Retail vendor wedding hallandwedding hall, Suwon temporary Paldalgu reception, restaurant , hospital, office,Suwon broadcastingstation etc.Kwangju 158,788 220 1,794 -1,574 pharmacy and stores, etc. 130 Number of 18Daejeon 121,700 416 1,530 -1,114 facilities 25 ~ 30 thousand Number of daily 2 thousand Ulsan 151,420 1,806 2,923 -1,117 average visitors Suwon 252,277 3,879 5,311 -1,432 Lease 7.3 billion Lease 1.4 billion Admission fee/venue 2003 revenue Admission fee/venue Jeonju 136,875 560 1,888 -1,328 rental fee 5.7 billion rental fee 5.7 billion Operation cost expense Operation costSeogwipo 112,500 290 742 -452 7 billion 4 billion 6 billion in the black balance 1.9billion in the red Total 1,975,491 21,564 31,079 -9,533 accounts Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
    13. 13. Contents 1. Spread effect of mega sports event 2. Local public sports facilities operation 3. Overseas cases 4. Stadium operation & for-profit model planPresentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
    14. 14. Cases of post-event stadium usage • Saddle Dome foundation was established and its management committee Calgary Olympic Games consisting of city council members supports amateur sports with profits generated from year-round lease of facilities for concert, rodeo, circus, shopping mall, convention center & etc. • The government sold the rights of operation and management to CODA , improving community sports facilities and making profits. • opening/closing ceremony stadium: the business ownership of the stadium was transferred to Calgary university and facilities were repaired and remodeled to a football stadium, operating in the black. • Naskiska sky resort: It is popular as it offers various programs including winter sports & camping programs The policy regarding the use of facilities after the Olympic Games was announced Beijing Olympic Games by holding ‘the international forum on Olympic stadiums build & operation plan.’ •The swimming stadium is popular as citizen sports facility with various swimming programs, expanding the customer base to high-income earners. • The fitness club and banquet hall are run and various services are offered. • Due to popularity of the culture and sports center, a complex town equipped with culture, leisure & business facilities was built in a massive green area, Yokohama Stadium • budget planning for citizen facilities to improve health of citizens • Average usage: 100 days per year Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
    15. 15. IT-enabled additional servicesVIP Room operation WELCOME VIDEO FOOD MERCHANDISE Immersive HD video… Custom Premium Extend the Experience Everywhere Fan Services Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
    16. 16. IT-enabled additional servicesVIP Room operation • Luxury Suite(NY Yankees Stadium) deploy Display #1 <live game broadcasting> <bullpen screen> <other stadiums’ game broadcasting> Channel switching & food ordering w/ Cisco IP phone • control functions including channel switching & volume adjusting thru IP phone’s touch panel (diverse contents offering for luxury suite users) Display #2 • information on products & foods available at in-stadium shops & restaurants • foods & products ordering thru IP phone • service improvement for luxury suite users with delivery service Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
    17. 17. IT-enabled additional servicesFan meeting thru TP NBA Star Tony Parker NBA Star Yao Ming NBA Legend Magic Johnson Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
    18. 18. Contents 1. Spread effect of mega sports event 2. Local public sports facilities operation 3. Overseas cases 4. Stadium operation & for-profit model planPresentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
    19. 19. Why differentiated & sustainable operation model ? Event completion Phase 1. Phase 2. Before & During Aisan Game After Aisan Game Optimal operation infrastructure implementation1 & differentiated service strategies development designing & building platform 3 Sustainable operation strategies development Ensuring sustainability of services for & infrastructure which enable smart services stadiums and athletes’ village thru green and Community Connect services 2 Transition strategies development developing strategies in consideration of post-AG operation as well as the AG period operation. building service & infrastructure implementation strategies for athletes’ village and stadiums Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
    20. 20. Smart Connected model Smart Connected Stadium • saving operation costs with green sustainable stadium services & solutions operation model • delivering differentiated & video-enabled services & solutions at anywhere, at • offering differentiated services Connected anytime & with any devices during the AG period Stadium • optimizing operation costs & Smart Connected Data Center maximizing profit thru post-AG Connected services Data Center • sharing Cisco’s video-enabled infrastructure & services S + CC • efficiently developing services & S+CC services optimizing operation costs with platform deployment sharing into athletes’ village Connected Residence • giving differentiated image to Smart Connected Residence athletes with S+CC services • saving build & operation costs with offering during the AG period Cisco’s integrated operation center • heightening brand image with infrastructure consistent services offering • ensuring sustainability with unified service provider & infrastructure operator Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
    21. 21. Operation cost saving with integrated management COMMUNICATION ENTERTAINMENT OPERATIONS 1 Phone 1 Ticketing 1 Parking 2 Data/Email/Fax 2 Digital Video 2 Video Surveillance 3 Call Center 3 Point-of-Sale 3 Energy Management 4 Mobile 4 Event Promotions 4 Access Management Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
    22. 22. New revenue-generating model developmentVarious sports marketing activities Selling stadium property naming rights Attracting retail vendors • Stadium naming rights • retail stores, movie theater, fitness center & etc. • station naming rights Leasing stadium for events Offering for-citizen services • attracting games & events • sports & entertainment services • cultural events(concert, opera & etc.) • other services for revenue generation Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
    23. 23. New revenue generation modelAdvertisement profit from Digital Signage 1 cycle Advertisement A C sale unit: Slot (15 seconds) 1~12 Cycle (1 hour Before Game) B 1 slot 2 slot 3 slot 4 slot 5 slot 6 slot 7 slot 8 slot 5분/cycle 9 slot 10 slot 12 slot 13~48 Cycle D 13 slot 14 slot 15 slot 16 slot 17 slot (3 hours During Game) 18 slot 19 slot 20 slot Advertisement cycle of DMS Advertisement (5 minutes) Sponsored Zone screen(52” HD) screen(52” HD) 48~60 Cycle (1 hour After Game) Advertisement during games (5 hours) Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
    24. 24. Dispersed Cloud data centers operationCAPEX saving with public/private DCs Development/ Public(common) test service resources pool resources pool IT operation AG games Backup manager operation resources (IDC) headquarters IT resources pool •server •software Service request •storage •application Service request approval •network •centerfacility Service use Service management Service Service fee payment service fee charging Network as a Platform IncheonIDC Private IDC (A) PrivateIDC (B) Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
    25. 25. Optimal IP infrastructure designCAPEX / OPEX saving Considerations for IP IP N/W design N/W design criteriaReq. #1 Tech. Trend “Future-oriented(2014) Network 1. Wired & wireless broadband standard1. IP N/W network architecture design” Development  Wired backbone N/W capacity(ready for 40G, 100G) 2. converged services direction  Wireless N/W preparation  IPv6-ready devices deployment (IPV4 address 3. Green by IT, Green of IT exhaustion in Jun. 2011)Req. #2 Mega IT Trend converged 1. Large-volume Geo, Information standard 2. “IP Network Convergence, Virtualization” ITservices 2. Smart Phone, TV implications  Quadruple Play Service (QPS) over IP converged network, covering voice, video, data &FMC 3. Mobile, FMC  Shared infrastructure thru virtualization for multi-tenant support & maximization of resource usage 4. VirtualizationReq. #3 Design Factor standard3. “Redundancy, 24x7 service continuity & stability” 1. resident & service features Structural  Redundancy available for fault tolerance features  Stable connection with stadium backbone 2. stability  DR center establishment: N/W architecture design for business continuity 3. optimized operation  Service continuity thru control room multiplexing Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
    26. 26. Differentiated high-tech athletes’ village services Advanced security Multi-language High-definition Virtual system Concierge Home N/W Video service call/conference Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
    27. 27. Differentiated high-tech athletes’ village services Multi-language High-definition Advanced security Virtual Home N/W Video system Concierge service call/conference Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
    28. 28. Differentiated high-tech athletes’ village services Advanced security Multi-language High-definition Virtual system Concierge Home N/W Video service call/conference Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
    29. 29. Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
    30. 30. Cisco’s consulting on operation/for-profit models • Developing optimal operation models based on• Leveraging Cisco’s vast knowledge database local/overseas stadium operation cases• Leading IT standardization / Deploying future (Yankee Stadium, Dallas Stadium & etc.) technologies & solutions •Developing for-profit portfolio models by utilizing IT• Driving future IT trend and designing feasible architecture •Yankee Stadium, Dallas Stadium & etc. • Joint operation &service business model development withpartners • Experienced consultants • Stadium solution (Stadium Vision) • Various references • Experienced human resources • TFT setup with personnel from relevant agencies • Consulting team setup with personnel from Cisco & partners Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30
    31. 31. Cisco’s consulting on operation/for-profit models Financially self-sustaining stadium operation strategies • Developing customer service portfolio by leveraging IT technologies • Deploying IT technologies for operation cost minimization • Strengthening marketing activities for increased stadium usage Typical revenue Additional revenue generation models generation model • Stadium lease for games • Outdoor media advertisement with LED, DMS • Long-term stadium lease for professional & digital devices baseball/soccer games • Facility upgrade including VIP room(Skybox) • Lease of in-stadium retail stores • Kid keeper service, kids play room operation & etc. • Fence advertisement • Stadium lease for events including concert, opera & etc. • Additional services offering to increase lease fees for in-stadium retail stores Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31
    32. 32. Cisco’s consulting on operation/for-profit models Offer a consulting service to develop a cost-saving model with efficient operation and management on stadiums and athletes’village after a successful 2014 Asian Games hosting Phase 1 review scope Phase 2 support scopeExecution phase Case study on Draft model Model IT deployment stadium/athletes’village development confirmation for model realization operation based on local characteristics ① Draft model ① Final model ① High -level architectureactivities ① Case studyonstadium development based confirmation based on drawing for realization of Main operationafterlocal/international on local operation/service confirmed model games/events characteristics and models selected case study ② Design of main ② Casestudy onfor-profit models components ③ Casestudy onoperation ② Final short-list budgetsources development based ③ Detailed operation on review of various scenario development for-profit models ④ Additional funding plan Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32
    33. 33. Thank you.Presentation_ID © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33

    ×