CROUDSOURCING<br />&<br />FREELANCE<br />
Like outsourcing, crowdsourcing is a<br />model that depends on work being done <br />outside the traditional company wall...
IT IS BASED ON<br />the New Labour Pool<br /> <br />1. The crowd is dispersed.<br /> <br /> <br />2. The crowd has a short...
Non-centralisation<br /> <br />• Crowdsourcedlabour is spread<br />around the globe<br />• There is little or no hierarchy...
Little individual time adds up<br />to a lot of total time<br />• Crowdsourcees do their work in tiny<br />chunks, at thei...
The user is clever!<br />• The principle behind crowdsourcing<br />is that the users of a product are <br />often more cle...
Let the users choose!<br />• An effective alternative is to let the <br />users themselves select what works<br />for them...
CONCLUSION<br />• Key features of crowdsourcing —<br />what it is and what it isn’t<br />• Does this model work for every<...
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GERARD-SESSION 3

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GERARD-SESSION 3

  1. 1. CROUDSOURCING<br />&<br />FREELANCE<br />
  2. 2. Like outsourcing, crowdsourcing is a<br />model that depends on work being done <br />outside the traditional company walls, but<br />while outsourcing is typically performed<br />by lower paid professionals,<br />crowdsourcing relies on a combination of <br />volunteers and low-paid amateurs who<br />use their spare time to create content,<br />solve problems, or even do corporate R&D. <br />
  3. 3. IT IS BASED ON<br />the New Labour Pool<br /> <br />1. The crowd is dispersed.<br /> <br /> <br />2. The crowd has a short attention<br />span.<br /> <br /> <br />3. The crowd is full of specialists.<br /> <br /> <br />4. The crowd produces mostly crap.<br /> <br /> <br />5. The crowd finds the best stuff.<br />
  4. 4. Non-centralisation<br /> <br />• Crowdsourcedlabour is spread<br />around the globe<br />• There is little or no hierarchy<br />
  5. 5. Little individual time adds up<br />to a lot of total time<br />• Crowdsourcees do their work in tiny<br />chunks, at their leisure<br />• Efficient break-up of the workload is<br />required for a project to be completed<br />• Each “micro-chunk” might be <br />negligible in terms of individual time <br />(minutes to a few hours), but with<br />thousands of collaborators, this adds<br />up<br />
  6. 6. The user is clever!<br />• The principle behind crowdsourcing<br />is that the users of a product are <br />often more clever/knowledgeable/<br />professional/specialised than most of <br />the employees of the company<br />• The company provides structure and<br />overall organisation; the <br />crowdsourcees provide the know-<br />how<br />
  7. 7. Let the users choose!<br />• An effective alternative is to let the <br />users themselves select what works<br />for them and what does not!<br />• Ratings and comments tend to point<br />users to the things “most liked” (or<br />sometimes even the “best” things)<br />• Companies can leverage on these <br />methods to separate the wheat from<br />the chaff<br />
  8. 8. CONCLUSION<br />• Key features of crowdsourcing —<br />what it is and what it isn’t<br />• Does this model work for every<br />company?<br />• What is the cost of changing to<br />crowdsourcing (in terms of corporate <br />culture and financial costs)?<br />

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