Competitive advantage 3
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Competitive advantage 3

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Competitive advantage 3 Competitive advantage 3 Presentation Transcript

  • The Bases of Competitive Advantage
  • Competitive Advantage The Bases of Competitive Advantage Different asset or competencies of a firm
  • ? The Bases of Competitive Advantage How many the bases of competitive advantage does a company need
  • The Bases of Competitive Advantage
  • The Bases of Competitive Advantage
    • A level of service
    • A product image
    • Unique product features
    • New technology
  • The Bases of Competitive Advantage
  • The Bases of Competitive Advantage
  • The Bases of Competitive Advantag e
  • cost The Bases of Competitive Advantage
  • focus The Bases of Competitive Advantage
    • Tommy Armour
    • Nıke
    Sporting goods segments Golf segment FOCUS(CONT) The Bases of Competitive Advantage
  • The Bases of Competitive Advantage
  • The Bases of Competitive Advantage
  • The Bases of Competitive Advantage
  • The Bases of Competitive Advantage
  • The Bases of Competitive Advantage Having a superior product or service
  • The Bases of Competitive Advantage
  • The Bases of Competitive Advantage
  • The Bases of Competitive Advantage Dell computer’s distribution system American Express in customer service Sony’s innovation design
  • The Bases of Competitive Advantage The most profitable airline in the U.S
  • The Bases of Competitive Advant age
  • The Bases of Competitive Advantage
  • T he Bases of Competitive Advantage
    • Another key basis of coca cola’s advantage is its assets of both its
    • Physical distribution system
    • Comparising many company-owned bottling plants
    • Warehouse
    • Other distribution facilities
  • The Bases of Competitive Advantage Brands are a particularly tricky form of asset. Value Microsoft’s brands at over 50 bilion dollar.
  • The Bases of Competitive Advantage
  • The Bases of Competitive Advantage
  • The right partners can provide a very powerful basis of COMPETITIVE ADVANTAGE The Bases of Competitive Advantage
  • The Bases of Competitive Advantage
    • Economies of Scale
    The Bases of Competitive Advantage
    • Economies of Scope
    The Bases of Competitive Advantage
    • Being the best company
    The Bases of Competitive Advantage
  • The Bases of Competitive Advantage