ArtMole is a web based portal emanating from the experiences of a group of people who use art, work with art, understand the importance of art & are artists. It reflects the aspirations & desire for innovation of a collective, who want to provide a venue for art & art lovers to come together to peruse, to conduct business & to build new & unique partnerships providing a complete life cycle.

1. Introduction to ArtMole
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2. IntroductIon
The executives & shareholders of ArtMole would like to invite you to review and influence the business processes
and the design of the ArtMole portal. The team members having corporate, technical & artistic experience
combined with international exposure, have been the key ingredient to the development of ArtMole portal thus
far. Despite all of our experiences, we recognize that the real value comes from an integrated customer driven
business solution. Our business model aims to yield it’s value proposition by specialising on what we do best &
outsourcing the rest. The key to the outsourcing is to do so with organisations specializing in those areas, allowing
us to achieve great results.
ArtMole is a web based portal emanating from the experiences of a group of people who use art, work with art,
understand the importance of art & are artists. It reflects the aspirations & desire for innovation of a collective,
who want to provide a venue for art & art lovers to come together to peruse, to conduct business & to build new
& unique partnerships providing a complete life cycle.
We have developed modular capabilities in the ArtMole portal which go beyond the portal & include the processes
/ procedures for sales, production & back office capabilities. We believe that the combination of the processes
and services within ArtMole, in combination with the artist portfolios makes for a rich and unique environment.
© ArtMole Inc. 2009
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3. BreakIng the ShackleS of artIStS
Historically art has been limited by the
bound of its artist’s location. The internet
era has exploded, supporting many
industries including art and has now ‘come
Design Business
of age’ allowing aspiring artists the chance Secure customer
financial data
to share & enrich each other across the Principles Principle
management.
globe.
The artistic ‘solitary confinement’
experienced by the founding artists of Process
Focused on
automation
ArtMole motivated the building of this managed
optimization
growth
electronic community & we now have the to ensure
& global Take advantage of what cost
choice of maintaining our seclusion in the expansion & is there today. management
reach
site or sharing in group forums.
Product/ Price/ Quality/
Operational Associated
Delivery drives our
backoffice team
Principles Portals
© ArtMole Inc. 2009
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4. the BIrth of the Idea
Like most people in the early 90’s I had a dream of building an art portal to support striving artists and art
academics allowing them to voice opinions and share art. Almost 20 years on I am about to realise that dream as
the CEO of ArtMole Inc. The cost of technology and communications at the time I visualised this dream made the
concept of ArtMole simply a ‘pipe dream’. But hope and passion for the arts kept this dream smouldering in my
mind and I felt that one-day the unthinkable would be a reality.
As the Concept founder I am a seasoned photographic & video professional & academic with 20 year international
experience. During the past 10 years, I have successfully taken up the positions of CEO, Production Executive,
University Lecturer & Freelance Creator of artworks. Five years ago I met up with a person (the IT co-founder) that
had an IT attitude which held no barriers and believed strongly that ‘anything is possible’ with the right backing
and support.
The IT co-founder has had over 25 year international career, working within Global IT consulting and ‘blue
chip’ organizations. He has a deep and varied experience in strategic and tactical development of agile business
applications following an enterprise and service orientated architecture approach.
© ArtMole Inc. 2009
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5. the Internet haS encouraged the ProlIferatIon of art
The internet era has exploded supporting many industries & art Artists
has now ‘come of age’ to do the same. Allowing aspiring artists the Galleries
We take away the
complexities of learning Providing galleries the
chance to share, inspire & enrich each other across the globe. to run a business & create opportunity of expanding
the time for the artist their opportunities of sale to
to develop art. Resource an international audience.
We truly believe that we have the right blend of process management, targeting & optimization is
the essences of what
automation & system design that makes this offering the right we do.
business proposition to aspiring, professional artist & gallery owners
alike. Providing them with high quality reproduction art & the delivery The Process
engine to support the business of art sales & marketing. Optimizer
Buyers
We at ArtMole strongly believe in the realisation of our destiny and Museums We provide
Untapped treasures the opportunity of
recognize that this can only be achieved by managing and building lying hidden for viewing and reviewing
decades have an art for around the world,
our brand image. Our customers are central to our success and opportunity of seeing the from artists, galleries &
light of day. museums.
fostering long-term relationship will pay big dividends in the future.
The needs to foster and nurture our customers in their own unique
way is critical to our success.
© ArtMole Inc. 2009
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6. Why We are confIdent We can Succeed
Together as the conceptual cofounder and the IT cofounder we formed the nucleus of the business operational
team of ArtMole and went about designing and testing business capabilities and functionalities to create the
first of many phases of the ArtMole concept. This has allowed us to develop ‘dormant modules’ that will be
implemented as the need arises in a much more rapid pace.
This work resulted in the piloting of aspects of business and IT design concepts during Q3 2008 and the analysis
from the pilot has feed into the design of the current and next 2 generations of business application functionality.
Today we at the dawn of our final test run of the first generation of ArtMole product suite with testing commencing
in early April 2009 and running through into May 2009. With a target to going live at the end of Q2 2009 and
the support of 9 languages by the end of Q3 2009.
© ArtMole Inc. 2009
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7. artMole MISSIon
ArtMole is in business for one reason: to maximize the business value of our client’s (the budding & professional
artists & art lovers). By investing in technology & operations capabilities we have taken the monotony out of the
business of art, leaving the artist to do what they do best & yet help them in building a secure livelihood.
ArtMole operations & Has built & maintain efficient & cost effective tools to maximize the over site capabilities supporting artists to promote
management services themselves & their work
To support the Investment activities & Product Businesses of ArtMole globally by providing high quality Core Processing
Core Processing Services
Services that are robust, scaleable & economically comparable to best practice in the industry
To provide accurate & consistent enterprise data in support of the investment & business management activities of ArtMole,
Data Services
at a cost & quality that provides a distinct competitive advantage
Enterprise Architecture Design & build a ArtMole-wide strategy, architecture & roadmap that is being utilized in the development of associated
portals (religious & authentic art as examples)
& Engineering
Turnkey Business Provide the support & delivery of technology & operations solutions for the Research & Development arm of ArtMole.
Solution Be the one-stop shop for the artists & galleries we support
Sales, Marketing & Sales, Marketing & Distribution will maximize the business value of our artists & gallery clients investment in technology
Distribution & operations solutions
Infrastructure Operate to a more cost effective strategy, driving cost & efficiency savings & enhancing governance & management of the
Investments businesses’ investment in technology
© ArtMole Inc. 2009
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8. artMole Portal - Screen ShotS
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9. artMole Portal - Screen ShotS
© ArtMole Inc. 2009
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10. contact eMaIlS
marketing@artmole.com
subscriptions@artmole.com
artists@artmole.com
writers@artmole.com
info@artmole.com
© ArtMole Inc. 2009
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