ByOwner Deck

157 views
115 views

Published on

Published in: Real Estate, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
157
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Add Linkedin and Facebook logo
  • ByOwner Deck

    1. 1. A Community of Buyers & Sellers Creating The Best Classified Marketplace www.byowner.com
    2. 2. Overview  Remove uncertainty and fear in buying and selling second hand goods with the Social Graph & User Profiles.  Buy from people with a connection to people who know people you know.  Social Graphing with and  Alternative 4 step verification process including: email, phone, credit card & social network verifications.
    3. 3. Problem If you have to worry, you may have cause to worry…  Craigslist, Backpage, and other classified sites list enormous amounts of goods but are in the news daily with arrests, killings or human trafficking.  Ebay has a degree of verification, but doesn’t connect you with who is connected to you.  The Social Graph via FB/LinkedIn provides a path to almost anyone on the planet (Six degrees of separation). Even if the identity is anonymous on site, the identity can be verified through a chain of connections.  Buying from someone you know, or who knows someone you know (on down several degrees) adds a degree of comfort and community between users.
    4. 4. Advantages  A social model which natively encourages viral sharing.  Transparency between users with verified profiles.  Syndicated inventory and partner friendly  World Class SEO to rank on long tail terms to drive traffic  Great Story  Great Brand/Domain
    5. 5. Social Graph Buyer Buyer Seller Buyer Seller Seller Seller Buyer Buyer Buyer Buyer Seller Seller Buyer
    6. 6. How’s The Social Graph Work? Example: User, “Tom” logs in ByOwner with a social account ByOwner is granted access to Tom’s “friends” Tom finds a home for sale from “Mary" Mary & Tom have a mutual friend “Jack” Mary is notified that Tom wants to see her home and they have a mutual friend, Jack. Tom Mary Jack
    7. 7. How’s The Social Graph Work? Example 2: User, “Tom” logs in ByOwner with a social account ByOwner is granted access to Tom’s “friends” ByOwner shows Tom all of his connections Postings Hi Tom, 20 of your friends or their friends have Postings on ByOwner! TripAdvisor has a similar Social Graph with their “Friends of a Friend” product. Launched 4/2012
    8. 8. User Profiles Backup 4 step verification process, giving each user the option to verify: email, phone, credit card & social network. User Profile On All Postings.
    9. 9. Use of Funds  Continued execution of technology  Mobile Application  Responsive Design  Social Integration  Reservation Management System     Selected localized rollouts Yard Sign & Magnetic Sign Campaigns Keyword Advertising Active PR campaigns with attention on safety, buying from friends and user verification.  User Stories / Case Studies  In-House Programming
    10. 10. Competition  …Not in the classified business.  …is so many stores you are buying from, not just the owners anymore, becoming more like Amazon.  : Lacks transparency, open platform for criminal behavior, anti-technology, anti-partner friendly.  : Regularly in the news with human trafficking and prostitution.  Others are single channel sites: ,
    11. 11. Business Model  Premium Pay Channels (High value items) Homes – Premium Real Estate Postings Vacation Rentals Cars  Premium Placement in highly trafficked channels  Other Revenue Sources Advertising: – Adsense: Revenue Sharing – Flipkey, HomeAway – Bankrate
    12. 12. Forecast Annual Income From Real Estate Postings $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $0 $3,292,935  1 Real Estate Posting per 138 visits, with 5% choosing a premium purchase of $249. $1,646,467 $22,721 $98,788 $164,647 $329,293 690 3,000 5,000 $658,587 10,000 20,000 $987,880 30,000 50,000 100,000 Daily Visits Annual Adsense Income $1,000,000  $834,211 $0.02286 Per Visitor $800,000 $600,000 $417,106 $400,000 $200,000 $5,756 $25,026 $41,711 690 3000 5000 $83,421 10000 $166,842 $250,263 $0 20000 Daily Visitors Current 30000 50000 100000
    13. 13. Other Income  Premium Channels (High value items) Vacation Rentals ($149 for a 6 month posting) Cars  Premium Placement in highly trafficked channels  Other Revenue Sources Revenue Sharing – FlipKey – HomeAway – BankRate
    14. 14. Investors Bootstrap Capital Invested: Total $539,100 ($250,000 Initial down payment on the domain)
    15. 15. Team  Greg Sullivan - President  Tony Gibbons - COO  Ramesh Radhakrishnan - CTO  ConstellationCK – SEO / Development  HiddenBrains - Development Board  Carlos Cashman  Tony Gibbons  Greg Sullivan
    16. 16. Status and Milestones  Over 600,000 postings (3,600 Native)  Over 10 Partnerships and growing (Homeaway, Flipkey, GoSection8, Oodle, Walkscore, Po pYachts, US Realty, Roomorama)  Growth. 211% increase in page views Q2 2013 over Q1 2013  179,294 visitors/traffic (1/1/13 to 10/28/13)  6 pages per visit / 4:24 minutes per visit  1,103,532 page views
    17. 17. Thank you. For More Information Contact: Greg Sullivan Greg@ByOwner.com 561-702-5596

    ×