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Yo también creo en Colombia
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Yo también creo en Colombia

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I believe in Colombia Foundation

I believe in Colombia Foundation

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Yo también creo en Colombia Presentation Transcript

  • 1. Colombia: The best kept secret in the world Andres Canela
  • 2. Initial thought
    • “ What we see depends mainly on what we look for.”
    • Sir John Lubbock
  • 3.
    • This is an advertisement in a French travel agency ...
  • 4. “ If you want to see the Caribbean, go to Cuba or Dominican Republic;
  • 5. If you want to see the Pacific Ocean, go to Chile;
  • 6. If you want to see the Andes, go to Ecuador;
  • 7. If you want to see the Amazon Jungle, go to Brazil;
  • 8. If you want to see PreColumbian cultures, go to Mexico or Peru;
  • 9. But if you want to see all these things together, your destination is definitely Colombia”
  • 10. What we will see today ...
    • 1. Our challenge as a country
      • Quick outlook on what’s going on in Colombia
    • 2. What makes Colombia so special?
      • Colombia’s huge opportunities and resources
    • 3. How is our country changing?
  • 11. Our Challenge
  • 12. A question ….
    • What do you think about when you hear the word “Colombia”?
    • Our research these last two years in the US and Europe shows that 86% of the people polled responded “drugs and/or terrorism”
  • 13. Our challenge
    • 40 years of conflict
    • Oldest guerrilla movement in the world
    • 5,000 people die in the conflict each year
    • 50% of our economic growth is lost to violence
    • Colombia’s public debt is at US$22 billion and the legal deposits of Colombians abroad are estimated at US$40 - 70 billion
    • Over 50% of guerrilla’s income is drug related
  • 14. Our Challenge
    • Colombia produces 80 % of the world´s cocaine and 2/3 of the heroin consumed in the US
  • 15. What makes Colombia so special?
  • 16. The WOW factor…
    • Colombia is the only country in the world that I know which has the WOW factor
      • David Lightle, Country Brand Consultant
  • 17. Colombia - a large country - Spain, France and Portugal together
    • Colombia is an urban country (45 million pop):
    • 1 city > 7’000,000 inhabitants
    • 3 cities > 2’000,000 inhabitants
    • 4 cities > 500,000 inhabitants
    • 23 with > 100,000 inhabitants
  • 18. Resources - Immensely Rich Some facts
    • Second in biodiversity in a world where, for the first time in 2003, there are more patents associated to biology than to IT
    • One the top 5 producers of oxygen
    • Fourth producer of water in the world
    • Oil - 37 billion barrels of reserves
    • Democracy - We have the oldest democracy in Latin America
    • Stability - Colombia has the lowest volatility in Latin America
  • 19. Volatility > Decreasing Inflation …. Source: Coinvertir, DANE Inflation Rate (%), 1994-2004 COINVERTIR
  • 20. Sovereign Debt Bonds Spreads Comparison Source: Ministry of Finance an Public Credit, Coinvertir
  • 21. On an international plane, Colombia is the only nation in Latin America to have honored every loan agreement, thus never defaulting on a loan. COINVERTIR Source: CONINVERTIR External debt GDP share, 2003
  • 22. People - Drive
    • Economic growth - 70 consecutive years (with the exception of 1999).
    Data since 1980. Graph: COINVERTIR
  • 23. People - Leadership
    • Education in finance does meet the needs of companies.
      • Colombia ranks 3rd at the IMD World Competitiveness Report.
    • Competent senior managers are available.
      • Colombia ranks 2nd at the IMD World Competitiveness Report.
    • International experience of senior managers is generally significant.
      • Colombia ranks 6th at the IMD World Competitiveness Report.
    • Work Ethics.
      • Colombia ranks 11th in the IMD World Competitiveness Report ahead of countries like Japan, Spain and Italy.
    • Colombia is the happiest nation on earth according to the World Happiness Report
  • 24.
    • “ You are sitting on a gold mine, starving to death”
    Profesor SAKAI - Japan Bioindustrial Association
  • 25. How is our country changing?
  • 26. Things can be done
    • Others have done it.
      • In 1970 three countries had almost the same GDP per capita.
      • Spain, Israel and Colombia.
      • Nowadays, Spain’s and Israel’s GDP per capita is more than three times as Colombia’s.
  • 27. Every act of creation is first an act of destruction Pablo Picasso
  • 28. How is our country changing?
    • Globalization of our problem
    • Shift in the balance of power
    • People are getting actively involved in the country's future
  • 29. Globalization of our problem “ The problem with drug traffic is more responsibility of those who use the drugs in their countries than of those who produce them in countries such as Colombia. ” Colin Powell, Former US Secretary of State El Tiempo - 27/04/2001
  • 30. Last weekend, I washed my car, hung out with a few friends, and helped murder a family in Colombia. C´mon, it was a party. Drug money helps support terror - buy drugs and you could be supporting it too. www.theantidrug.com Washington Post, New York Times
  • 31. Globalization of our conflict
    • Colombia is among the fourth largest recipient of US aid.
    • 32 countries are actively involved in the peace process.
    • Support from the G8, Grupo de Rio and UN
  • 32. Municipalities without Police force Total number of municipalities: 1097 The Police making presence Source: National Police Jan 2004 Shift in the balance of power…
  • 33. Terrorist Attacks Trend / 12 month cumulative Terrorist Attacks Fuente: CIC –DIJIN Policía Nacional Marzo 7, 2005
  • 34. SOURCE: C.I.C. NATIONAL POLICE 7-Mar-2005 Common Homicide Rate’s Reduction - 18% - 14%
  • 35. Colective Homicides Trend / 12 month cumulative Number of victims in Colective Homices SOURCE: CIC –DIJIN NATIONAL POLICE March 7, 2005
  • 36. Coca Plantations Hectares Source: Colombian Antinarcotics Police, US State Dept. Jun 2004
  • 37. Cases of Highway Robberie Fuente: CIC –DIJIN Policía Nacional Marzo 7, 2005 Road Piracy Trend / 12 month cumulative SOURCE: CIC –DIJIN NATIONAL POLICE March 7, 2005
  • 38. We are committed
    • “ The world is not threatened by evil people, but by those who allow it"
            • Albert Einstein
  • 39. Major advances on Corruption Source: Transparency International 51% of Colombians expect the corruption to decrease in the next three years.
  • 40. Corruption Perception Index (Evolution) Source: Transparency International
  • 41. Country Changing - Mentality Shifts
    • The 44,000,000 Colombians who care about Colombia …
      • Are getting actively involved - 7,200 non-profit foundations
      • Are involving their businesses - Colombia leader in Latin America in the World Bank Survey on CSR
        • Colombia ranks 10 th in Social Responsibility of business leaders towards society ahead of countries like USA, Mexico, Venezuela, Italy and Spain.
  • 42. Key social indicators in Colombia
    • Institutional health coverage went from close to 30% in 1990 to close to 70% in 2002
    • Iliteracy fell from 40% of the population in 1950 to less than10% in 2000
    • Infant mortality went from 91 per 1,000 in 1950 to 16 per 1,000 in 1995.
    Source: Diners Magazine, Jun 2004, Luis Carlos Valenzuela
  • 43. These results have had a real impact in Colombia’s reality…
  • 44. The world perceives Colombia’s improvement The President’s public security strategy has increased security levels. Security Improvement COINVERTIR Source: COINVERTIR, Citygroup Public Security Index, Citigroup Colombia (2000-2004)
  • 45. The world perceives Colombia’s improvement SOURCE: ECLAC *Estimate *
    • The World Bank rated Colombia in 2004 as the second-most improved country in the world for investment and economic activity.
  • 46. Fuente: CIEV (Toll’s Record) Oct 2004 Millones Number of people Mobilized in Highways. Holidays
  • 47. SOURCE : Dane, Feb 2005 Porcentaje Unemployment Rate
  • 48. Bogotá A city you grow to love
    • Leads Latin America in:
      • Parks
      • Libraries
      • Bicycle routes
    • A benchmark in terms of:
      • Our people
      • Our capacity to improve
  • 49. San Victorino square
  • 50. 15 th Avenue
  • 51.
    • Our country is transforming itself into a better and safer place to live, do business and create wealth for its citizens.
  • 52. Some of our goals… Colombia’s Vision in 2019
    • Substantial advances towards Peace (2010)
    • Income per capita of US4.000 (Today US1.830)
    • Poverty level:15% (Today 51,8%), Indigence: 5% (Today 16,6%)
    • Illiteracy rate: 0% for people between 15 - 24 years old
    • Public space per person in urban areas of 10m2 (Today 4m2)
    • 100% of Bilingual high-school students in major cities (Today 2,6% in Bogotá)
    • 60 Internet users per each 100 habitants (Today 6.92)
    Source: DNP
  • 53. A secret ...
    • You have 2 options with secrets
      • To keep them
      • To multiply them
    • We don´t want you to keep it ...
  • 54. Join us through your network in breaking the paradigm of Colombia. Colombia is the best kept secret in the world www.yocreoencolombia.com