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  • 1. Assignment 3: Final Framing and Reframing Bread Framing and Reframing Bread? When thinking of Framing and Buttermilk, think of Jailhouse biscuits. When thinking of Framing and Cookies, think of Gingerbread Houses. When thinking of Framing and Lots of Dough, think of the Pillsbury Dough Boy. When thinking of just being Framed, “Roger Rabbit” comes to mind. Well, with that last reference to a movie that was an animated spoof on the paperback detective novels written by the pulp fiction “hacks,” such as Mike Hammer and Mickey Spillane, I have just dated myself to a time a number of years before many of you wereborn. However, I think you get the idea. Framing is placing an object within a context to give it a sense ofdefinition. Reframing is placing something within one context from which another to make aquestionable new and improved Update! As I See It: Frame and Reframe by Victor RozekThe following is from an article entitled “Framing and Reframing” in the online magazine called The FourHundred – iSeries and AS/400, published Volume 14, Number 31 -- August 8, 2005Wisdom is often a recycled thing; discovered and rediscovered, translated, expanded, and finallyadopted as ones own. The ancient Talmud tells us "We do not see the world as it is, we see the world aswe are." Cognitive science calls it "framing." Apparently, in several thousand years we have tradedeloquence for brevity. However, the meaning is essentially the same. A frame is a jumble of beliefs andexperiences that shape the way we see the world. We make meaning of what is through the cognitivemechanism.Absent an observer, all events are neutral. It is our interpretation of events and their impact on us thatgives them meaning. Frames act like a cheesecloth through which data is squeezed. Only the data thatsupports the assumptions and beliefs of the frame gets through. Contradictory data never quite make it.Once you have an established frame, you tend to accept only the facts that fit the frame.The descriptors we use reveal the frame operating beneath the surface, thus language becomesimportant. As CEOs, PR firms, lawyers, and politicians discovered long ago: words not only describereality, they create reality; control the language, and you control the message. When Coca-Cola says,"Its the real thing," the implication is that competing products are not real, but artificial copies andpoor-tasting imitations of the original; a powerful frame for brown sugar water with bubbles.In the workplace, frames are evident in the way in which people, issues, and projects are portrayed. Isthat female colleague assertive or bitchy? Does affirmative action lower standards or level the playingfield? Is the software implementation schedule aggressive or unrealistic? Each of these frames hasmeaning beyond the specific terminology. Moreover, translating the frame is a means to understandingSubmitted by Gary Olson on November 8, 2012 for Creativity Class
  • 2. Assignment 3: Final Framing and Reframing Breadthe framer, because how we describe the world says a lot more about us than it does about the world.Notice the presumptions in framing a female colleague as "assertive." Assertive people speak their mindand ask for what they want. They are self-starters, actively pursuing their goals, and are unafraid to takechances. They stand up for what they believe and will not hesitate to let you know when they do not likesomething. When the term is used by men, there may also be a condescending (albeit complementary)aspect to calling a woman "assertive." It implies that she is what men are expected to be, which is aclumsy way of acknowledging gender equality.Bitchy, on the other hand, is being assertive without cause. Bitchy people are annoying when they speaktheir minds. They are passive complainers, angry, resentful, and prone to nastiness. There is a clearvillain (the bitch), and a victim (anyone within earshot). The very act of bitchiness challenges male powerand authority. When used to describe women, this frame is dismissive, intended as shorthand for all ofthe irritating qualities men ascribe to women, such as being emotional, irrational, and chronicallydiscontented. The use of the word "bitch" in hip-hop is yet another level of disdain and disrespect thatcontributes to a larger cultural context in which it is permissible--and in some quarters it is fashionable--to treat women with contempt.Curiously, in the context of the workplace, bitchy and assertive are almost mirror opposites. However,how can one person be experienced so differently? Precisely because each observer views the worldthrough a frame that acts like a distorting lens which recognizes only the data that matches thedistortion. Thus, if I admire assertive women, I will look for evidence to support my beliefs. If I feelthreatened by them, the same behaviors will be interpreted as bitchy. That one mans terrorist isanother mans freedom fighter is largely a result of how the activities of that person are framed. Hisbombs bad, my bombs good; my assertiveness admirable, her assertiveness repulsive.In the case of affirmative action, both arguments are true. Affirmative action does lower standards andit levels the playing field. Which of those outcomes is championed depends on the frame through whichit is viewed. The Redress Past Inequities frame argues that minorities have been economically andeducationally disenfranchised by policy and prejudice. It further argues that the essence of the Americandream is equal opportunity for all, and that the nation has an obligation to ensure all of its citizens canparticipate in that dream. In this frame, compassion is valued more than competition and fairnessmeans more than individual advantage. If standards have to be adjusted, it is a temporary measureowed to people who have been wronged for the sole purpose of equalizing opportunity.Viewed through the Pull Yourself Up by Your Own Bootstraps frame, affirmative action is punitive topeople who had nothing to do with past inequities. If equality is the goal, then one group of peopleshould not be penalized for the benefit of another. In this frame, competition is valued more thancompassion, and individual achievement is more celebrated than fairness. The belief is that hard workand discipline should be rewarded, and advantage should not be legislated. The fact that immigrantsfrom all nations and ethnic backgrounds have succeeded proves success is possible without favoritism.Those who are not successful must not be working hard enough.Submitted by Gary Olson on November 8, 2012 for Creativity Class
  • 3. Assignment 3: Final Framing and Reframing BreadIf you dont think any of this discussion is relevant to your workplace, you must work alone or in Heaven.A primary reason for tension in the workplace is that people tend to be judged through pre-existingframes. Escaping such judgment is one of the reasons why African Americans have re-created theiridentity over the years. From Negroes to Blacks to African Americans; each of these descriptors has avery different frame, which evokes different mental images and judgments. The degree to which otherswere annoyed by the changing descriptors is an indication that they preferred an old frame with itsincumbent baggage, and could not accept the possibility that people could reinvent themselves.The important point is that frames can and should be changed when they no longer serve us. Newframes create new meanings, and as meaning changes, behavior follows. A storied example fromAmerican history is the meaning of "all men are created equal," which has been reframed a number oftimes to include people previously left out. Moreover, as the frame changed, our collective behavioradjusted. In the workplace, anything that is not as we would like it to be is a candidate for reframing.Relationships to managers and coworkers, attitudes about job assignments and even beliefs aboutourselves can be transformed. (What if manipulative people are simply good at getting what they want;how would I behave differently if I saw my dull job as a daily reminder to recommit to my values and mydreams?)As for the third example, software implementation schedules are usually presented as being aggressive.Using aggression as a frame in the workplace is consistent with the use of sports metaphors and thebelief that the business environment is win/lose and fundamentally hostile. Framing the target dates fora project as aggressive implies that those responsible for its implementation (both men and women) arerife with testosterone; a no-nonsense, nose-to-the-grindstone group, willing to do whatever it takes tocomplete the project on--or ahead of--schedule. Note the presupposition that in a successfulimplementation, aggression is more valuable then attention or accuracy. The belief is that business iswar, and we have to be aggressive in order to win.No manger could possibly be expected to announce a lackadaisical schedule. If the manager were male,anything less than aggression would mark him as a milksop. If the manager were female, lackingaggression would render her unfit for management. The aggressive frame requires that work be hard. Ifit were pleasant and spacious, it would diminish in value and so would the people doing it. Beingaggressive, in this context, means determining the direction in which the current is flowing, and thenswimming upstream.Conversely, framing an implementation schedule as unrealistic implies that the speaker is a realist whilethose favoring an aggressive schedule are disconnected from reality. While perhaps accurate, to thegung-ho set it indicates a lack of commitment and an unwillingness to work hard and do whatever ittakes. To people whom hold an aggressive frame, "unrealistic" is defeatist. It implies that there is anobjective reality over which we do not have control; that there are some things we cannot do, and thatwe cannot simply bend reality to our will. It is also a way of saying, "I told you so" before the outcomehas been decided.Submitted by Gary Olson on November 8, 2012 for Creativity Class
  • 4. Assignment 3: Final Framing and Reframing Bread"Unrealistic" is a low risk frame. The people that hold it value what is doable over what might be doable.They favor reason over enthusiasm and results over predictions. Work only becomes hard, they believe,when people are unrealistic about what can be accomplished; and those who are constantly aggressiveare exhausting themselves and making life harder than it need be. The realists do not see business aswar, but as an endless stream of doable tasks requiring sufficient time and the right resources. Work canbe challenging, but also pleasant. Realistic employees value life outside the office and seldom have theirfirst heart attack at age 50.So, is your boss intimidating or intense? Is the sales clerk pushy or excited about his product? Is yourcoworker backstabbing or competitive?The power of reframing is that it changes the meaning of what we perceive, and when the meaningchanges, our responses change giving us more behavioral options. When Columbus reframed whatothers believed about the world, he responded by sailing forth into the unknown and opened previouslyunimaginable possibilities. The behemoth that is FedEx was a reframe of the Postal Service, and newways of handling mail and packages evolved from it. The PC was a reframe of the mainframe.Framing and reframing give rise to new meanings, which inspire new beliefs that generate newbehaviors that in turn create new possibilities. It is an ancient and enduring alchemy with the power toturn ugly ducklings into swans. Six steps Framing and ReframingUnderstanding the remodeling of behaviorHere is an article from Wikipedia that list the six steps Framing and Reframing that give a differentperspective to the assignment. After all, our assignment was to add value and told to take thisperception in any direction wished, so I did!The Six Steps Reframe NLP TechniqueBandler and Grinder developed the six step reframe technique from their study of (ideomotorsignals) and s work with parts. They included it in their book Frogs into Princes.When we are young, we try out different behaviors and some of them work. We keep the ones thatwork, even when times change and those responses may not be the most useful ones. Throwing atantrum at four might get us what we want, at 44 it probably will not work so well. Behind everybehavior is a positive intention - this is one of the basic NLP presuppositions. Motives drive behavior.Our brains do nothing without some (usually unconscious) purpose.Submitted by Gary Olson on November 8, 2012 for Creativity Class
  • 5. Assignment 3: Final Framing and Reframing BreadTo Bandler and Grinder the six steps reframe is a powerful and underestimated NLP technique Process.1. Identify a troubling behavior or response, something you would rather not do or feel.2. Establish communication with the part creating the unwanted behavior or response. Ask if it would bewilling to communicate consciously. This communication might be a sensation somewhere in their/yourbody, a picture, voice, or sound. When you get a signal, first thank the part for responding. When wehave fought against particular behaviors, they can feel alienated, so it is useful to be polite.3. Find the positive intention. Ask the part "What do you want? What positive thing are you trying to dofor me? The key here is to recognize the difference between the parts intention and the way it is goingabout getting it. Have you ever tried to be helpful and the person misunderstood your intention andbecame annoyed with you? How does it make you feel? Are you likely to help a second time? Ourunconscious parts feel the same. Here they are doing the best they can to achieve something for you. Isthere thanks or even appreciation? We might have a long history of fighting and shaming this response.If a neighbor repeatedly told you what a worthless lazy bum you were for not mowing your lawn moreoften, would it inspire you to mow? I have no idea why many of us think shaming works to changebehavior. It doesnt work for me. Assuming that this aspect of self has a positive intention can createrapport and therefore makes it more willing to cooperate.4. Ask for help from their/your creative part to create three alternative ways to get the intendedoutcome.5. Have the part evaluate these new choices. Are they acceptable? Will they be as good as or better thanthe previous behavior? It needs to be willing to try them out for the next month or longer if appropriate.The key here is negotiation. If the part with the unwanted behavior is not happy with these alternatives,it is unlikely to give them a go. If you have ever agreed to something because you were bullied into it,you will know how important willing commitment is. If the alternatives are not acceptable, go back tostep four for better choices.6. Check for objections with other parts for future pacing. When we change behaviors, we can affectother people and aspects of ourselves. Even changes we think are fabulous have unintendedconsequences. We get our new car, but our camping gear does not fit in the boot. If there areobjections, put them through the same process from step 2 - what is the positive intention etc?Submitted by Gary Olson on November 8, 2012 for Creativity Class
  • 6. Assignment 3: Final Framing and Reframing Bread Unusual, Uncommon, and Different Uses for BreadLine a greased cake tin with fine breadcrumbs before adding the cake mixture.The cooked cake will turn easily out of the tin, with a delicious crust around theedges.Cut off the top of a round, crusty loaf and scoop out the centre. Fill the bowlwith a thick chowder or stew. Use the inside of the loaf to make fresh breadcrumbs or to eat with butteror jam.A good way to clean artificial flowers made of velvet is to brush them with a shaving brush and then rubthem lightly with fresh bread. Finally, rebrush.Pick up slivers of broken glass with a piece of bread and then wrap it all in newspaper.Bread will make a good substitute for a pencil rubber in an emergency, and works particularly well onwallpaper (try those grubby marks around the light switch) and on old books and prints. Roll the softpart of a slice of fresh bread into a ball and use as you would a rubber.Check whether your microwave is defrosting or heating your food evenly with a few slices of bread.Cover the floor of the microwave with white bread slices and then heat on High for 3 minutes, watchingthrough the glass door. The bread should brown evenly, not in patches.Before using an old hand grinder or meat mincer, run a piece of bread through the mincer to clear outany dust. Do the same when you have finished. It will pick up any fat left inside the machine, making iteasier to clean.A slice of bread kept in a storage container of soft light or dark brown sugar will prevent the sugar fromdrying out and becoming hard.Write the names of your guests on slips of paper and attach them to toothpicks like miniature flags.Then stand each one in a bread roll. Germans swapping bread for circus tickets Artist Painted Bread for Charity AuctionThese nine tips are from www.tipking.co.uk/tip and are a mere representative of the many differentreframes of bread that can be found. I considered entering more examples with pictures into thisSubmitted by Gary Olson on November 8, 2012 for Creativity Class
  • 7. Assignment 3: Final Framing and Reframing Breadsection but a small voice within me said not to do this. My literary Muse leaned in close and whisperedin my ear, as the others looked on, and said, “All you are doing is adding fluff to the assignment.However, continue if you must, but you are merely creating a light, flaky French Croissant.” As a finalcomment, she added this little zinger to my sense of accomplishment, “What is the added value beyondthe addition of more mundane words?” Nodding my head in agreement with what she said to me, Ilooked within for inspired direction, only to find that I now wanted some sweet honey on that croissant! Accidental ReframingThis next to last last example is a memory from my younger sister Tammy’s first (and last) try to bakerolls and bread when she was a pre-teen. We teased her and called them Tam-a- Rocks. She discovereda new form of building material that would have rivaled Roman Concrete. They were so hard, frombeing over-baked without yeast, that, when thrown against a creosote telephone pole, the unleaveneddough placed a very visible depression in the hardwood pole! Highlighting the Intrinsic Need to Frame Our Existence:The last example used in this assignment is a play on the word Bread. Leave out the “a” and there is anew meaning for the sound of bread. This is something humans have done as a vehicle to continue theirexistence along the path of evolution. To prove the point, I am going to finish with an illustration of whatI believe might have been one of the toughest assignments a person has ever accepted as a challenge tosatisfy the craving urges to create. Have you hear of the major cathedral in Florence, Italy, which stood unfinished for many years becauseno one could figure how to be successful at placing a dome on top of what was, at the time of thebeginning of the Italian Renaissance, the largest planned doomed building since the Pantheon of ancientRome. Who should come onto the scene to be discovered by Cosimo Medici, but Fillipo Brunelleschi? Aman who’s mind saw the world in such a way that he was ridiculed by the “minds” of the time. Thefollowing article is from PBS series I found through Net Flicks on Demand:Few men have left a legacy as monumental as Filippo Brunelleschi. He was the first modernengineer and a problem-solver with unorthodox methods. He solved one of the greatest architecturalpuzzles and invented his way to success. Only now is he receiving deserved recognition as the greatestarchitect and engineer of the Renaissance.Submitted by Gary Olson on November 8, 2012 for Creativity Class
  • 8. Assignment 3: Final Framing and Reframing Bread Born in Florence in 1377, Brunelleschi, like his peers Ghiberti andDonatello, was apprenticed to a goldsmith, Benincasa Lotti. They worked amidst the slums of the Santa Croce quarter. It was there that young Brunelleschi learned the skills of mounting, engraving and embossing. He also studied the science of motion, using wheels, gears, cogs, and weights. In 1401, the young craftsman entered a competition to design new bronze doors for the citys baptistry. Already paranoid, Brunelleschi hid his work away, and watched as his rival, Ghiberti, the lesser technician, wooed the judges and won the commission. Legend has it that Brunelleschi stormed out of the competition when he was refused complete control, and quit the city of Florence. Brunelleschi spent the next 10-years living rough in Rome with his good friend, the sculptor Donatello, studying the ruins of the great city. He was especially interested in Roman engineering and the use of fixed proportion and Roman vaults. The construction of the Pantheon - especially the dome - fascinated him. Brunelleschi dedicated himself to understanding how it stayed up, which included pouring Roman concrete over a massive timber frame. When Brunelleschi returned to Florence, a new prize was on offer, the magnificent Cathedral desperately needed a dome. Whilst no one had ever made a self-supporting dome before, Brunelleschi was confident that he could solve the problem. First, he had to showcase his talents. In 1419, the Silk Merchants Guild - which included the Medici - commissioned the construction of a state orphanage. Brunelleschi worked hard to win the tender. He had already worked for the Medici, redesigning their parish church, San Lorenzo, along classical lines. Now, with these new buildings, a revolution began. Soon enormous Roman capitals and pillars, monumental windows and carved stones appeared, making this the first time true pillars were used for structural support since Ancient Roman times. Brunelleschi was not satisfied. He hungered for the greatest prize of all, the Cathedral. The authorities demanded a demonstration. The temperamental architect displayed his strategy by standing an egg upright, breaking its bottom. The Cathedral authorities were unsure but had little choice but to trust him. To succeed, Brunelleschi needed to rewrite the rules of Western architecture and there was no guarantee of success. Brunelleschi knew that there was not enough timber in Tuscany to build a scaffold inside the Cathedral, and the recipe for concrete had been lost since the fall of Rome. Brunelleschi instead came up with an ingenious and completely original theory. His plans showed an inner hemisphericalSubmitted by Gary Olson on November 8, 2012 for Creativity Class
  • 9. Assignment 3: Final Framing and Reframing Bread dome within Florence cathedrals octagonal drum. A second, ovoid brick dome was to be placed on top, and nine sandstone rings would then hold the structure together, like a barrel. To raise the bricks and sandstone beams several hundred feet in the air, Brunelleschi invented an efficient hoist with the worlds first reverse gear, allowing an ox to raise or lower a load at the flick of a switch. Brunelleschi had no formal training. The ideas he brought to building sites were completely new. Every day, he ensured workers remained sober by providing their lunch and watering down the wine. A safety net prevented workers from falling to their deaths, a chiming clock regulated their working hours, and Brunelleschi had a canteen half way up the dome. His methods seemed to work. Only three deaths were recorded during a 16-year construction period. As the magnificent dome neared completion, Brunelleschi indulged in other interests. In 1434, he held a public display, sketching the outline of the nearby baptistery. Using a novel technique, involving reflective material and pinholes, Brunelleschi produced an exact isometric simulation of the octagonal building. Brunelleschi had reproduced a three-dimensional object in two dimensions. He had invented perspective. With the dome complete, Cosimo deMedici invited the Pope himself to consecrate the finished Cathedral on Easter Sunday, 1436. The dome towered majestically over the city of Florence, a triumph for the Florentine people and the citys most powerful family. Weighing 37,000 tons and using more than 4,000,000 bricks, Brunelleschis dome was the greatest architectural feat in the Western world. One man alone had realized his ambition. When Brunelleschi died in 1446, he was buried beneath his towering achievement, where he remains to this day. He was the first engineer of the Renaissance.A Comment: This assignment was difficult from the onset. It seemed too easy. This became apparentwhen it morphed into a cute picture-filled and bullet point Power Point Presentation. I picked up thechallenge to create differing values and, from that point on, there was no turning back from feeling theinspiration take hold without the red-suited editor demon sitting in front of me and shaking a finger,while saying, “No, Do Not Do That”.Thanks to Paula, Fran, and Rafael for your contributions to make this 3rd assignment a success!Submitted by Gary Olson on November 8, 2012 for Creativity Class