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Managing Multiple Store Fronts on Magento

Managing Multiple Store Fronts on Magento






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    Managing Multiple Store Fronts on Magento Managing Multiple Store Fronts on Magento Presentation Transcript

    • How Magento’s Multi-StoreCapabilities Will Help You Grow Your Business September, 2012
    • Introduction• Derek Jacobson – Vice President of Ecommerce Solutions at Levementum• Levementum – 2011 Magento Emerging Partner of the Year Award Winner – Levementum is a leading implementer of Magento Enterprise Edition and the leading implementer of Open Source and Cloud Based Applications – We specialize in solutions that feature • Cloud based technology • Multiple Store Fronts • Call Center, Inside Sales, Customer Service Solutions • System Integration to CRM, ERP, Telephony and Order Management Solutions • B2B solutions including reseller, distribution and channel support systems
    • With Me Today From Magento• Tony Guerrero – Territory Sales Manager, Southeast United States – tony.guerrero@magento.com, 424.258.3280
    • About Magento Enterprise• The Product – A robust, enterprise class E-Commerce Solution that is easy to implement and get your online store up and ready for business• Ultimate flexibility and control – Magento is an Open Source platform that allows control over store operations, database configuration, marketing messaging, integration and fulfillment – Magento is the fastest growing and evolving platform available• Security – Magento Adheres to industry standards and PCI (CC processing) compliance regulations• Scalability – Magento grows with your business allowing you to expand your catalog, customer base and order volume• Reliable – Backed (and owned) by Ebay, Magento is an application that will be supported and invested in for years to come – Magento is at the center of Ebay’s X.commerce initiative
    • The Magento Top 10Once you have installed Magento, you will have access to a host of features, such as:1.Dynamic Merchandising, Multi Store Front Support2.Customer Group Pricing Models and Discount Rules Engine3.Multiple Checkout Options4.Reports and Analytics5.SEO6.Marketing / Newsletter / Loyalty Program7.Gift Certificates / Customer Store Credits8.Private Sales9.Layered Navigation and Smart Search10.Dynamic Content Management11.The largest, most complete, fastest growing community of solutions you willfind12.A strong, stable integration framework that allows Magento to fit into youroverall organization13.Many, many more…
    • Why Levementum Chose Magento Enterprise, Why You• Should Too Ecommerce is no longer a luxury, it’s expected by your customers• Ecommerce has changed – consider the impact of social media• Capital funding is too precious to waste – Stop spending $ to build what should be present from the beginning• We wanted a mature platform that would be enhanced intelligently• We wanted to find a partner that let us focus on our business• We wanted the same things as you – Predictability – Quality – Features – A roadmap that was real – A stable, but expanding architecture – Value for the investment and a sensible way to grow our business
    • With Us From Peer 1, Our Premier Hosting Partner• Craig Hendrickson – Ecommerce Solutions Consultant – chendrickson@peer1.com, 866.244.4026 – Peer 1 is a global, Enterprise class hosting and infrastructure provider that can support customers of all sizes – Peer 1 provides fully managed services including server, firewall, intrusion detection / prevention, PCI compliance, and pre-configured / pre-tuned Magento systems – Levementum exclusively recommends Peer 1 based on its superior delivery capabilities, industry best support and SLA models, with competitive pricing in every scenario
    • With Us From Listrak• Derek Neff – Channel and Sales Manager – dneff@listrak.com, 717.625.7877 – Listrak is the leading value added industry partner that allows you to expand both top line revenue growth and margin per customer – Listrak is a key partner of both Magento and Levementum and is our #1 recommendation for customers who are concerned about how to reduce shopping cart abandonment and increase overall conversion rates – This is a unique solution that can provide clear, quantitative ROI for your Ecommerce instance
    • About Listrak• Cart abandonment remarketing to registered and guest shoppers• Email newsletter synchronization• Post purchase messaging• Repurchase prompting• Conversion tracking• Order history analysis• Catalog synchronization
    • Listrak: Email Evolved• Acquire More New Customers – Shopping Cart Abandonment – Sweepstakes & Modal Acquisition – Welcome Series • Sell More to Existing Customers – Post Purchase – Win-Back – Loyalty Programs – Bundle Analysis / Cross- Sell
    • Agenda• Why leverage multiple store fronts?• Discuss key areas to plan around to support multiple store fronts• Magento’s solutions to areas that cause operational overhead and increased costs• Additional reference material and case studies for future use
    • Why Should You Create Multiple Store Fronts?• Market and brand your company to different demographic groups• Highlight subsets of your catalog in sites that cater to niche markets• Provide multiple price points to different groups without eroding your core margin• Set up cobranded or partner affiliated sites• Enable different levels of customer service and support programs to different audiences (B2B)
    • What are the Risks?• Operational impacts – Multiple locations for inventory management – Branding, marketing, and content management activities can increase faster than sales – Customer service and support may have to learn and manage multiple tools or sites• Traditionally, time to setup, brand and configure each store front takes as long as the original base store – Total setup costs exceeded expected value from each additional store
    • What Drives Operational Overhead?• Catalog management• User Interface (theme, skin, layout)• Managing order intake and integration to your order management system• Customer service and customer management for support, sales, and responding to inquiries
    • Catalog Management• Challenges: • Solution: Magento’s – Maintaining the addition of products in virtual catalog model multiple sites – Establish one base catalog – Keeping inventory and and ‘inherit’ all or portions to pricing up to date in each site you setup each site – Overrides are available site – Managing images, by site attributes, and other marketing content by – Changes to the base can manually coding replicate automatically changes on each site’s – Inventory can be synced and pages maintained from your back office tools for all sites at once
    • Catalog Management
    • User Interface and Design• Challenge • Solution: Magento’s – How to take a base theme model – Allows you to extract the user design and modify it interface and to create a new site – Apply to each additional site like with a new look and a ‘plug-in’ feel without going – Within each site you can then change color, font, logos, banner through the entire adds, etc. process from • Magento’s CMS tool allows scratch? you to add and manage content in all or select sites without writing code
    • 2 Sites, 2 Brands, 1 eCommerce Instance
    • Order Management and Integration• Challenge • Solution: Magento – If you’ve managed provides out of the box multiple stores on integration APIs (along with Volusion, Yahoo many prebuilt extensions) Carts or other to take order activity from platforms, you all your sites and sync with appreciate the your ERP or Order challenge of getting Management Solution orders into your – You can also integrate and Order Management automate shipping System notifications from ERP to Magento
    • A Note on Infrastructure• Magento’s architecture provides a platform approach to scale multiple store fronts functionally• Peer 1’s infrastructure approach and model lets you scale effectively, and in a cost effective manner without having to dedicate and hire full time system administration tasks• We have instances of customers running 15 sites, for high volumes of activity on each site, off of one and two server footprints – Peer 1’s model provides stability not just for visitor traffic, but for the processes and workflows (integration) which add over head to your system
    • Process Standardization and Control• Challenge • Solution: One Application – Multiple tools means Base in Magento multiple training requirements for customer Enterprise service – By default, your sites will act – Multiple cycles of and behave the same maintenance, upgrades and revisions – Logic and integration changes – Adding new functionality are made available to all sites means programmatic – Customer Service manages changes to each tool or return inquiries and support site separately requests in one place for all – Creating promotional sites campaigns requires repeated steps and – Customer notifications for intense manual effort shipments, change orders, and inventory notifications are all triggered automatically and in a consistent method
    • Sample Return Request Screen
    • About Promotional Activities and Cart Abandonment• Process Control is most critical when it comes to price management, promotions and customer interaction – The more successful you are here, the more you want to do – The more stratified your store fronts are, the more effort you have to spend to keep these campaigns in sync – Customer relationship management and retention activities can completely overwhelm a small marketing team supporting multiple store fronts• This is a key area where the automated, controlled and targeted activities of Listrak make a difference – Revenue is increased – Customer retention is increased – Operational impact stays flat (or decreases in some cases)
    • What Can You Expect?• We have seen secondary sites ‘go live’ in as little as 7days following the release of the primary site – Magento is about reuse and standardization – Magento provides you a greater set of tools to be self sufficient and reduce programming requirements• Designing your primary site with the expectation of potential reuse is a key factor to achieving great results• We are all here to help
    • Additional Resources• Be sure to visit our site:http://www.levementum.com/technology/magento http://www.levementum.com/customer-success/magento-portfolio• Here you’ll find – Solution summaries – Packaged offerings – White papers – More• We’ll be sending you a full copy of this presentation to keep as well as materials from each of our partners• You can contact us at 480-320-2500 or sales @levementum.com at anytime to discuss your site(s) and needs or to see a live demonstration of a multi-store front Magento instance• Be sure to visit our blog for discussions on many ecommerce, sales and marketing topics: http://opensource-pragmatist.com/