Wigle Whiskey
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Wigle Whiskey

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    Wigle Whiskey Wigle Whiskey Presentation Transcript

    • Market Research for Wigle Whiskey Gen Lohr, Asia Jackson, Brandon Marsico
    • • Conduct secondary research on Philadelphia and Washington D.C. • Conduct primary research to determine if women desire the product and experience as much as men. • Through secondary research identify opportunities to create awareness in Philadelphia and Washington D.C. • Through secondary research identify potential partnerships in Philadelphia and Washington D.C.
    • Philadelphia Washington D.C. Population
    • Philadelphia
    • Age
    • Education
    • Employment
    • Income
    • Survey
    • • Whiskey and Fine Spirits Festival Location: Philadelphia-Lincoln Financial Field, The SCA Club Vendor Admission: $1000.00 General Admission: $90.00 Turnout: Estimated Hundreds • Philadelphia Taste Festival of Food, Wine and Spirits Location: Philadelphia- Valley Forge Casino Resort Vendor Admission: $1400.00-$1500.00 General Admission: $45.00 Turnout: Estimated Hundreds Opportunities to create awareness in Philadelphia
    • Opportunity to create awareness in Washington D.C. • Washingtonian on the Rocks Location: Washington D.C. -Renaissance Washington Vendor Admission: Not Listed General Admission: $65.00 Turnout: Estimated Hundreds
    • Potential Partnerships in Philadelphia Organic White Dog Café Sprig and Vine Melodia Grill Harvest Seasonal Grill Restaurants Fork MadMex Melting Pot The Capital Grill Butcher and Singer Chima Brazilian Steakhouse Sovana Bistro City Tavern Supper
    • Potential Partnerships in Washington D.C. Organic Restaurant Nora Coppi’s Organic Restaurant Blue Duck Tavern Chix North Sea Restaurant Restaurants MadMex Melting Pot Ray’s the Steaks Woodmont Grill Black’s Bar and Kitchen Komi Vidalia The Prime Rib
    • Washington D.C. Based on statistics in: • Income • Education • age