Spp5 Client Final Presentation

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Final Presentation - Team 1 - EME 6691 Fall 2009

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Spp5 Client Final Presentation

  1. 1. Student Recruiting Program Analysis<br />Instructional Systems Graduate Program<br />
  2. 2. Overview<br />IS Program Recruiting <br />Conducted by:<br /> ISRC - Instructional Systems Recruiting Committee (ISRC) <br />ISAACRC -Instructional Systems Alumni Advisory Council Recruiting Committee (ISAACRC) <br />Key questions:<br /><ul><li> To what extent are current recruiting processes effective?
  3. 3. What interventions would improve the recruiting process to achieve optimal results?</li></li></ul><li>Process<br />Research<br />Interviews<br />Faculty, Staff, Alumni<br />Surveys <br />Faculty, Students, Alumni<br />Literature Review<br />Current and Historical Recruiting Data<br />Business goals determined<br />NOTE: Determination impacted by time constraints<br />Performance goals established<br />Gaps and Causes identified<br />Interventions suggested<br />
  4. 4. Business AnalysisIdentifying Key Goals<br />Achieve 10% increase from year to year in the number of actively enrolled students <br />
  5. 5. Performance AnalysisPerformance Measures<br />Number of students actively enrolled each academic year<br />IS Program representation at recruiting events throughout the academic year<br />Contact of prospective students during the admission process<br />
  6. 6. Gap Analysis: Performance Measure 1: Student Enrollment<br />Current Performance <br />OptimalPerformance <br /><ul><li>Master’s:72 actual
  7. 7. Doctorate: 45 actual
  8. 8. Master’s: 101 optimal
  9. 9. Doctorate: 54 optimal</li></ul>From data collected in years 2004 – 2009; Assumes a 10% increase each year from 2004 <br />
  10. 10. Gap Analysis: Performance Measure 2: Recruiting<br />Current Performance <br />OptimalPerformance <br /><ul><li>On-Campus :
  11. 11. Sporadic classroom visits
  12. 12. Performance at events not measured
  13. 13. Conferences:
  14. 14. 2 or 3 attended
  15. 15. ad hoc marketing materials
  16. 16. On-Campus:
  17. 17. Visit 20 classes of different majors
  18. 18. Collect 25 names at all events
  19. 19. Conferences
  20. 20. Attend 4 conferences
  21. 21. Create and post marketing packet
  22. 22. Mentor anyone involved in recruiting activities
  23. 23. Mentor students to represent at conferences</li></li></ul><li>Gap Analysis: Performance Measure 2: Recruiting<br />Current Performance <br />OptimalPerformance <br /><ul><li>Corporate Recruiting:
  24. 24. None
  25. 25. Print Journals:
  26. 26. None
  27. 27. Corporate Recruiting:
  28. 28. Prepare corporate recruiting packet, host on IS website
  29. 29. Develop list of target corporations
  30. 30. Visit 5 corporations
  31. 31. Build and maintain relationships
  32. 32. Print Journals:
  33. 33. Budget to advertise in 4 journals annually</li></li></ul><li>Gap Analysis: Performance Measure 2: Recruiting<br />Current Performance <br />OptimalPerformance <br /><ul><li>IS Website
  34. 34. Unknown traffic to website
  35. 35. Very low Search Engine Optimization (SEO) for common search terms
  36. 36. Information is not current
  37. 37. Social Media
  38. 38. Not used strategically for recruiting
  39. 39. IS Website
  40. 40. Increase site visits by 30%
  41. 41. Increase SEO
  42. 42. Post recruiting schedule, social media contacts and widgets, planned conference attendance
  43. 43. Post multi-media introduction to the program
  44. 44. Social Media
  45. 45. Use Twitter, Facebook, LinkedIn, and Ning to increase footprint</li></li></ul><li>Gap Analysis: Performance Measure 3: Prospective Student Contact<br />Current Performance <br />OptimalPerformance <br />Interest/Pre-Application<br />Contacts made:<br /><ul><li>Mary Kate
  46. 46. Recruiting Committee
  47. 47. Faculty Representative
  48. 48. Alumni Representative
  49. 49. ISSA Representative</li></ul>Post Acceptance<br />Contacts made:<br /><ul><li>Mary Kate
  50. 50. Department Chair</li></ul>Interest/Pre-Application<br />Contacts made:<br /><ul><li>Mary Kate
  51. 51. Recruiting Committee
  52. 52. Faculty Representative
  53. 53. Alumni Representative </li></ul>Post Acceptance<br />Contacts made:<br /><ul><li>Mary Kate
  54. 54. Department Chair
  55. 55. ISSA Representative
  56. 56. Advisor</li></li></ul><li>History of the IS Recruiting Program<br />Cause Analysis<br />Dr. Keller<br /><ul><li>2004 – 2006
  57. 57. Jim Russell (former faculty)
  58. 58. MS Assistant
  59. 59. Rhett Brymer
  60. 60. Consulted with Reinhart Lerch (ODDL)</li></ul>Dr. Reiser<br /><ul><li>2006 and earlier
  61. 61. IS Alumni Advisory Council Recruiting Committee currently reports to Dr. Reiser</li></ul>Dr. Johnson<br /><ul><li>2009 – current
  62. 62. 2009: added Recruiting Coordinator position (currently held by Christie Suggs)</li></ul>Gap in leadership<br />2004 2006 2009<br />
  63. 63. Cause Analysis<br />Funding not secured for:<br /><ul><li>Conferences
  64. 64. Print Journals</li></ul>Processes not formalized for:<br /><ul><li>Off-Campus Recruiting
  65. 65. Website maintenance
  66. 66. Social media</li></li></ul><li>Recommendations<br />Formalize on-campus Recruiting<br />Plan to attend conferences<br />
  67. 67. Recommendations<br />Develop Corporate Recruiting Strategy<br />Advertise in trade Journals<br />
  68. 68. Recommendations<br />Develop Social Media Strategy<br />Improve IS Website<br />
  69. 69. Credits<br />The research, documentation and presentation of this report was created in collaboration by the following: Florida State University, IS graduate students from the EME6691 -Performance Systems Analysis fall 2009 course:<br />Laura Bryant<br />Lea Ann Gates<br />Alisa Jacobs<br />Gina Minks<br />Kendall St. Hilaire<br />

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