Social Media Ed Svcs Overview

EMC Education Services and Web 2.0 August 2009 Gina Minks Nada Wheelock

Objectives/Overview

How does Web 2.0 fits into learning and supports strategic initiatives

How does the EMC Proven Professional Online Community fit in with other forms of social media

Provide examples of driving awareness and engagement through Web 2.0 platforms

Promote collaboration and growth via Web 2.0 platforms to achieve business objectives

Technology decision makers use social media to make purchase decisions Forrester Research, based on 1,217 NA and European tech decision-makers with 100 or more employees

Value Networks (ITIL v3 definition) Tangible Value Transactional Formal “A web of relationships that generates tangible and intangible value through complex dynamic exchanges through two or more organizations”

Informal Learning Facilitated by Web 2.0 Technologies Intangible Value Informal

Org Chart is Hierarchal and Transactional VP Director Director Director Assistant Manager Manager Manager Manager Manager Manager Worker Worker Worker Worker Worker Worker Worker Worker Worker Worker Worker Worker Worker Worker Worker Worker Worker Worker

What would an Org Chart look like as a value network?

Informal Learning Supports EMC’s Core Values and Competencies ( Can be activated using Web 2.0 Technologies)

Influence :

Understands and leverages EMC's informal power structure

Cultivates a network of contacts throughout the organization

EMC Senior Leadership “getting this” early on: encouraged EMC to learn new skills to unlock the business magic within 2.0 management and behavior models.

More New Information Coming Each Year 2005 2006 2007 2008 2009 2010 Source: IDC, “The Expanding Digital Universe,” Sponsored by EMC, March ‘07 10x increase in 5 years 2011 Learning GPS needed to navigate information overload

Participation Inequality Shows Importance of Influencers 90 % Lurkers 9% Occasional participants 1% Highest contributor/Influencer

Critical Connectors/Influencers are Information Filters Hubs Connected to many people The good: share info quickly The bad: can be bottlenecks and become overwhelmed with requests for information Pulse Takers Covert influencers Gatekeepers Connectors between different parts of an organization/expertise The good: can quickly access expertise The bad: can control access to resources or expertise The good: can use their Influence to accelerate progress The bad: can use their Influence to impede progress

Communication has Evolved Traditional Methods Becoming Less Effective… Social Media Complements Traditional Marketing Channels

Anchor Web 2.0 Activities by Business Goals: Extend EMC Education Service’s reach, establish thought leadership and build awareness

Web 2.0 Connects Us to Influencers, Who Extend Our Reach

25+ blog mentions (1000s of blog followers)

Generated Bloggers’ Coverage

100s of views; documents and discussions drive engagement

EMC Employee outreach

Many EMC boot camps have groups (e.g., EMC, Smarts, EMC GSAP, Consulting); some certified by end of boot camp

Target new recruits on Facebook

EMC Proven Professional Group for those looking for us (links to Proven Prof. Comm.)

20+ Proven Professional videos and interviews

1000s of views

User generated content

Searchable, linked to EMC corporate activities

1500+ followers growing across 3 profiles – retweeting EdSvcs messages

Tweeting, retweeting, linking to EdSvcs portal & Proven Prof. Community

Tried something new with Live Tweet Up

10k+ members across groups

Messaging to Social Groups

50k+ page v iews

3k+ Proven Professionals registered in ECN (20%)

Coverage in EMC Community Network

“ Favorite blogs” wiki in Proven Community

Mixing Traditional Marketing with Web 2.0 Example: from Awareness to Advocacy (purchase/referrals) “ I’ve found an excerpt in lots of places, but want the whole thing. From what I can tell, this book rocks!” A few days later… “ I bought the book last night from a local retailer and am loving it so far. I will post reviews ” - EMC Consulting

Awareness generated by EMC.com & Google Alerts

Traditional networking closed knowledge gap

Referrals/Testimonials broadcast outside EMC

Promote testimonial via Web 2.0

Generating Business Value: Customer testimonials, collaboration

Value of Community

“ A great cheer for all of you from here; and I hope we get along to keep learning from each other. (EDS/American Airlines)

“ I've just started using this community and VPX over the last couple of weeks, there's a lot of really useful information on these sites, plus I think communities like this are invaluable, especially when you need to find answers.”

GPS

“ I have to admit that the Powerlink site seems overwhelming with information and it's taking me a while to navigate. Any information on preparing for the exam will be well appreciated.”

EMC Advocates

“ Since then I fell in love with those DMXs machines. I plan to expand my knowledge one day in Symmetrix area.”

“ I love EMC technologies. I am preparing for EMC Expert Certifications.” (HP Systems Engineer)

Exchanging Tips on Preparing for Exams

“ Experience in the field plus reading through all the WBTs make sure the exam is relatively easy…If you aren't sure of yourself, you could take the ILT…I finally got some ILTs, including the hands on which you need for the IE exam and I certified in 5 months after beginning with Storage.” (Open Line, Netherlands)

Mentorship

“ My dream is to work in a datacenter, but will I be able to get any storage jobs with my above qualifications or are there any other courses which can increase my chances?”

Generating Business Value: Customer testimonials, collaboration

Improving Productivity

“This document shows your great knowledge. This will help me to work better and faster. Thanks a million.”

“ Great information [ exactly where DAS/NAS/SAN is implemented] . Hope to see more of your wisdom as I plough thro my EMC Proven programmes. Snippets like this help in the learning process. ”

“Great document. This will be useful and handy. I appreciate you taking the time to upload to the community.”

User-generated content: Oracle restore to a different client-host using Avamar

Value of Certification Testimonials

“A way of validating my knowledge…I am able to converse intelligently with my teammates who specialize in SAN/DMX/Invista and they are pleasantly surprised...On the job, I find myself thinking even more in terms of "the big picture". Instead of framing a business challenge merely by my own expertise, I am able to draw from a larger well and realize there are other possibilities to get my customer's problems solved.”