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So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
So me emc_education
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So me emc_education
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So me emc_education

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  • 1. Our Journey<br />How do you convince Education Executives to use social media?<br />
  • 2. Who We are<br />@wheelnz<br />@gminks<br />Marketing<br />Education<br />
  • 3. Checklist for presenting to execs<br />Executives pay more attention when they hear the following things:<br />Initiatives that align to business goals<br />Outside research<br />Technical terms that tie to your industry<br />Business results that tie back to business goals<br />General Design Tips<br />Keep it short!<br />Grab their attention with the first 2 slides<br />Leave them with a simple call to action<br />
  • 4. EMC Education Services and Web 2.0<br />August 2009<br />Gina Minks<br />Nada Wheelock<br />
  • 5. Objectives/Overview<br />How does Web 2.0 fits into learning and supports strategic initiatives<br />How does the EMC Proven Professional Online Community fit in with other forms of social media<br />Provide examples of driving awareness and engagement through Web 2.0 platforms<br />Promote collaboration and growth via Web 2.0 platforms to achieve business objectives<br />
  • 6. Objectives/Overview<br />How does Web 2.0 fits into learning and supports strategic initiatives<br />How does the EMC Proven Professional Online Community fit in with other forms of social media<br />Provide examples of driving awareness and engagement through Web 2.0 platforms<br />Promote collaboration and growth via Web 2.0 platforms to achieve business objectives<br />Align to current strategic initiatives<br />
  • 7. Technology decision makers use social media to make purchase decisions<br />Forrester Research, based on 1,217 NA and European tech decision-makers with 100 or more employees<br />
  • 8. Technology decision makers use social media to make purchase decisions<br />Outside research<br />Forrester Research, based on 1,217 NA and European tech decision-makers with 100 or more employees<br />
  • 9. “A web of relationships that generates tangible and intangible value through complex dynamic exchanges through two or more organizations”<br />Value Networks (ITIL v3 definition)<br />Tangible Value<br />Transactional<br />Formal<br />
  • 10. “A web of relationships that generates tangible and intangible value through complex dynamic exchanges through two or more organizations”<br />Value Networks (ITIL v3 definition)<br />Technical terms<br />Tangible Value<br />Transactional<br />Formal<br />
  • 11. Informal Learning Facilitated by Web 2.0 Technologies<br />Intangible Value<br />Informal<br />
  • 12. Informal Learning Facilitated by Web 2.0 Technologies<br />Technical terms<br />Intangible Value<br />Informal<br />Formal<br />
  • 13. Org Chart is Hierarchal and Transactional<br />
  • 14. What would an Org Chart look like as a value network?<br />
  • 15. Informal Learning Supports EMC’s Core Values and Competencies (Can be activated using Web 2.0 Technologies)<br />Influence: <br />Understands and leverages EMC's informal power structure <br />Cultivates a network of contacts throughout the organization <br />EMC Senior Leadership “getting this” early on: encouraged EMC to learn new skills to unlock the business magic within 2.0 management and behavior models.<br />
  • 16. Learning GPS needed to navigate information overload<br />10x increase in 5 years<br />2005<br />2006<br />2007<br />2008<br />2009<br />2010<br />More New Information Coming Each Year<br />2011<br />Source: IDC, “The Expanding Digital Universe,” Sponsored by EMC, March ‘07<br />
  • 17. Participation Inequality Shows Importance of Influencers<br />90 % Lurkers<br />9% Occasional participants<br />1% Highest contributor/Influencer<br />
  • 18. Critical Connectors/Influencers are Information Filters<br />Gatekeepers<br />Connectors between different parts of an organization/expertise<br />Pulse Takers<br />Covert influencers<br />Hubs<br />Connected to many people<br />The good: can use their Influence to accelerate progress<br />The bad: can use their Influence to impede progress<br />The good: share info quickly<br />The bad: can be bottlenecks and become overwhelmed with requests for information<br />The good: can quickly access expertise <br />The bad: can control access to resources or expertise<br />
  • 19. Communication has EvolvedTraditional Methods Becoming Less Effective…<br />Social Media Complements Traditional Marketing Channels<br />
  • 20. Anchor Web 2.0 Activities by Business Goals:<br />Extend EMC Education Service’s reach, establish thought leadership and build awareness<br />
  • 21. Anchor Web 2.0 Activities by Business Goals:<br />Extend EMC Education Service’s reach, establish thought leadership and build awareness<br />Align to current strategic initiatives<br />
  • 22. Web 2.0 Connects Us to Influencers, Who Extend Our Reach<br />
  • 23. Web 2.0 Connects Us to Influencers, Who Extend Our Reach<br />Business Results<br />
  • 24. Mixing Traditional Marketing with Web 2.0 Example: from Awareness to Advocacy (purchase/referrals)<br />“I’ve found an excerpt in lots of places, but want the whole thing. From what I can tell, this book rocks!”<br />A few days later…<br />“I bought the book last night from a local retailer and am loving it so far. I will post reviews ”<br />- EMC Consulting<br /><ul><li> Awareness generated by EMC.com & Google Alerts
  • 25. Traditional networking closed knowledge gap
  • 26. Referrals/Testimonials broadcast outside EMC
  • 27. Promote testimonial via Web 2.0</li></li></ul><li>Generating Business Value:Customer testimonials, collaboration<br />Value of Community<br />“A great cheer for all of you from here; and I hope we get along to keep learning from each other. (EDS/American Airlines)<br />“I've just started using this community and VPX over the last couple of weeks, there's a lot of really useful information on these sites, plus I think communities like this are invaluable, especially when you need to find answers.”<br />GPS<br />“I have to admit that the Powerlink site seems overwhelming with information and it's taking me a while to navigate. Any information on preparing for the exam will be well appreciated.”<br />EMC Advocates<br />“Since then I fell in love with those DMXs machines. I plan to expand my knowledge one day in Symmetrix area.”<br />“I love EMC technologies. I am preparing for EMC Expert Certifications.” (HP Systems Engineer)<br />Exchanging Tips on Preparing for Exams<br />“Experience in the field plus reading through all the WBTs make sure the exam is relatively easy…If you aren't sure of yourself, you could take the ILT…I finally got some ILTs, including the hands on which you need for the IE exam and I certified in 5 months after beginning with Storage.” (Open Line, Netherlands)<br />Mentorship<br />“My dream is to work in a datacenter, but will I be able to get any storage jobs with my above qualifications or are there any other courses which can increase my chances?”<br />
  • 28. Generating Business Value:Customer testimonials, collaboration<br />Improving Productivity<br />“This document shows your great knowledge. This will help me to work better and faster. Thanks a million.” <br />“Great information [exactly where DAS/NAS/SAN is implemented]. Hope to see more of your wisdom as I plough thro my EMC Proven programmes. Snippets like this help in the learning process.”<br />“Great document.  This will be useful and handy.  I appreciate you taking the time to upload to the community.”<br />User-generated content: Oracle restore to a different client-host using Avamar<br />Value of Certification Testimonials<br />“A way of validating my knowledge…I am able to converse intelligently with my teammates who specialize in SAN/DMX/Invista and they are pleasantly surprised...On the job, I find myself thinking even more in terms of "the big picture".  Instead of framing a business challenge merely by my own expertise, I am able to draw from a larger well and realize there are other possibilities to get my customer's problems solved.” <br />Training Recommendations/Sales Opportunities<br />“I’d recommend the 322 ILT…” “…the training was amazing”<br />“I have currently been "elected" to manage our growing CX4 SAN storage infrastructure.”<br />
  • 29. What’s Next for Education Services?<br />It’s not about the medium – it’s about the message<br />How can Web 2.0 support EMC Education Services’ business priorities?<br />Identify the set of venues that are currently in use or that can be used strategically to nurture networks<br />EMC Proven Professional Community/ECN Connect Communities<br />Twitter<br />EMC|ONE<br />LinkedIn, Orkut<br />Facebook<br />You Tube<br />Where else??<br />Start Lurking!<br />Seed the Network<br />
  • 30. Stand back and let the network do its work<br />
  • 31. Call to Action<br />Check out the Proven Professional Community: education.EMC.com/ProvenCommunity<br />Participate; Sign-up for e-mail notifications<br />Follow us on Twitter<br />Visit www.twitter.com/EMCEducation<br />Join us on Linked In/Orkut/Facebook<br />Links on the Favorite Blogs wiki<br />Need help getting started? <br />Gina Minks; Nada Wheelock<br />Ask them to do something for you<br />
  • 32. Where are we now?<br />
  • 33. EMC Proven Professional Community<br />
  • 34. Twitter Accounts<br />
  • 35. Proven Professional<br />Academic Alliance<br />Facebook Fan Pages<br />
  • 36. YouTube<br />
  • 37. Flickr<br />
  • 38. EMC World – World Wide Proven Professional Day<br />
  • 39. Connect with me!<br />Twitter: <br />@gminks<br />Blog: http://gminks.edublogs.org<br />
  • 40. Questions?<br />

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