Seeing is Believing

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One way I'm helping people see that social media is not so scary. I use this plus a browser opened to relevant social media sites for their audiences.

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  • Here’s an example of how my blog communicates to many different places.
  • Seeing is Believing

    1. 1. 1EMC CONFIDENTIAL—INTERNAL USE ONLY Seeing Is Believing February 18, 2010
    2. 2. 2EMC CONFIDENTIAL—INTERNAL USE ONLY Social Media Best Practices 1. FIND 4. ENGAGE3. LISTEN 2. FOLLOW
    3. 3. 3EMC CONFIDENTIAL—INTERNAL USE ONLY Find Your Audience  What will you use Social Media for? – Solve a Problem? – Business Solution?  Who is your Audience? – Internal – External – Mixed  Where are they now? – Communities – Social Networking Sites – Microsharing Sites – Blogs – ???  Set up feeds on searches – Google – Twitter
    4. 4. 4EMC CONFIDENTIAL—INTERNAL USE ONLY Follow Your Target Audience  Follow on Twitter – Follow lists they are on  Join the communities they are in  Subscribe to their blogs  Friend on Facebook  Set up RSS feeds – Communities – Blogs – Twitter
    5. 5. 5EMC CONFIDENTIAL—INTERNAL USE ONLY Listen  Once you have found the audience –  What are they saying? – Good Stuff? – Bad Stuff?  Should we connect with them?  Can what we hear that can help us – Learn – Improve Process – Tailor messages/programs to the audience TIP: Its OK to Listen for a while
    6. 6. 6EMC CONFIDENTIAL—INTERNAL USE ONLY Engage  Step 1: Find common ground – May not feel “business-like” – Can look goofy – Talk about what your audience is interested in  Step 2: Connect to accomplish business goals – Tailor messages to audience members – Create networks
    7. 7. 7EMC CONFIDENTIAL—INTERNAL USE ONLY Its like a party Table 2 Food Beverages Table 4 Table 1 Table 6 Table 8 Table 7 Dance Floor DJ Table 3
    8. 8. 8EMC CONFIDENTIAL—INTERNAL USE ONLY Portal Integration What goes on the portal?  Formal, vetted info  The official “WHAT” about the program What goes on the community?  Informal discussions, grounded by the formal portal  Places for our audiences to ask us “WHY”
    9. 9. 9EMC CONFIDENTIAL—INTERNAL USE ONLY How we do it in the Proven Community  Audience – Open or Private community?  Documents – official messaging  Discussion – get the people’s viewpoint  Tags – Required  Widgets – Only required for big initiatives  Announcements – Only required for big initiatives
    10. 10. 10EMC CONFIDENTIAL—INTERNAL USE ONLY We go to the people to alert them to community changes Where we reach every time:
    11. 11. 11EMC CONFIDENTIAL—INTERNAL USE ONLY Facebook  Why Facebook? – 400 Million Active Users  100 Million access via their phone – Average User has 130 friends – More than 70 translations available – More then 70% of users are outside of the US  125 fans currently – without advertising  Currently used to “push” messaging – need to start engaging
    12. 12. 12EMC CONFIDENTIAL—INTERNAL USE ONLY Twitter  Why Twitter? – 75 Million uses – Find connections – Quick messaging mechanism – Connects us to EMC CORP  2 Active Accounts
    13. 13. 13EMC CONFIDENTIAL—INTERNAL USE ONLY EMC.com ECN Proven Community Automatically gets tweeted and fed to RSS readers Links to community Links to portal Education Portal Feed to EMC.com Followers retweet and are retweeted.. Subscribers post comments, send link to other readers, reply via new blog posts…
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