Dealing With Naysayers

Dealing with naysayers
Gina Rosenthal
Dell Storage Social Media Evangelist

Hi I’m Gina
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Twitter:
@gminks
Blog:
http://gminks.edublogs.org
LinkedIn:
http://www.linkedin.com/in/gminks

Who are you?
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Interact during the conference
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How actively do you use social media at work
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Social media is technology used to engage three or more people.
Social learning is participating with others to make sense of new ideas
Marcia Connor, The New Social Learning

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Social media

Why do you want your organization to use social media?
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Reasons to use social media
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What if you shifted the conversation to social learning?
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Social learning is participating with others to make sense of new ideas

Org charts represent the way new ideas are supposedly communicated
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But in reality new ideas are shared in other ways
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Participation inequality shows how ideas spread in an organization
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Confidential
90% Lurkers
9% Occasional Participants
1% Highest contributor (influencer/expert)

Critical connectors/influencers filter information
Hubs
Connected to many people
Gatekeepers
Connectors between different parts of an organization/expertise
Pulse Takers
Covert influencers
The good: can use their Influence to accelerate progress
The bad: can use their Influence to impede progress
The good: share info quickly
The bad: can be bottlenecks and become overwhelmed with requests for information
The good: can quickly access expertise
The bad: can control access to resources or expertise

Social mediamake the influencers in value networks visible

How are the naysayers stopping you?
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Naysayer Roadblocks
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Convert naysayers using these easy steps
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Prework: know how to influence your execs
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Executives pay more attention when they hear the following things:
Initiatives that align to business goals
Outside research
Technical terms that tie to your industry
Business results that tie back to business goals
General Design Tips
Keep it short!
Grab their attention with the first 2 slides
Leave them with a simple call to action

Step 1 – Listen to the Naysayer feedback
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Step 2: Respond to fears with business justification
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Good social strategies always start with listening
Confidential
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What are your organizations quarterly objectives?
Yearly objectives?
Can social learning help meet the objectives?

You can’t control where people learn
Influencers create the lion’s share of content in social media
Blogs
Videos
Community discussions
Twitter
Identify influencers, create a “Learning GPS” to navigate to their content
Confidential
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You can’t control the conversation
Confidential
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Search “<your company> sucks”
http://search.twitter.com
http://alerts.google.com
Search internally too!

Many highly regulated industries use social media
Confidential
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Step 3 – Report what you find
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Confidential

It’s a marathon, not a race
Confidential
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Dealing With Naysayers

by Gina Minks on Apr 28, 2011

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Dealing With Naysayers — Presentation Transcript