Belair Services International

Overview Belair Services International LLC
2011/2012
Dr. Georges Merx Managing Director

Introduction
Belair Services International LLC is a boutique consultancy in Southern California
Management consulting and information technology and solutions in education, business, and marketing
Excellence through research, best practices, and best-of-class alliances
©2011 · Copyright Belair Services International LLC All rights reserved · Confidential content

Business strategy
Integrating the best processes and technologies on behalf of our clients
Focus on organizational development
Training/education, improved social practices, better use of technology
Attention to process best practices
Offering specific solutions, mix of services and applicable products/customizations
With alliance partners, where appropriate

Core business units ©2011 · Copyright Belair Services International LLC All rights reserved · Confidential content Corporate Management consulting services Technology development services Adult education Education marketing and lead generation various Internet-web properties Research and development

Alliances
MAAS Companies , Irvine, CA
Educational technology services
Red Dog Communications S.à.r.l. , Luxembourg, EU
Red Grove Learning Management System, with RapidIntake
Quality Specialists Inc.
Quality assurance and project implementation services
Dr. Tenckhoff UG , Hennef, Germany, EU
Age acceptance consulting and tools
ASD Aspire Software Development GmbH , Thun, Switzerland
Custom enterprise software development (China outsourcing)
India outsourcing options

Education project opportunities
Education information technology products and services
Online programs for established brick-and-mortar college or university
Best practices corporate education programs
International development, i.e. government-supported mobile education research

Project targets
Education-related systems suffer from poor integration and antiquated technology use
Counter-productive separation of administrative and learning management system
Application of business and technology best practices to improve the holistic integration of core education institution workflows
Focus on learning results

Project 1: Education information technology products and services ©2011 · Copyright Belair Services International LLC All rights reserved · Confidential content Process- and data integration services Mobility-enabled learning management system for online and hybrid delivery Learning design patterns Single view of entire education complex Integration Education administration Course delivery infrastructure and systems Process- and data integration services Learning process optimization Pedagogy curriculum development articulation preparation

Project 1 (continued) ©2011 · Copyright Belair Services International LLC All rights reserved · Confidential content Web portal access Mobile apps access Secure access –single sign-on – integrated directory Student profile management Student records management Course content management Class scheduling and management Institutional administration Resource management Learning management system Business process management system IT infrastructure including integrated data management

Project 1 (continued)
Stakeholder-driven goals
Pedagogic excellence
Business efficiency
Approach based on integration
Focus on process optimization
Single secure data model
Software as a service
Wrapping existing components
Developing modular custom modules

Project 1 (continued)
Recent experience (2007-2009)
Managing the design and development of an international course and membership management system for AO Foundation, Zürich/Davos, Switzerland
www.aofoundation.org
Continuing medical education for orthopedic surgeons
500+ courses/year in 50 countries
Online surgery reference – extensive surgery guidance tool
Requirements: central database; single point of access; distributed course scheduling and management; membership management; web portal-based
Planned as three-year $5.5 million project

Project 2: Online programs for established college or university
Strategic alliance with accredited brick-and-mortar institution
Benefits for them: fast-track to excellent online programs
Benefits for us: fast-track to accreditation, access to student population, institutional credibility
Our contribution: curriculum and process excellence in online setting
Help with Internet marketing

Project 3: Best practices corporate education programs
Applying pedagogic best practices to corporate education
Options:
On-location programs
Blended training (volume or high-end/executive)
Online training, certification, and standard academic courses
Moodle™ or RedGrove ™/RapidIntake™-based
www.RedGrove.com

Project 4: International R&D project
Government-supported mobile education research project
©2011 · Copyright Belair Services International LLC All rights reserved · Confidential content Thought leadership in LMS Belair Mobile Online Learning Institute (M.O.L.I.) University of San Diego Luxembourg University or equivalent Government funding contribution e.g. www.luxinnovation.lu/site/content/EN/1154/1157/

Non-education-related service offering
Workflow- and management -related services
Project management, process (re)engineering, information technology leveraging
Marketing services
Web presence and content development, Internet marketing
Brand development and promotion, collateral
Age acceptance consulting services
For larger corporations and organizations, based on the German Dr. Tenckhoff model and tools
Custom software and web development
Enterprise applications, IT implementations, comprehensive, interactive web portals
With offshore partners, as needed

Custom web and software development
Interactive, scalable web portals developed with dominant content management technology
©2011 · Copyright Belair Services International LLC All rights reserved · Confidential content Dr. Tenckhoff age acceptance consulting
Baby-boomer consulting for larger organization seeking to improve its under-standing and leveraging of workforce age distribution

Non-education projects
Diversified opportunities for technology-centric solutions in medium-size operations
Focus on productivity gains, higher profitability, improved quality
Brand and image development, Internet presence and marketing, promotion

Risks and concerns
Education trends and challenges
Focus on student performance, graduation rates, measurable results
Correct priorities
Marketing and sales
Prospects with critical needs
Project pipeline
Competition
Technologies
Make-vs.-buy
Platforms – SaaS vs. data center
Trends, mobile, interactivity
Ramp-up process
Funding

Next steps
Business-level definition, evaluation and prioritization of opportunities
Justification, time, resources, bandwidth
Potential customers, revenue potential, profitability, resource availability
Technical strategy development
Platform, architecture, middleware, components, custom development requirements, …
Validation with early adopters/supporters
Prototyping
Deployment of initial projects

Thank you! Questions? Comments?

Addendum: Profile Georges Merx PhD MSBA
Managing Director, Belair Services International LLC
President, Belair Online, Mobile Online Learning Institute
30-year experience in high-technology programs, projects, and companies
13 years as college/university educator
PhD in Education (CGU/SDSU) , MS in Business Administration/Information and Decision Systems (SDSU)
Specialties: software engineering best practices; business process optimization; marketing and communications
Published author (Prentice-Hall)

Belair Services International

by gmerx

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