Award-Winning MAYO Communications & MAYO PR
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Award-Winning MAYO Communications & MAYO PR

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Movie marketing, music publicity, entertainment publicity, blogging, new media, websites, community outreach, public affairs, social media, cause media, media relations, media training, media ...

Movie marketing, music publicity, entertainment publicity, blogging, new media, websites, community outreach, public affairs, social media, cause media, media relations, media training, media placement, branding, corporate communications and crisis communications.

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  • Harvey
  • Harvey- or George (likely no time to talk about these unless we are asked then George can briefly explain the campaigns and awards.
  • Harvey- This summarizes our case studies. This slide also serves as a intro to our strategy/tactics. Basically, we are called upon when the stakes are high and we deliver. For Knowaste, the stakes are high. Without a successful Santa Clarita pilot program, it will be difficult to implement a successful statewide public affairs program.
  • HARVEY Research: need for research for both the pilot program and the public affairs campaign….focus groups Strategy: From the research, we can develop a solid strategy Tactics: This will determine the tactics to be used Based upon our experience, we have many tools and tactics that we have used to bring success to PR/PA campaigns.
  • DAVID
  • George
  • George
  • George
  • George
  • HARVEY
  • george
  • McQuade
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Award-Winning MAYO Communications & MAYO PR Presentation Transcript

  • 1. Award-Winning PR “ We don’t guarantee media, we just get it!” www.MayoPR.com LaEntertainmentPublicity.com MayoPRSwitzerland.com Los Angeles – San Diego – New York - Bern Switzerland
  • 2.
    • 100 percent Woman-owned, 100 percent Spanish Owned (WMBE) registered with Los Angeles County
    • Founded 1995
    • 2003-2005 “Best media placement-print,” said PRSA
    • Crisis communications, damage control, image rebuilding, community outreach, and proactive media relations “Best Corporate Communications” PRSA and IABC
    • 12 independent contractors, offices in LA , NY & San Diego
    About MAYO Communications Los Angeles San Diego New York
  • 3. The Campaign Project Mgt
    • Aida Mayo
    • President
      • 10 years managing public relations and public affairs campaigns.
      • Strong multimedia, minority media relations and legal communications skills.
    • Dan Lai Senior Account Exec.
      • 10 years award-winning writing and high-tech PR.
      • Outstanding transportation, life sciences, and governmental affairs experience.
    • George S. Mc Quade III
    • Exec. Vice President
      • Former print/radio/TV newsman for 20 years.
      • Extensive PR, Gov. and corporate comm. experience (10 years)
  • 4. Thinking Outside The Box… This project takes a different kind of thinking …this is not just about moving a few trains. That is why when the stakes are high… … Clients turn to MAYO Communications.
  • 5. MAYO Communications has produced award-winning material for all of its clients, including:
    • OnTrac-Alameda Corridor East
    • World Trade Center Assn. LA/Long Beach
    • MTA-”Economic Warcast”
    • Stevie Wonder ‘STITCHES”
    • “ 10-day lockout at the Ports”
    • “ 60 Minutes A Eye On The Housing Authority”
    • Los Angeles County Economic Development Corporation
    • Wal-Mart “Superstores”
    • California Chamber of Commerce “CA Initiatives”
    • Counterterrorism Expert Elsa Lee – Advantage SCI
    • “ Business Beat News Tip Sheet™ “ LAEDC
    An Award Winning Creative Team…
  • 6. When the stakes are high, clients call upon The MAYO… There is no alternative to a successful campaign. The 10-day LA and Long Beach Ports Walkout Wal-Mart Superstores Impact  
  • 7. Overview 3 TACTICS 1 RESEARCH 2 STRATEGY
  • 8. Campaign Builder is MAYO Communication’s system that establishes two-way, custom-tailored communications between the client and the target audiences. Tactics: Theme Builder
  • 9. Tactics: DialogBuilder
    • Variable personalized letters can be generated at a moment’s notice to communicate with individuals based on their pre-programmed criteria to generate a call to action.
    • MAYO’s mail programs are designed to fit each client’s specific needs and are tailored to your target audience.
    • MAYO has written and produced scores of direct response letter packages, self-mailers, brochures, newsletters, and simple flyers.
  • 10.
    • Letter writing campaigns can even be generated to targeted opinion leaders or elected officials on individualized letterhead and with multiple paragraph swapping capabilities.
    • Dialog Builder can output targeted lists for grassroots, phone banks, sophisticated predictive dialers, patch-throughs and email lists at a moment’s notice.
    Tactics: Dialog Builder
  • 11. For our clients, potential target audiences include: … Dialog Builder can identify them and build a communications bridge.
    • Congress, California, Los Angeles County:
      • Lawmakers in the Dist.
      • Transportation leaders
      • Caltrans
      • Governor’s Office
      • Cities impacted by ACTA
      • Los Angeles Port
      • Long Beach Port
      • IEE and regional chps
      • Calif. Realtors Assn.
    • Statewide Government Affairs:
      • Leg. & Reg. Monitoring
      • High propensity voters within targeted legislative districts
      • Environmental organizations
      • Business and Industry trade associations
      • Manufacturing organizations
      • Lobbying of Federal & Reg.
      • Relationship Building with key officials
    Tactics: Dialog Builder
  • 12. Tactics: Proactive Media Relations
    • Rebranding Your Business or Organization:
      • Message Development/Slogan
      • Press Kit:
        • Review and help create media press kits for key media outlets in region and throughout the state, nationally or globally.
      • Media Relations:
        • Developing stories: Focus on how your organization helps in quality of life issues such as traffic congestion relief, housingenvironmental benefits, job creation and project technology.
        • Media Tours: Give media outlets an opportunity to learn first-hand how the technology and the system works.
      • Survey Media
        • Survey the media their knowledge on your industry
        • Track information of program participants using Dialog Builder
  • 13.
    • Launch:
      • “ Ride-Along-Day”
        • Media Event: Create a high-impact media event to secure coverage of your company’s new facilities.
        • Corporate Partners: Develop partnerships with sponsor or supporters like MTA, BNSF, Union Pacific and METROLINK
      • Save-the- date card
        • Announce the promotion congressional & state tours.
      • “ Education” Kit
        • Inspire local schools to have poster contests and tours.
    Tactics: Pilot Program
  • 14.
    • Post-Launch:
      • Monthly Newsletter
        • Create and distribute a monthly newsletter with stories about the success of the ACTA programs, recent headlines and testimonials.
      • Media Hotline
        • Manage the Media Hotline – a local telephone number to be used for promoting media events and ongoing programs
      • Industry Experts
        • Register industry experts online with media
        • Check print/trades editorial calendars and radio/TV talk shows
      • Awards
        • Submit your work for industry awards, local, state and national.
        • Announce awards and ceremonies
    Tactics: Pilot Program
  • 15.
    • Promoting the Success:
      • Statewide Media Relations:
          • Program Status Reports: Bi-monthly news releases on the success of client’s Program.
          • Media Targets: Major newspapers and broadcast outlets, Journal of Commerce, WSJ, LA/NY Times USA Today, Variety, LABJ and thousands of industry trades .
          • Targeted Districts: Publications in the Legislative districts of targeted State Senators and Assemblymembers.
      • Sacramento Briefing
          • Brief State Legislators on the success of client program.
          • Attract media coverage to client’s success
    Tactics: Pilot Program
  • 16. Tactics: Media Relations Campaign
    • ID of Targets:
      • State Industry Committees
      • State Assembly Committee on Industry
      • Governor Arnold Schwarzenegger
      • California Commissions
      • Local Legislators: Congressmen who are your advocates
      • Supporting Industry Associations
      • Business Partners
      • Potential Customers and Clients
  • 17. Tactics: Gov. Relations Campaign
    • Grassroots Approach:
      • Response Device:
        • Write letters to elected officials
        • Write letters-to-the-editor
        • Meet with elected officials
        • Use Dialog Builder to create a dialogue with supporters.
        • Newsletters/Updates
        • Personalized letters
  • 18. Tactics: Media Campaign
    • Grassroots Approach:
      • Targets: Environmental Organizations, Business and Trade Assns., Federal Administration, the California Commission overseeing client industry and business partners.
      • Brochure: Review and produce a new one pager with environmental benefits and the client technology.
      • Development of a Coalition:
        • Distribute brochure with an endorsement form
        • Solicit support via telephone and facsimile
        • Setup up editorial board meetings or adversorials
        • Media support
        • Solicit community and nonprofit organizations
  • 19. Tactics: Government Relations Campaign
    • Grassroots Approach:
      • Mobilize the Coalition:
        • Write letters to key elected officials
        • Participate in meetings with select lawmakers
        • Author opinion-editorials for newspapers
        • Include information about client’s milestones in organization’s newsletter
        • Disseminate action alerts to membership
        • Participate in earned media activities
      • Coalition Newsletter: Write and distribute a Coalition Newsletter aimed at current members, targeted associations and elected officials.
  • 20. Tactics: Media Relations Campaign
    • Media Relations:
      • Editorial Board Meetings: Schedule meetings with client representatives and editors at key publications.
      • Opinion-Editorials: Work with Coalition members to place op-eds in key publications across the state.
      • Letters-to-the-Editor: Work with membership in the writing and placement of letters-to-the-editor in key publications.
  • 21. Tactics: Media Relations via Internet
    • Web Site Media Marketing:
      • Provide content and support to the client website with updated information, list of supporters, sample letters to elected officials and letters-to-the-editor, action alerts, media information and contact information.
    • Images and news Stories of Client events: Business Beat News Tip Sheet ™ to the media of
    • districts of key Senators and Assemblymembers
      • Targeted to the districts of key Senators and Assemblymembers
      • Aimed at influencing members of the State Legislature.
      • Timed to key events: committee vote, public hearing, floor debate, etc.
  • 22. Overview SUCCESS 3 TACTICS 1 RESEARCH 2 STRATEGY
  • 23. MAYO Communications Team This is not just about moving trains… The MAYO Team: A firm that specializes in complex issues… A firm that brings PR and political smarts together. MAYO Communications: A firm with a proven track record of Media success.
  • 24. The MAYO Team Group MAYO Communications prides itself in offering clients 24/7 accessibility to their account George Mc Quade: Work: 818.340.5300 Cell: 818.618.9229 Aida Mayo, President: Work: 818.340.5300 Cell: 818.618.9226
  • 25. Award-Winning Public Relations “ We don’t guarantee media, we just get it!” www.MayoPR.com Los Angeles – San Diego - New York