• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social media models
 

Social media models

on

  • 1,504 views

How do decide which social media tools are best for your Technical Communications.

How do decide which social media tools are best for your Technical Communications.

Full notes available: http://www.onemanwrites.co.uk/2010/09/30/tcuk10-social-media-models/

Statistics

Views

Total Views
1,504
Views on SlideShare
1,500
Embed Views
4

Actions

Likes
1
Downloads
11
Comments
0

1 Embed 4

http://keepstream.com 4

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social media models Social media models Presentation Transcript

    • Social Media Models
      Which one is right for you?
    • My name is Gordon McLean, and…
    • Blog: onemanwrites.co.uk
      Twitter: @onemanwrites
    • Community-based Social
      Customer Relationship Management
    • “The typical ‘best practices’ that most technical writers still adhere to are completely out of touch with the sheer speed at which 20-somethings expect to be able to absorb information.”
      http://greyfiti.com/2010/a-new-minimalist-principle-that-john-m-carroll-didnt-think-of-increase-acquisition-speed/
    • Publish & RespondPublish & CollaborateCollaborate & ShareBroadcast
    • Publish Respond
    • Quick feedback loop
      Direct access to audience
      Easy fit to publishing model
    • Initial overhead of converting output
      Being part of the conversations
      (these drop over time as you better focus your content)
    • Publish & Collaborate
    • User-generated content
      Spreads the reach
      Real life usage
    • Non-validated information
      Who ‘owns’ the information?
    • Collate & Share
    • Simple to set up
      Spreads the reach
    • Non-validated information
      No control over linked content
    • Broadcast
    • Simple to set up
      Easily distributed by others
    • Challenging to write
      Can be seen as noise
    • MASHUP
    • Twitter Meetup@ the bar @ 6pm