Social media models

Social Media Models
Which one is right for you?

My name is Gordon McLean, and…

Blog: onemanwrites.co.uk
Twitter: @onemanwrites

Community-based Social
Customer Relationship Management

“The typical ‘best practices’ that most technical writers still adhere to are completely out of touch with the sheer speed at which 20-somethings expect to be able to absorb information.”
http://greyfiti.com/2010/a-new-minimalist-principle-that-john-m-carroll-didnt-think-of-increase-acquisition-speed/

Publish & RespondPublish & CollaborateCollaborate & ShareBroadcast

Publish Respond

Quick feedback loop
Direct access to audience
Easy fit to publishing model

Initial overhead of converting output
Being part of the conversations
(these drop over time as you better focus your content)

Publish & Collaborate

User-generated content
Spreads the reach
Real life usage

Non-validated information
Who ‘owns’ the information?

Collate & Share

Simple to set up
Spreads the reach

Non-validated information
No control over linked content

Broadcast

Simple to set up
Easily distributed by others

Challenging to write
Can be seen as noise

MASHUP

Twitter Meetup@ the bar @ 6pm

Social media models

by Gordon McLean on Sep 24, 2010

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Social media models — Presentation Transcript