0
M ob i le      g Li veLon
1.1 billion  smartphone1.1 billion smartphone users          users
In 2012, 24% of all onlineshopping on "black Friday" in theUS was done via mobiles (up from       6% two years ago
20% ofPresidentialfundraisingcame from   Mobile donations
A third of US adults now own a tablet or e-reader      (up from 2% less than three years ago
Do you have a Mobile Strategy?
BRAVE NEW  WORLD
"People using a smart device dont think ofthemselves as computer users, thereforeyou cant use the same conventions youduse...
Drop-.down menus and elaborate help screens justdont work on a smart device –its more like working an ATM machineat the bank
Why Pick Mobile?●   Build membership loyalty●   Reinforce the “brand”●   Increase your visibility●   Increase your accessi...
Mobile Apps: Function offlineMobile Web Sites: Don’t Mobile Apps: Function offlineMobile Apps: Sites:le Push Mobile Web En...
FEATURES              Some Features Push Notifications of content Notifications of special events, launches,meetings, webi...
Mobile 101●   A mobile application can    be built for all platforms:    Iphone, Ipad, Android    phones and tablets,    W...
Decisions:Outsource, Do it Yourself, Get        Volunteers
Contracting Out       .
.●    Expertise to        ●                            High Cost to    create a                produce    Professional    ...
.●    Learn new skill   ●                          Learning curve●    Low direct            Technology    cost            ...
Doing it yourself●   Register as a developer with Apple, Google    Play, Microsoft and Blackberry.●   Cost varies per year...
.●    Expert help          ●                             Working with●    Experience               other peoples●    No le...
To Learn More●   Mobile Trends    http://www.itbusinessedge.com/slideshows/sho    w.aspx?c=87261●   Apple Developer    htt...
The Internet is Dead,  Long Live Mobile
The Internet is Dead,  Long Live Mobile
The Internet is Dead,  Long Live Mobile
The Internet is Dead,  Long Live Mobile
The Internet is Dead,  Long Live Mobile
The Internet is Dead,  Long Live Mobile
The Internet is Dead,  Long Live Mobile
The Internet is Dead,  Long Live Mobile
The Internet is Dead,  Long Live Mobile
The Internet is Dead,  Long Live Mobile
The Internet is Dead,  Long Live Mobile
The Internet is Dead,  Long Live Mobile
The Internet is Dead,  Long Live Mobile
The Internet is Dead,  Long Live Mobile
The Internet is Dead,  Long Live Mobile
The Internet is Dead,  Long Live Mobile
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The Internet is Dead, Long Live Mobile

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A mashup slideshow integrating mobile trends and the rise of the importance of Mobile Apps.

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Transcript of "The Internet is Dead, Long Live Mobile"

  1. 1. M ob i le g Li veLon
  2. 2. 1.1 billion smartphone1.1 billion smartphone users users
  3. 3. In 2012, 24% of all onlineshopping on "black Friday" in theUS was done via mobiles (up from 6% two years ago
  4. 4. 20% ofPresidentialfundraisingcame from Mobile donations
  5. 5. A third of US adults now own a tablet or e-reader (up from 2% less than three years ago
  6. 6. Do you have a Mobile Strategy?
  7. 7. BRAVE NEW WORLD
  8. 8. "People using a smart device dont think ofthemselves as computer users, thereforeyou cant use the same conventions youduse in developing desktop software.
  9. 9. Drop-.down menus and elaborate help screens justdont work on a smart device –its more like working an ATM machineat the bank
  10. 10. Why Pick Mobile?● Build membership loyalty● Reinforce the “brand”● Increase your visibility● Increase your accessibility● Increase exposure across mobile devices● Connect you with on-the-go consumers● Generate repeat business● Enhance your social networking strategies
  11. 11. Mobile Apps: Function offlineMobile Web Sites: Don’t Mobile Apps: Function offlineMobile Apps: Sites:le Push Mobile Web Enab Don’tNotifications for Direct Contact Mobile Apps: Enable Pushwith Customers Direct Notifications forMobile Web Sites: Don’t Contact with Customers Mobile Web Sites: Don’tMobile Apps: Always visible onyour phone’s home screen Mobile Apps: Always visibleMobile Web Sites:homealways on your phone’s Not screenvisible Web Sites: Not always Mobile visibleMobile Apps: Appear in theApps Stores Appear in the Mobile Apps: Apps StoresMobile Web Sites: Don’t Mobile Web Sites: Don’tMobile Apps: Allow full access Mobile Apps: Allow full hones hardware
  12. 12. FEATURES Some Features Push Notifications of content Notifications of special events, launches,meetings, webinars etc One-touch access to your contact information Geo location features Fast, seamless appointment scheduling Automatic recording of your next event etc Automatic reminders Embedded QR Code Scanner Free one-on-one Chat
  13. 13. Mobile 101● A mobile application can be built for all platforms: Iphone, Ipad, Android phones and tablets, Windows Tablet● Native mobile applications are different than your website● Information delivery is more just in time approach
  14. 14. Decisions:Outsource, Do it Yourself, Get Volunteers
  15. 15. Contracting Out .
  16. 16. .● Expertise to ● High Cost to create a produce Professional ● May need to app charge● Higher volume endusers to of downloads cover costs
  17. 17. .● Learn new skill ● Learning curve● Low direct Technology cost investment in cross platform● More control ● Lack of human resources ●
  18. 18. Doing it yourself● Register as a developer with Apple, Google Play, Microsoft and Blackberry.● Cost varies per year from $25 to $99 per year● Iphone and Ipad apps require a Apple computer with 10.7 Lion OS to upload binary files● Can use user friendly app creation sites ie. Http://www.ibuildapp.com Etc Free with advertising or $99 per year
  19. 19. .● Expert help ● Working with● Experience other peoples● No learning schedules curve ● Difficult to● Registration manage people with developer sites
  20. 20. To Learn More● Mobile Trends http://www.itbusinessedge.com/slideshows/sho w.aspx?c=87261● Apple Developer https://developer.apple.com/programs/ios/● Google Android Developer http://developer.android.com/index.html● Death of the Internet http://www.guardian.co.uk/technology/2012/dec/ 09/smartphones-boom-bad-for-internet
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