Telling My Story:  Social Media and Union Politics
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Telling My Story: Social Media and Union Politics

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Union politics and Social Media: ...

Union politics and Social Media:
Presentation detailing the social media tools and techniques to build candidate awareness for the presidency of one of Canada's largest union of 22,000 members
The tools including video, Slideshare.net, Soundslides, Youtube, Blip.tv, Animoto Local online newspaper, Wordpress and more

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Telling My Story:  Social Media and Union Politics Telling My Story: Social Media and Union Politics Presentation Transcript

  • Podcamp Toronto 2010 Telling My Story: Social Media and Union Politics Glenn McKnight Global Catalysts Consulting Services
  • Overview
    • Backgound
    • Campaign Strategy
    • Campaign Tools
    • Election Results
    • What worked
    • What didn't work
    • Recommendations
  • Background
    • Union politics and Social Media:
    • Presentation detailing the social media tools and techniques to build candidate awareness for the presidency of one of Canada's largest union of 22,000 members
    • The tools including video, Slideshare.net, Soundslides, Youtube, Blip.tv, Animoto Local online newspaper, Wordpress and more
  • Campaign Strategy
    • Set the stage as a local long standing community member
    • Long history as an auto worker
    • Establish credibility as a legitimate union member
  • Campaign Tools
  •  
  • Identify the issues
    • Leadership
    • Currency
    • Relevancy
    • Economy
    • Politics
    • More
  •  
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  • Approach
  • Approach
    • Reach out and touch the viewer
    • Short
    • Comedic
    • Edgy
    • Grasp attention
    • Encourage smart phone viral distribution
  • Tools
      Animoto, 18 short videos
      • 30 sec free or unlimited video productions
      • Embed into blog, Facebook and Youtube
    • Wordpress Site
    • Slideshare, 5 slideshows
      • Slideshows Powerpoint and Open Office
      • Embed into blog, Facebook and Youtube
    • Youtube and Blip- 18
      • Short videos
      • Embed into blog, Facebook
  • Impact
  • Show me the money
      Google Search ( During election)
      • Highest ranking for Al Clarke, opponent, CAW, CAW Local 222
    • Slideshare.net
      • Five presentations
      • 450 views
      • Audience size
    • Blog http://www.222talk.ca
        • Google Analytics N/A
    • Youtube and Blip
      • Total over 1,900 hits
  • YouTube Stats
    • Viewership
  • Elections Results
  • Election Results
      Membership of 22,000 workers and retirees working at 22 locations at Oshawa General Motors plant and feeder plants
    • Analysis
      • Chris Buckley 70%- 3,532
      • Al Clarke 30%- 1,143
      • Less than 21% voter turnout
      • 9 out of 10 voters were retirees
  •  
  • What Worked
  • What Worked
    • Integration of the key messages through all the conventional media outlets including local newspaper ads and interviews, radio ads and flyers linking to the social media platforms
    • Setting the foundation for next election
    • Rapid deployment of content to various platforms over a 21 day period. Idea to implementation
  • What Didn't Work
  •  
  • Talent Pool
    • Campaign started too late
    • Lack of campaign focus and message
    • No integrated approach
    • No dedicated volunteer base
  • Not enough help
    • Lack of talent pool to disseminate information to thought leaders and influencers
    • No campaign volunteers to help build community for on Twitter, Facebook of Youtube channel
  • Not enough time
      Entire campaign lacked a definite brand
    • Too late in setting up YouTube channel
    • Slow turnaround time on content
  • Tools and Links
  • Technical Tools
    • Sound Editing- Audacity
    • Video capture-Camtasia Studio 5
    • Photo editing- Adobe Photoshop CS4
    • Video editing-Adobe Premier
    • Storytelling- Soundslides
    • Sound bytes-Archives.org
    • Website- Wordpress
    • Slideshows- Open Office Impress
  • Links
      Animoto
        • http://animoto.com/play/ky1QpLR11z8bGuLuKBBBfg
    • Slideshare
        • http://www.slideshare.net/logdon
    • Blog
        • http://www.222talk.ca
    • Youtube
        • http://www.youtube.com/watch?v=Y44w7vQtaQk
    • BlipTV
        • http://blip.tv/file/3065984
  • Images
    • Failure
      • http://www.uuuguild.com/ubelong2matt/randompictures/
    • Clock
      • http://www.ecolea.de/index.php?eID=tx_cms_showpic&file=uploads%2Fpics%2Flatestarter.jpg&width=500m&height=500&bodyTag=%3Cbody%20bgColor%3D%22%23ffffff%22%3E&wrap=%3Ca%20href%3D%22javascript%3Aclose%28%29%3B%22%3E%20%7C%20%3C%2Fa%3E&md5=96a078b9c182b6ee5a22a423c6105af7
    • Code for food
      • http://students.ed.uiuc.edu/dmelone2/EPSY590NET/code_for_food.jpg
    • Thats All Folks
      • http://www.pianopig.net/images/taf.jpg
  • Thank you
    • Copies of Slideshow at
    • www.slideshare.net
    • Glenn McKnight
    • Twitter gmcknight
    • SKYPE gmcknight
    • Http://www.globalcatalysts.com