Telling My Story: Social Media and Union Politics

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Union politics and Social Media:
Presentation detailing the social media tools and techniques to build candidate awareness for the presidency of one of Canada's largest union of 22,000 members
The tools including video, Slideshare.net, Soundslides, Youtube, Blip.tv, Animoto Local online newspaper, Wordpress and more

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Telling My Story: Social Media and Union Politics

  1. 1. Podcamp Toronto 2010 Telling My Story: Social Media and Union Politics Glenn McKnight Global Catalysts Consulting Services
  2. 2. Overview <ul><li>Backgound
  3. 3. Campaign Strategy
  4. 4. Campaign Tools
  5. 5. Election Results
  6. 6. What worked
  7. 7. What didn't work
  8. 8. Recommendations </li></ul>
  9. 9. Background <ul><li>Union politics and Social Media:
  10. 10. Presentation detailing the social media tools and techniques to build candidate awareness for the presidency of one of Canada's largest union of 22,000 members
  11. 11. The tools including video, Slideshare.net, Soundslides, Youtube, Blip.tv, Animoto Local online newspaper, Wordpress and more </li></ul>
  12. 12. Campaign Strategy <ul><li>Set the stage as a local long standing community member
  13. 13. Long history as an auto worker
  14. 14. Establish credibility as a legitimate union member </li></ul>
  15. 15. Campaign Tools
  16. 17. Identify the issues <ul><li>Leadership
  17. 18. Currency
  18. 19. Relevancy
  19. 20. Economy
  20. 21. Politics
  21. 22. More </li></ul>
  22. 30. Approach
  23. 31. Approach <ul><li>Reach out and touch the viewer
  24. 32. Short
  25. 33. Comedic
  26. 34. Edgy
  27. 35. Grasp attention
  28. 36. Encourage smart phone viral distribution </li></ul>
  29. 37. Tools <ul>Animoto, 18 short videos <ul><li>30 sec free or unlimited video productions
  30. 38. Embed into blog, Facebook and Youtube </li></ul><li>Wordpress Site
  31. 39. Slideshare, 5 slideshows </li><ul><li>Slideshows Powerpoint and Open Office
  32. 40. Embed into blog, Facebook and Youtube </li></ul><li>Youtube and Blip- 18 </li><ul><li>Short videos
  33. 41. Embed into blog, Facebook </li></ul></ul>
  34. 42. Impact
  35. 43. Show me the money <ul>Google Search ( During election) <ul><li>Highest ranking for Al Clarke, opponent, CAW, CAW Local 222 </li></ul><li>Slideshare.net </li><ul><li>Five presentations
  36. 44. 450 views
  37. 45. Audience size </li></ul><li>Blog http://www.222talk.ca </li><ul><ul><li>Google Analytics N/A </li></ul></ul><li>Youtube and Blip </li><ul><li>Total over 1,900 hits </li></ul></ul>
  38. 46. YouTube Stats <ul><li>Viewership </li></ul>
  39. 47. Elections Results
  40. 48. Election Results <ul>Membership of 22,000 workers and retirees working at 22 locations at Oshawa General Motors plant and feeder plants <li>Analysis </li><ul><li>Chris Buckley 70%- 3,532
  41. 49. Al Clarke 30%- 1,143
  42. 50. Less than 21% voter turnout
  43. 51. 9 out of 10 voters were retirees </li></ul></ul>
  44. 53. What Worked
  45. 54. What Worked <ul><li>Integration of the key messages through all the conventional media outlets including local newspaper ads and interviews, radio ads and flyers linking to the social media platforms
  46. 55. Setting the foundation for next election
  47. 56. Rapid deployment of content to various platforms over a 21 day period. Idea to implementation </li></ul>
  48. 57. What Didn't Work
  49. 59. Talent Pool <ul><li>Campaign started too late
  50. 60. Lack of campaign focus and message
  51. 61. No integrated approach
  52. 62. No dedicated volunteer base </li></ul>
  53. 63. Not enough help <ul><li>Lack of talent pool to disseminate information to thought leaders and influencers
  54. 64. No campaign volunteers to help build community for on Twitter, Facebook of Youtube channel </li></ul>
  55. 65. Not enough time <ul>Entire campaign lacked a definite brand <li>Too late in setting up YouTube channel
  56. 66. Slow turnaround time on content </li></ul>
  57. 67. Tools and Links
  58. 68. Technical Tools <ul><li>Sound Editing- Audacity
  59. 69. Video capture-Camtasia Studio 5
  60. 70. Photo editing- Adobe Photoshop CS4
  61. 71. Video editing-Adobe Premier
  62. 72. Storytelling- Soundslides
  63. 73. Sound bytes-Archives.org
  64. 74. Website- Wordpress
  65. 75. Slideshows- Open Office Impress </li></ul>
  66. 76. Links <ul>Animoto <ul><ul><li>http://animoto.com/play/ky1QpLR11z8bGuLuKBBBfg </li></ul></ul><li>Slideshare </li><ul><ul><li>http://www.slideshare.net/logdon </li></ul></ul><li>Blog </li><ul><ul><li>http://www.222talk.ca </li></ul></ul><li>Youtube </li><ul><ul><li>http://www.youtube.com/watch?v=Y44w7vQtaQk </li></ul></ul><li>BlipTV </li><ul><ul><li>http://blip.tv/file/3065984 </li></ul></ul></ul>
  67. 77. Images <ul><li>Failure </li><ul><li>http://www.uuuguild.com/ubelong2matt/randompictures/ </li></ul><li>Clock </li><ul><li>http://www.ecolea.de/index.php?eID=tx_cms_showpic&file=uploads%2Fpics%2Flatestarter.jpg&width=500m&height=500&bodyTag=%3Cbody%20bgColor%3D%22%23ffffff%22%3E&wrap=%3Ca%20href%3D%22javascript%3Aclose%28%29%3B%22%3E%20%7C%20%3C%2Fa%3E&md5=96a078b9c182b6ee5a22a423c6105af7 </li></ul><li>Code for food </li><ul><li>http://students.ed.uiuc.edu/dmelone2/EPSY590NET/code_for_food.jpg </li></ul><li>Thats All Folks </li><ul><li>http://www.pianopig.net/images/taf.jpg </li></ul></ul>
  68. 78. Thank you <ul><li>Copies of Slideshow at
  69. 79. www.slideshare.net
  70. 80. Glenn McKnight
  71. 81. Twitter gmcknight
  72. 82. SKYPE gmcknight
  73. 83. Http://www.globalcatalysts.com </li></ul>

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