Your SlideShare is downloading. ×
Selecting a content management system
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Selecting a content management system

1,996
views

Published on

• Understanding the ideal project lifecycle of a successful CMS implementation …

• Understanding the ideal project lifecycle of a successful CMS implementation
• How to create truly exceptional, results-driven Web experiences
• Early considerations for building traffic through your website i.e. how to architect your website for maximum traffic, engagement and repeat visits and the feature sets you should look for in a CMS to make these happen
• Strategies for bridging social technologies into your CMS for maximum visibility, audience engagement and business benefit
• Current business and technology trends in Web Content Management
• The most common Web CMS pitfalls, and Best Practices for avoiding them.

Published in: Technology

1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
1,996
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
91
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Marketing-ish ones
  • Marketing-ish ones
  • Marketing-ish ones
  • Allude to big G
  • Project specific materials
  • Project specific materials
  • Think marketing conversion etc. to prompteverest conversationSplit into technical and usage scenarios
  • Hosted vs. non-hostedOpensource vs. commercial.net vs. otherStrong product road map / strong partner ecosystemComparable size sitesStrong corporate financials
  • Transcript

    • 1. non-linear creations inc.
      Choosing the Right Web Content Management Solution
    • 2. Agenda
      | Toronto | Calgary | Ottawa | Regina | New York
      2
    • 3. Agenda
      Very quick introductions
      CMS deployment life cycle
      Steps to selecting a CMS
      Key marketing criteria powering CMS selection
      Trends and best practices in CMS deployment
      Demonstration of Sitecore CMS
      Questions and Answers
      TORONTO | OTTAWA | NEW YORK | CALGARY | REGINA
      3
    • 4. Introductions
      | Toronto | Calgary | Ottawa | Regina | New York
      4
    • 5. Who We Are
      Randy Woods, EVP
      Co-founder of non-linear creations
      Lead the NLC Business Performance Group
      Glen McInnis, Practice Lead, ECM
      TORONTO | OTTAWA | NEW YORK | CALGARY | REGINA
      5
    • 6. Our executive summary
      Founded in 1995
      55+ full-time specialists
      Offices Toronto, Ottawa, Regina, Calgary, NYC with global client base
      Privately held, profitable & stable
      Capable of providing service in multiple languages (English, French, Spanish, Mandarin, Cantonese, Russian….)
      Our Goal: client success, full stop.
      Our Approach: leverage the potential of internet technologies to deliver business value
      Our Result: extensive list of reference-able clients in private and public sector
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      6
      Technology Partnerships
    • 7. NLC Solutions Groups
      TORONTO | OTTAWA | NEW YORK | CALGARY | REGINA
      7
      DIGITAL STRATEGY
      CUSTOMER & EMPLOYEE SOLTIONS
      TECHNOLOGY SERVICES
      DIGITAL MARKETING & ANALYTICS
      BUSINESS PERFORMANCE FRAMEWORK
      CONTENT MANAGEMENT
      EMAIL MARKETING
      ENTERPRISE SEARCH
      INFORMATION ARCHITECTURE & UX DESIGN
      SEARCH ENGINE MARKETING
      SOCIAL COMPUTING
      SOCIAL MEDIA MARKETING
      ANALYTICS AND CONVERSION OPTMIZATION
      CUSTOM APPLICATION DEVELOPMENT AND INTEGRATIONG
      MICROSITES & MULTIMEDIA
    • 8. A few of our clients
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      8
    • 9. Thought Leadership
      Nonlinear.ca/whitepaper
      Choosing a Web Content Management System
      Effective Visual Design Strategy for CMS
      Six Tips for Delivering Faceted Navigation within a CMS-Driven Website
      Best Practices for Building Your CMS Architecture
      SEO and CMS: Implementing Best Practices
      Planning for Success: Best Practices in CMS Governance
      Nonlinear.ca/blog
      Persuasion and Information Architecture: 5 tips
      Demystifying Dynamic Content Management
      SEO, CMS and the Gilbane Boston Show
      Drive Business Results from your CMS Deployment
      Content Management, Internet Marketing and the Law
      Can you really calculate the ROI of web content management?
      TORONTO | OTTAWA | NEW YORK | CALGARY | REGINA
      9
    • 10. Follow Us
      www.twitter.com/nonlinear_tweet
      www.twitter.com/RandyWoods
      www.twitter.com/GlenMcInnis
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      10
    • 11. CMS Deployment LifeCycle
      TORONTO | OTTAWA | NEW YORK | CALGARY | REGINA
      11
    • 12. CMS Deployment Lifecycle
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      12
    • 13. Set Objectives
      Define success in advance and map to metrics
      Examples:
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      13
    • 14. Set Objectives
      NLC Performance Framework: An approach to setting objectives
      Identify corporate priorities
      Broad stakeholder interviews
      Map online tactics to corporate objectives
      Define measurable outcomes
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      14
    • 15. Set Objectives
      www.nonlinear.ca/whitepaper
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      15
    • 16. Governance & Tech Planning
      Governance
      Authorship Model
      Translation
      Approvals
      Archiving
      Responsibilities for Outcomes
      Tech Planning
      Template Inventory
      Integration Plan
      Custom Functionality
      Content Migration Plan
      Infrastructure Plan
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      16
    • 17. Implementation & Integration
      Intranet
      Extranet
      Portal
      Records management
      CRM
      Digital Rights Management
      Knowledge Management
      Learning management system
      Business Intelligence
      Product catalogue
      Document management
      Custom database content
      Employee directory
      Collaboration system
      Survey engine
      Forums/chat
      HR job application forms
      External workflow or business process management system
      Back-office systems
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      17
    • 18. Training
      View CMS Deployment as an opportunity to drive business improvements
      Too often a CMS simply allows organizations to publish low quality, low value content more efficiently
      Consider an integrated training package that extends beyond just CMS end user instruction
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      18
    • 19. Training
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      19
    • 20. Content Migration
      Takes longer and costs more
      Automate if:
      Consistently structured
      Identical information architecture
      Manual if:
      New information architecture
      Substantially new content
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      20
    • 21. Quality Assurance
      Traditional QA approach is inappropriate
      Test cases should map to governance plan & technical plan
      Tests to be passed:
      John is supposed to be the only one who can edit this content - is he?
      Legal needs to review all content in this area – is this enforced?
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      21
    • 22. Common Steps I Left Out
      Information Architecture
      Graphic Design
      Content Creation
      Content Translation
      Search Engine Optimization
      Social Media Integration
      Go Live
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      22
    • 23. Selecting a CMS
      TORONTO | OTTAWA | NEW YORK | CALGARY | REGINA
      23
    • 24. A Model for CMS Selection
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      24
    • 25. Technical Environment
      Implementation Assistance Required
      Content Migration Assistance Required
      Training & Support Requirements
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      25
    • 26. Contractual hoops based on $$ thresholds?
      Can you procure both software and services simultaneously?
      What service model are you equipped to manage?
      Fixed cost
      Staged fixed cost
      Time and materials
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      26
    • 27. Drive scenarios from business objectives
      Ensure each actor is represented
      Define what is to happen, but not how
      Rank importance of each scenario
      Include integration points in scenarios
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      27
    • 28. Decide how you will evaluate potential integration partners
      Key criteria:
      Proven and sensible methodology for deployment
      Skill sets that map to your project requirement (IA, IT Infrastructure, Design, Training, etc.)
      Strong track record with the product
      Credible case studies detailing comparable deployments
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      28
    • 29. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      29
      Ektron
      CoreMedia
      Magnolia
      Opentext/Reddot
      Day Software
      Sitecore
      Oracle Stellent
      Clickability
      Alfesco
      Vignette
      Percussion
      OpenCMS
      SDL Tridion
      Crown Peak
      FatWire
      Typo3
      Dot Net Nuke
      Paper Thin
      Drupal
      Omni-Update
    • 30. Closing the Deal
      Score each vendor demo against scenarios
      Solicit pricing from at least two so that you have price power
      Check references for top vendor
      Consider proof of concepts if deeply complicated requirements
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      30
    • 31. Recap
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      31
    • 32. Project pitfalls and trends to watch
      Glen McInnis
      Practice Area Lead, Enterprise Content Management
    • 33. Agenda
      4 project pitfalls
      3 trends to watch and what they mean for web content management
      Sitecore Demo
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      33
    • 34. Project pitfalls you can avoid
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      34
    • 35. Project pitfalls
      Poor content author usability
      Implementation team lacks understanding of the chosen product
      Unmanageable (complex) workflows
      Not enough time to write or migrate content
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      35
    • 36. Content author usability
      Not everyone is the same, design templates to account for varied tasks and level of skill
      Templates should guide the authors and restrict obvious mistakes: prototype early
      Content samples or snippets should be readily available
      Train with scenarios and retrain periodically
      Search is a must for large repositories
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      36
    • 37. Implementation team does not know the product
      Have someone on your staff trained by the vendor
      If hiring, know a web developer is not a CMS developer
      Find an experienced partner to help you with the implementation
      When testing the solution be sure to include content author interface, workflows and performance
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      37
    • 38. Workflows
      A CMS is not a collaboration platform
      Workflows are meant to provide an approval chain not help you write good content
      Keep workflows as simple as possible
      Someone always needs to have the “panic” button in the case of emergency
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      38
    • 39. Allow time to migrate
      Most people can load 20 – 25 pages of content per day
      A 1,000 pages takes at least 40 person days
      Automated migration is an option to consider; you may make some implementation decisions to make it possible
      Start preparing content early, as soon as the IA and design is set you can begin
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      39
    • 40. Final thoughts
      A clear vision is needed; what is the expected gain from the project?
      Execution of the vision requires planning and ongoing executive sponsorship
      Break the project into smaller phases, you get some quick returns and make the whole more manageable
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      40
    • 41. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      41
      Trends
    • 42. Predictions
      By 201220% of companies will have no ownership of IT assets; moved to the cloud and virtualization >> INTEGRATION
      By 2013Mobile phones will replace PC’s as the most common device for Web access >> MOBILITY
      By 2015Online marketing will reach $250 billion >>QUICK RESPONSE BASED ON ACTIONABLE METRICS
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      42
    • 43. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      43
      Future proofing your WCMS
    • 44. Cloud, virtualization, social sites
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      44
      #1 Integrate
    • 45. Integrate: Products
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      45
    • 46. Integrate: People & process
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      46
    • 47. Integrate: The next big thing
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      47
      ?
    • 48. In a CMS this translates to:
      A vendor with clear direction for the product, both in the technical architecture and market needs
      A product with a complete set of API’s and an eye towards security
      A vendor with a successful partner channel
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      48
    • 49. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      49
      #2 Mobility
    • 50. Disjointed set of devices
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      50
    • 51. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      51
    • 52. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      52
    • 53. In a CMS this translates to:
      Repurpose content by separating the display mechanism from the content
      Detection of alternative devices
      Awareness of location (future)
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      53
    • 54. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
      54
      #3 Quick Response
    • 55. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      55
      Measure site
      effectiveness
    • 56. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      56
      Coming up short?
    • 57. Test alternatives
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      57
    • 58. Surprising where you end up
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      58
    • 59. A/B and MVT Testing
      Decide what it is you are monitoring and what trend requires further action.
      Test a few specific things.
      Take a risk. Make a bold change to a page or button title. Then tweak based on results.
      Remember that you are the best judge of what works.
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      59
    • 60. In a CMS this translates to:
      Integrated analytics
      A/B and multivariate testing
      Empowered content authors who do not require IT to use the above
      | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      60
    • 61. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 calgary 403.444.5964
      61
      Questions
    • 62. Back Up Slides
      TORONTO | OTTAWA | NEW YORK | CALGARY | REGINA
      62
    • 63. Thursday, February 11, 2010
      Monthly visits up 700%