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Fitness First Social Recruiting

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Masterclass prepared for #trulondon 16th February 2011

Masterclass prepared for #trulondon 16th February 2011

Published in Business , Career
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  • Autoplays the videoAs you can see it’s MOSTLY about helping peopleOther dimensions includeGlobal careersHelp you getInformal environment…including the ‘Hot Guys’
  • Autoplays the videoAs you can see it’s MOSTLY about helping peopleOther dimensions includeGlobal careersHelp you getInformal environment…including the ‘Hot Guys’
  • Each country site is BOTH a recruitment website AND an employee blogPositioned as a celebration of the incredible people that work together to help make a difference to peoples lives
  • We’re using social media for different purposesLinkedin – support office and PT alumni communityYou Tube – video content – 2nd largest search engine, branding vehicle and staging curated videosFacebook – existing employee engagement and using their ‘likes’ to distribute content to their networks – micro-referralTwitter – Not looking to engage on Twitter – targetting the job aggregatorsFitness Firsters is the social media hub – FF set the rules, set the ownership rights, set the moderation standards and distribute/use the material posted as they see fit

Transcript

  • 1. Attracting & Recruiting the Best
    Neil Tune - Fitness First
    Gavin McGlyne - Culturebank
    #trulondon masterclass
  • 2.
  • 3. Employer Value Proposition
  • 4. Employer Value Proposition
    Helping Members
    Helping Communities
    Global careers
    Help you get
    Informal environment
    Helping Members
    Helping Communities
    Global careers
    Help you get
    Informal environment
  • 5. New Recruitment Website
  • 6. New Recruitment Website
  • 7. Recruitment Website - Social Media Context
  • 8. Recruitment Website – Curation
    Helping Members
    Helping Communities
    Global Careers
    Help you get
    Roles
  • 9. Recruitment Video
  • 10. The new recruitment process
    Strategic HR initiative #6
    ‘Improve calibre of new hires’
  • 11. Strategic HR initiative #6
    ‘Improve calibre of new hires’
    The new Interview process
    Talent Coordinator sends these documents out once
    interviews have been confirmed. GM/HOD must complete a Talent
    Discovery and Interview Feedback document for every candidate.
  • 12. Attracting & Recruiting the Best
    Neil Tune - Fitness First
    Gavin McGlyne – Culturebank
    #trulondon masterclass