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Jessica Kellogg of Rumbletree presents "I Love It Here"
 

Jessica Kellogg of Rumbletree presents "I Love It Here"

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PechaKucha Night was devised in Tokyo in February 2003 as an event for young designers to meet, network, and show their work in public....

PechaKucha Night was devised in Tokyo in February 2003 as an event for young designers to meet, network, and show their work in public.
It has turned into a massive celebration, with events happening in hundreds of cities around the world, inspiring creatives worldwide. Drawing its name from the Japanese term for the sound of "chit chat", it rests on a presentation format that is based on a simple idea: 20 images x 20 seconds. It's a format that makes presentations concise, and keeps things moving at a rapid pace.

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  • Entice NH residents to stay & playTarget the nearby MA marketMake travel within NH new & excitingGive people a reason to take trips close to home, rather than just stay at homePromote the entire state
  • We created the New Hampshire Dream Vacation Photo Contest in 2009 as an in-state promotionNoticed many entrants from out of state, so has grown to be an instate and MA promotion in 2011Value: get people to stay & play, showcase the great vacation spots in New Hampshire, and people having fun!. The goal is to get you out there and show us your favorites. Another perk is the image gallery for Travel & Tourism used in different marketing collateral including the Visitors Guide, web site, and advertising 
  • Here’s how it works…Click away! Take photos or video around the state with an official “I love it here” sign and enter for a chance to win one of many prizes! From weekly gas cards to the grand prize New Hampshire Dream Vacation worth $2,500!
  • Enter to win online
  • Viral aspect of campaign
  • AdvertisingTelevision, RadioWeb Banner, Mobile AdsPublic RelationsLaunch releasesCelebrity releasesSocial Media MarketingFacebook & TwitterE-marketing3 Dedicated E-BlastsPrizesWeekly Irving Gas Card ($50)$2,500 & $1,000 Grand Prize$500 Popular Prizes (3)Interactive Contest WebsiteNH Celebrity PageNew Video ComponentSweepstakes Management
  • Celebrities are an important part of the contest! Anyone know who this is?...It’s Samantha Brow, famout television host of The Travel Channel and world traveler. Her favorite place is Portsmouth, because it is a year-round destination. It’s not just a place to shop and walk around – it is where people live. It’s a lifestyle you want to be a part of. Samantha is one of a number of national celebrities who take part in the NH Dream Vacation promotion each summer. Author Judy Picoult, Comedian Sarah Silverman and Tom Bergeron (DWTS).
  • 44,304 visits365,508 page views8.25 average page views per visit344 entrants, 759 photos24,000 votes43% of entrants live in NH28% live in MA (increased since 2009)170K earned media value through PR
  • Judging. Judges select $2500 grand prize based on this criteriaPopular vote for other prizes
  • Linda Adamczyk of Simsbury, Conn. won the contest for her photo of her husband and daughter enjoying the view of a sunset over Lake Todd in Bradford, N.H. with Mount Sunapee in the background.
  • 2010 Grand Prize WinnerLorinda W. Corgino, of Bristol, RI, won the 2010 contest for her photo of her husband, nine-year-old son and their black lab, Shadow, enjoying the view atop Bobcat Trail in Pittsburg, NH. Corgino's custom $2,500 Dream Vacation has included family time at the indoor waterpark at The Red Jacket Mountain View Resort in North Conway and skiing and snowmobiling at Attitash Mountain Resort. She plans to spend the remaining amount on a stay at The BALSAMS Grand Resort Hotel in Dixville for her son who can't wait to stay there.
  • 2009 Grand Prize WinnerKristin Bucaria, of Smithtown, NY, won the 2009 contest for her "LakeLover" entry. Bucaria has vacationed with her family every summer for a week on Lake Winnipesaukee since she was three months old. She won the prize of a custom-designed New Hampshire Dream Vacation worth $2,500 for her 2010 summer vacation back to Lake Winnipesaukee.
  • I just received this letter and photo in the mail from a complete stranger…  Along with bringing a smile to my face, it also brought some tears to my eyes!  What a great State we live and work in! All of you (especial Travel & Tourism) should be proud!  We should bringing to G&C and advertise it in our Visitor Guide! Read Letter
  • Place “I love it here!” signs at your registration desk & offer to visitors during check-in Include information about NHDV & your property on your website, blog, Facebook, Twitter and in your newsletterCreate special NHDV packages: offer discounts
& provide signs for pictures at your property

Jessica Kellogg of Rumbletree presents "I Love It Here" Jessica Kellogg of Rumbletree presents "I Love It Here" Presentation Transcript

  • Email MarketingPublic Relations NHDreamVacation.com Television