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Let’s build a smarter planet: Electronics

George Mattathil -
4/26/2011




Let’s Build a
Smarter Planet:
Electronics




                                            © 2010 IBM Corporation
Let’s build a smarter planet: Electronics


The reality of living in a globally integrated world is upon us.



 Economic interdependency and uncertainty.
 Information explosion and risk/opportunity growth.
 Importance of emerging markets for new consumers and talent.
 Increasingly complex supply chains.
 More demanding and empowered consumers in established and growth markets.
 Digital convergence blurring traditional industry boundaries.




The world is connected:
economically, socially and technically.


                                                                              © 2010 IBM Corporation
Let’s build a smarter planet: Electronics


Theneedfor progress is clear.



1.4                                         $40               6x
billion                                     billion

Number of isolated                          Total worldwide   Increase in global
consumer                                    sales lost to     water usage since
electronic devices                          supply chain      the 1900s, twice
in the world.                               inefficiencies.   the rate of human
                                                              population growth.




                                                                             © 2010 IBM Corporation
Let’s build a smarter planet: Electronics


The opportunityfor progress is clear.



450                                         93%                    27%
million                                     faster                 less water
                                            delivery               used
The number of                               A first-of-a-kind      Semiconductor
connected                                   supply chain           manufacturing
entertainment                               platform gives         processes can be
devices in the living                       performance            modified to improve
room by year 2012.                          information in real-   capacity by 30%
                                            time to cut lead       while reducing the
                                            times from 2.5 days    use of water,
                                            to 4.5 hours and       chemicals and
                                            reduce order errors    electricity.
                                            nine-fold.



                                                                                    © 2010 IBM Corporation
Let’s build a smarter planet: Electronics


For electronics companies, this means even greater
global challenges.


DIGITAL CONVERGENCE
The convergence of the Internet, communication and entertainment industries is creating new business
models and revenue opportunities for electronics companies to become more service oriented.

GLOBAL COMPETITION
In a global economy, intense competitive pressure is driving more efficient markets. To stay ahead,
businesses will need to build more agile models and be the first to create and seize new opportunities.

THE DEMANDING CONSUMER
Customer expectations have never been higher. By figuring out exactly what people want, companies
are tapping into hidden opportunities and rolling out innovative products and services.

GREATER BUSINESS AND IT INTEGRATION
Breakthrough applications like the cloud and Web 2.0 are empowering the business user, driving the
convergence of business and IT, and blurring the lines between companies and their customers.




                                                                                                © 2010 IBM Corporation
Let’s build a smarter planet: Electronics




                                            The proliferation of electronics has
                                            resulted in unprecedented
                                            connectivity across the globe—
                                            creating opportunities for new kinds
                                            of products and services.

                                            To capture these opportunities,
                                            electronics companies must develop
                                            increasingly flexible, visible and
                                            collaborative value chains while
                                            directly engaging users in the
                                            innovation process.




                                                                            © 2010 IBM Corporation
Let’s build a smarter planet: Electronics


As people become more reliant upon electronic devices in their daily
lives, and as organizations become increasingly interdependent,
electronics companies are working to…




       CREATE INNOVATIVE                                  BUILD DYNAMIC
   PRODUCTS AND SERVICES                    ELECTRONICS   VALUE CHAINS
        that are intuitive to the                         using new information
                       end user.                          and capabilities.




                                                                            © 2010 IBM Corporation
Let’s build a smarter planet: Electronics




                                                    +                    +                   =
                                 An opportunity for electronics companies
                                      to think and act in new ways.

                                            Create innovative           Build dynamic
                                            products and services       value chains using
                                            that are intuitive to the   new information
                                            end user.                   and capabilities.




                                                                                                 © 2010 IBM Corporation
Let’s build a smarter planet: Electronics


A smart electronics value chain is highly visible and collaborative,
capturing and openly sharing critical user information.


                                            Business
        Manufacturers                       partners


   Marketing
   and sales                                                    User


  Product
designers

                                                  Electronics
                                                  company
   Software
 developers


             Engineers
                                            Distributors



             Information



                                                                       © 2010 IBM Corporation
Let’s build a smarter planet: Electronics


This exchange drives the development and delivery of products and
services that connect the user to a spectrum of smarter systems.


                                                         Smarter
                                                         home


                                                                Smarter
                                                                telco



                                                                    Smarter
                                                                    office



                                                                Smarter
                                                                healthcare


                                                         Smarter
                                                         transportation


              Information
              Products and services

                                                          © 2010 IBM Corporation
Let’s build a smarter planet: Electronics


The continuous flow of information and products results in a set
ofever-evolving benefits passed on to the user.


                                                                          Built-in flexibility extends
                                                                          product lifecycles

                                                   Lower cost of                                               Faster development
                                              production leads to                                              means new products
                                            lower product prices                                               more often




                                                 Greater knowledge of                                    New forms of connectivity
                                                 the customer leads to                                   drive new kinds of
                                                more intuitive products                                  smart systems




                                                                                                                                     © 2010 IBM Corporation
Let’s build a smarter planet: Electronics


IBM’s solution strategy is aligned with the needs of the electronics
companies the world over.


              ELECTRONICS COMPANIES             IBM IS DELIVERING…
              ARE FOCUSED ON…

              Creating innovative products       Online collaboration and social networking tools
              and services that are intuitive    Product Innovation Management (PIM) services
              to the end user
                                                 Product Development Integration Framework (PDIF)
                                                 IBM Rational software platform for systems
                                                  development
                                                 Embedded software development and testing services
                                                 Service Delivery Platform (SDP), Media Hub and Cloud
                                                  technology to enable the smarter home

              Building dynamic value chains      Supply chain visibility tools
              using new information              Manufacturing Integration Framework (MIF)
              and capabilities
                                                 Business Process Outsourcing (BPO)
                                                 Business Analytics and Optimization (BAO)
                                                 Marketing and sales transformation services

                                                                                                © 2010 IBM Corporation
Let’s build a smarter planet: Electronics




                                            We’ve only just begun to
                                            uncover what is possible on
                                            a smarter planet.
                                            The world will continue to become smaller,
                                            flatter and smarter. We are moving into the
                                            age of the globally integrated and intelligent
                                            economy, society and planet.
                                            To thrive on a smarter planet, we need smarter
                                            electronics that support both economic growth and
                                            sustainability. There’s no better time to
                                            start building smarter electronics products and
                                            companies. And there’s no better time to invest in
                                            creating the kind of society we all desire.


                                            Let’s work together to drive real
                                            progress in our world.

                                                                                      © 2010 IBM Corporation
Let’s build a smarter planet: Electronics

Trademarks and notes


    IBM Corporation 2011

     IBM, the IBM logo and ibm.com are registered trademarks, and other company, product
      or service names may be trademarks or service marks of International Business
      Machines Corporation in the United States, other countries, or both. A current list of IBM
      trademarks is available on the Web at “Copyright and trademark information” at
      www.ibm.com/legal/copytrade.shtml
     Adobe, the Adobe logo, PostScript, the PostScript logo, Cell Broadband Engine, Intel,
      the Intel logo, Intel Inside, the Intel Inside logo, Intel Centrino, the Intel Centrino logo,
      Celeron, Intel Xeon, Intel SpeedStep, Itanium, IT Infrastructure Library, ITIL, Java and
      all Java-based trademarks, Linux, Microsoft, Windows, Windows NT, the Windows logo,
      and UNIX are trademarks or service marks of others as described under “Special
      attributions” at: http://www.ibm.com/legal/copytrade.shtml#section-special
     Other company, product and service names may be trademarks or service marks of
      others.
     References in this publication to IBM products or services do not imply that IBM intends
      to make them available in all countries in which IBM operates.

                                                                                         © 2010 IBM Corporation

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Smarter Planet: Electronics

  • 1. Let’s build a smarter planet: Electronics George Mattathil - 4/26/2011 Let’s Build a Smarter Planet: Electronics © 2010 IBM Corporation
  • 2. Let’s build a smarter planet: Electronics The reality of living in a globally integrated world is upon us.  Economic interdependency and uncertainty.  Information explosion and risk/opportunity growth.  Importance of emerging markets for new consumers and talent.  Increasingly complex supply chains.  More demanding and empowered consumers in established and growth markets.  Digital convergence blurring traditional industry boundaries. The world is connected: economically, socially and technically. © 2010 IBM Corporation
  • 3. Let’s build a smarter planet: Electronics Theneedfor progress is clear. 1.4 $40 6x billion billion Number of isolated Total worldwide Increase in global consumer sales lost to water usage since electronic devices supply chain the 1900s, twice in the world. inefficiencies. the rate of human population growth. © 2010 IBM Corporation
  • 4. Let’s build a smarter planet: Electronics The opportunityfor progress is clear. 450 93% 27% million faster less water delivery used The number of A first-of-a-kind Semiconductor connected supply chain manufacturing entertainment platform gives processes can be devices in the living performance modified to improve room by year 2012. information in real- capacity by 30% time to cut lead while reducing the times from 2.5 days use of water, to 4.5 hours and chemicals and reduce order errors electricity. nine-fold. © 2010 IBM Corporation
  • 5. Let’s build a smarter planet: Electronics For electronics companies, this means even greater global challenges. DIGITAL CONVERGENCE The convergence of the Internet, communication and entertainment industries is creating new business models and revenue opportunities for electronics companies to become more service oriented. GLOBAL COMPETITION In a global economy, intense competitive pressure is driving more efficient markets. To stay ahead, businesses will need to build more agile models and be the first to create and seize new opportunities. THE DEMANDING CONSUMER Customer expectations have never been higher. By figuring out exactly what people want, companies are tapping into hidden opportunities and rolling out innovative products and services. GREATER BUSINESS AND IT INTEGRATION Breakthrough applications like the cloud and Web 2.0 are empowering the business user, driving the convergence of business and IT, and blurring the lines between companies and their customers. © 2010 IBM Corporation
  • 6. Let’s build a smarter planet: Electronics The proliferation of electronics has resulted in unprecedented connectivity across the globe— creating opportunities for new kinds of products and services. To capture these opportunities, electronics companies must develop increasingly flexible, visible and collaborative value chains while directly engaging users in the innovation process. © 2010 IBM Corporation
  • 7. Let’s build a smarter planet: Electronics As people become more reliant upon electronic devices in their daily lives, and as organizations become increasingly interdependent, electronics companies are working to… CREATE INNOVATIVE BUILD DYNAMIC PRODUCTS AND SERVICES ELECTRONICS VALUE CHAINS that are intuitive to the using new information end user. and capabilities. © 2010 IBM Corporation
  • 8. Let’s build a smarter planet: Electronics + + = An opportunity for electronics companies to think and act in new ways. Create innovative Build dynamic products and services value chains using that are intuitive to the new information end user. and capabilities. © 2010 IBM Corporation
  • 9. Let’s build a smarter planet: Electronics A smart electronics value chain is highly visible and collaborative, capturing and openly sharing critical user information. Business Manufacturers partners Marketing and sales User Product designers Electronics company Software developers Engineers Distributors Information © 2010 IBM Corporation
  • 10. Let’s build a smarter planet: Electronics This exchange drives the development and delivery of products and services that connect the user to a spectrum of smarter systems. Smarter home Smarter telco Smarter office Smarter healthcare Smarter transportation Information Products and services © 2010 IBM Corporation
  • 11. Let’s build a smarter planet: Electronics The continuous flow of information and products results in a set ofever-evolving benefits passed on to the user. Built-in flexibility extends product lifecycles Lower cost of Faster development production leads to means new products lower product prices more often Greater knowledge of New forms of connectivity the customer leads to drive new kinds of more intuitive products smart systems © 2010 IBM Corporation
  • 12. Let’s build a smarter planet: Electronics IBM’s solution strategy is aligned with the needs of the electronics companies the world over. ELECTRONICS COMPANIES IBM IS DELIVERING… ARE FOCUSED ON… Creating innovative products  Online collaboration and social networking tools and services that are intuitive  Product Innovation Management (PIM) services to the end user  Product Development Integration Framework (PDIF)  IBM Rational software platform for systems development  Embedded software development and testing services  Service Delivery Platform (SDP), Media Hub and Cloud technology to enable the smarter home Building dynamic value chains  Supply chain visibility tools using new information  Manufacturing Integration Framework (MIF) and capabilities  Business Process Outsourcing (BPO)  Business Analytics and Optimization (BAO)  Marketing and sales transformation services © 2010 IBM Corporation
  • 13. Let’s build a smarter planet: Electronics We’ve only just begun to uncover what is possible on a smarter planet. The world will continue to become smaller, flatter and smarter. We are moving into the age of the globally integrated and intelligent economy, society and planet. To thrive on a smarter planet, we need smarter electronics that support both economic growth and sustainability. There’s no better time to start building smarter electronics products and companies. And there’s no better time to invest in creating the kind of society we all desire. Let’s work together to drive real progress in our world. © 2010 IBM Corporation
  • 14. Let’s build a smarter planet: Electronics Trademarks and notes IBM Corporation 2011  IBM, the IBM logo and ibm.com are registered trademarks, and other company, product or service names may be trademarks or service marks of International Business Machines Corporation in the United States, other countries, or both. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml  Adobe, the Adobe logo, PostScript, the PostScript logo, Cell Broadband Engine, Intel, the Intel logo, Intel Inside, the Intel Inside logo, Intel Centrino, the Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, IT Infrastructure Library, ITIL, Java and all Java-based trademarks, Linux, Microsoft, Windows, Windows NT, the Windows logo, and UNIX are trademarks or service marks of others as described under “Special attributions” at: http://www.ibm.com/legal/copytrade.shtml#section-special  Other company, product and service names may be trademarks or service marks of others.  References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. © 2010 IBM Corporation