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The truth about the Moments of Truth (preview)

by Geert Martens on Oct 21, 2010

1,426 views

What are "Moments of Truth"? What is customer experience? Why have most market leaders been investing in customer experience? This presentation (part of a larger one called "The truth about Moments of ...

What are "Moments of Truth"? What is customer experience? Why have most market leaders been investing in customer experience? This presentation (part of a larger one called "The truth about Moments of Truth") focuses on defining what Moments of Truth are for an organization from the customer's perspective and links Moments of Truth to Customer Experience Management.