Gary Marlowe Graphics Portfolio February 2010

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Gary Marlowe Graphics Portfolio February 2010

  1. 1. GRAPHICS PORTFOLIO ! gary marlowe IDEAS OUT OF THE ORDINARY FEBRUARY 2010
  2. 2. THE FOLLOWING EXAMPLES REPRESENT JUST A SMALL SELECTION OF MY GRAPHIC WORK. I HAVE A PARTICULAR PASSION FOR VISUALLY INTERESTING FONTS AND USING THEM CREATIVELY TO PRODUCE DESIGNS THAT STAND OUT. MUCH OF MY WORK COMBINES TEXT WITH PHOTOGRAPHIC IMAGERY AND I AM ESPECIALLY INTERESTED IN CREATING THE ILLUSION OF DEPTH. INTELLECTUAL PROPERTY NOTICE THE IMAGES CONTAINED IN THIS PRESENTATION WERE CREATED BY GARY MARLOWE AND, WHILST BEING AVAILABLE FOR VIEWING ON SLIDESHARE, THEY REMAIN THE INTELLECTUAL PROPERTY OF GARY MARLOWE. © GARY MARLOWE | 2010 gary marlowe
  3. 3. IDENTITIES
  4. 4. Subtle use of shadows and texture PANIS see beyond the numbers My own identity
  5. 5. Part of a bigger branding exercise. I also took the photo. PANIS see beyond the numbers Logo for domestic cleaning company
  6. 6. An idea in response to the much maligned London 2012 logo PANIS see beyond the numbers Pastiche logo designs for London 2012 Olympics
  7. 7. One of the final designs PANIS see beyond the numbers Pastiche logo design for London 2012 Olympics
  8. 8. Part of a bigger branding exercise. PANIS see beyond the numbers Logo for olive oil retailer
  9. 9. Aiming to do something modern, yet classical for a diamond company and avoid use of diamond imagery PANIS see beyond the numbers Proposed logo for Pluczenik Diamonds
  10. 10. Using a distinctive typeface and adding a strapline and colour PANIS Proposed logo for Pluczenik Diamonds see beyond the numbers
  11. 11. Exploring colour on colour and three-dimensional lettering !""#$ Logo for potential event in Antwerp, Belgium
  12. 12. Exploring shadow effect PANIS see beyond the numbers Proposed logo for Gekko
  13. 13. I hate Antwerp’s uninspired logo. This is an idea to make it relevant and distinctive. It connects to both diamonds and fashion. A Antwerp A CUT ABOVE Proposed new identity for city of Antwerp
  14. 14. Exploring opacity and simplicity PANIS see beyond the numbers Proposed logo for 140pedia
  15. 15. R R 250 1687-1759 ANNIVERSARY ✶2009✶  F F  B
  16. 16. Taking an existing logo and giving it a contemporary twist. Adding a strapline to make sense of the images. Existing logo 702451 PANIS HENDRICKX & CO 978361 680559 see beyond the numbers 290075 New logo
  17. 17. Adding a surprising twist! 702451 PANIS HENDRICKX & CO 932321 668009 see beyond the numbers 290075 Phone number revealed
  18. 18. more compelling new strapline copy Salary administration is popular with many of our clients who can no longer justify see beyond the numbers the cost of a full-time bookkeeping function, or simply don’t want the headache of hiring, training and retaining new logo their own accounting staff. memorable promotional imagery screen saver
  19. 19. Exploring branding opportunities and showing how they might look Mock up to show branding possibility
  20. 20. Modifying logo to meet changing client needs 702451 PHC 978361 680559 see beyond the numbers 290075 New logo (initials only)
  21. 21. Proposed rebranding identity have a great day out in Littlehampton Big fun by the sea
  22. 22. IMAGERY
  23. 23. Giving an impression of how something might look PANIS see beyond the numbers Photo mock-up to show van with livery
  24. 24. No, it’s not frozen peas! It’s an extreme close-up of a gecko. I took the photo. PANIS see beyond the numbers Business opportunity document cover
  25. 25. Sometimes it’s just about making a document look nice! PANIS see beyond the numbers Business opportunity document
  26. 26. Exploring creating fonts that look like glass tubes! PANIS see beyond the numbers
  27. 27. ...and then adding a dramatic background PANIS see beyond the numbers
  28. 28. ...and then taking the idea even further PANIS see beyond the numbers
  29. 29. Another example of creating a three-dimensional floating font ... and a stylish identity ANTWERPEN
  30. 30. Taking an existing image and giving it a dramatic new look The UK Launch of the 3rd Generation Toyota Prius Original image driving energy Laing Gale & Associates Business proposal cover design
  31. 31. Experimenting with text over a photograph As someone once said, ‘If everyone’s thinking the same, then someone isn’t thinking!’ In today’s tough times, the ability to think differently is going to be ever more important because being safe is increasingly going to be risky and just being good simply won’t be good enough. Only ideas out of the ordinary will cut through the clutter. So, when you next need help with words or ideas, call gary marloweon 07863 135 755 scripts, presentations, proposals, copy
  32. 32. An interesting idea where the images support the words that they are behind gary marlowe As someone once said, ‘If everyone’s thinking the same, then someone isn’t thinking!’ A full-time creative, with 25 years experience in business communications, I can bring invaluable fresh thinking to any project. Taking a slightly different approach, I’m able to twist the familiar. In today’s tough times, the ability to think differently is going to be ever more important because being safe is increasingly going to be risky and just being good simply won’t be good enough. Only ideas out of the ordinary will cut through the clutter. So, when you next need help with words or ideas, give me a call on 0044 (0) 7863 135 755
  33. 33. And this is how it ended up... As someone once said, ‘If everyone’s thinking the same, then someone isn’t thinking!’ In today’s tough times, the ability to think differently is going to be ever more important because being safe is increasingly going to be risky and just being good simply won’t be good enough. Only ideas out of the ordinary will cut through the clutter. So, when you next need help with words or ideas, call gary marlowe on 0044 (0) 7863 135 755 scripts, presentations, proposals and copy
  34. 34. Another text over photograph image 702451702451702451702 978361978361978361451 680559680559680559978 290075290075290075361 702451702451702451680 978361978361978361559 680559680559680559290 290075290075290075075 Is managing your payroll becoming a real headache?
  35. 35. Concept for a book cover based on a photograph I took and manipulated EAST BEACH CAFE SEASIDE LOVERS COOKBOOK SOPHIE MURRAY RECIPES FROM THE SOUTH COASTʼS MOST ICONIC SEASIDE RESTAURANT
  36. 36. it’s all about DNA FIFA COLLECTIONS Distributors Conference London - December 2009
  37. 37. More variations on text over photographs - this time based around modifying a colour photo Backdrop created for Jeff Jarvis author of What Would Google Do?
  38. 38. Poster for an art exhibition (featuring one of my images) Backdrop created for Jeff Jarvis author of What Would Google Do?
  39. 39. CARDS
  40. 40. Creating something using an existing image TAYLOR HAPPY BIRTHDAY 2008 13 LOTS OF LOVE FROM MUM, DAD, COOPER & WADE
  41. 41. PANIS see beyond the numbers
  42. 42. Party invite based around a photo I took PANIS see beyond the numbers
  43. 43. A birthday card designed around an image found on the internet cooper happy eleventh birthday love from mum, dad, taylor and wade
  44. 44. A birthday card designed around an image found on the internet
  45. 45. Happy 10th Birthday! from Mum, Dad, Taylor & Cooper
  46. 46. HAPPY NEW YEAR 2 2 ne 9 gary marlowe
  47. 47. TWITTER BACKGROUNDS
  48. 48. Jeff Jarvis Jeff Jarvis blogs about media at Buzzmachine.com, He is associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism. Jeff is also consulting editor of D a y l i f e , a n e w s s t a r t- u p , writes a new media column for The Guardian and consults for various media companies. He has recently published ‘What Would Google Do?’ which looks at how industries, companies and institutions should be re-imagining themselves in order to succeed in the internet-age. "Jarvis is an intelligent observer of technology and the media and has intellectual scruples.” background created by FINANCIAL TIMES You can reach Jeff at: jeff@buzzmachine.com
  49. 49. Welcome to 140pedia. We’re a brand new site from the folks at the Cheezburger Network: everything you need to know in 140 characters or less! Send your 140cle to us at: 140pedia@gmail.com
  50. 50. PANIS see beyond the numbers
  51. 51. BUSINESS PRESENTATIONS
  52. 52. PANIS see beyond the numbers Slide presentation for Reebok Europe
  53. 53. PANIS see beyond the numbers Slide presentation for a domestic cleaning company
  54. 54. PANIS see beyond the numbers Slide presentation for an olive oil company
  55. 55. PANIS see beyond the numbers Slide presentation for Commission for Racial Equality schools project
  56. 56. PANIS see beyond the numbers Slide presentation for Commission for Racial Equality schools project
  57. 57. BRASENOSE COLLEGE, OXFORD Initial ideas to mark the university’s quincentenary September 2006
  58. 58. MY PROPOSALS Although the College buildings are on three sites, we are focusing our thoughts on the historic buildings in the centre of Oxford. Over the years, things haven’t changed that much… 17th century Today
  59. 59. Bullying. Don’t let them get away with it. Retaliate with a phone call. If you want to beat the bullies call the Anti-Bullying Campaign on 0800 000 000.
  60. 60. PANIS see beyond the numbers Slide presentation for a bin manufacturer
  61. 61. PANIS see beyond the numbers Slide presentation for Gekko
  62. 62. PANIS see beyond the numbers Slide presentation for Kiran
  63. 63. Using a photo I took and modified in Aperture as the background image PANIS see beyond the numbers Slide presentation for Kiran
  64. 64. Another of my photos...diamonds aren’t easy to photograph! PANIS see beyond the numbers Slide presentation for Kiran
  65. 65. Hydrogen !" BMW !!"d# $%%" World Green Car of the Year# new X!"
  66. 66. The aim here was to give the impression of depth by adjusting the opacity
  67. 67. Again, the aim was to create the feeling of depth
  68. 68. Lots of work here to create this three-dimensional look PANIS see beyond the numbers Mailer design for Gekko Lifestyle
  69. 69. These are just a few of my photographs PANIS see beyond the numbers Mailer design for Gekko Lifestyle
  70. 70. Another approach to creating depth, this time through different font sizes and subtle colour changes PANIS see beyond the numbers Slide presentation for Toyota GB
  71. 71. Finding great images on the Internet and presenting them in an attractive way Similar rear end to previous model gary marlowe
  72. 72. Teaser line do you want more? Delegates receive teaser communication which poses a question, but does not explain what it is about.
  73. 73. Guests are invited to... THE THIRD-GENERATION PRIUS driving EXPERIENCE
  74. 74. Event theme... experience EXPERIENCE THE THE THIRD-GENERATION prius
  75. 75. Version 4 In Limburg, life-changing moments take place more often than you may think. That’s because the Belgian province is fast emerging as one of the best places in Europe for life sciences and medical technology innovation. As the driving force behind this centre of excellence, LifeTechLimburg promotes collaborations between Limburg’s academic institutions such as the world- renowned University of Hasselt and a growing life sciences community. We also provide state-of-the-art research facilities and financial assistance. The result? An inspiring environment where scientists truly have the freedom to innovate. No wonder we’ve already attracted some of the leading pioneers in life sciences, especially those focused on neuro-inflammation and autoimmunity. Although they come from different backgrounds and different parts of the world, all the organisations that are part of our vibrant life sciences community have a sense of shared purpose and the same dedication to improving the way we live. Which is why at LifeTechLimburg we like to think everything we do is life changing. LifeTechLimburg Your helping hand in life sciences and medical technology Monochrome background Text ragged
  76. 76. Fish & Chips Belgium claims to be the home of chips and there are quite a few frituurs around. However, whilst the frites are good, everything else they sell to accompany them is rubbish: skewered shaped fish and breaded or battered sausages. What’s missing is good old fashioned fish and chips: freshly battered fish like cod or haddock. It’s an English staple, but one you just don’t see anywhere in Belgium. It makes no sense. In the UK, fish and chip shops were once the most popular takeaway. Most were pretty poor: soggy chips, greasy fish, but in the last few years a number of more upmarket fish and chip restaurants have opened. Here, fish is fried fresh, often in matzo meal and customers are offered things like goujons, plaice and halibut. And nowhere in Belgium can you find malt vinegar, something that always gets splashed on British fish and chips. gary marlowe
  77. 77. Image found on the Internet, cut out, then mounted to create feeling of depth Are you sitting comfortably?
  78. 78. 0 2 4 5 1 7 0 2 4 5 17 0 2 4 5 1 7 0 2 4 5 1 7 0 2 4 5 1 7 8 3 6 1 9 7 8 3 6 19 7 8 3 6 1 9 7 8 3 6 1 9 7 8 3 6 1 8 0 5 5 9 6 8 0 5 5 96 8 0 5 5 9 6 8 0 5 5 9 6 8 0 5 5 9 9 0 0 7 5 2 9 0 0 7 52 9 0 0 7 5 2 9 0 0 7 5 2 9 0 0 7 5 02451702451702451702451 702451 78361978361978361978361 978361 80559680559680559680559 680559 BBC News | 10 March 2009 90075290075290075290075 290075
  79. 79. one what’s your story about? Determining the core message is a little like deciding what the story is going to be about. To ensure we’re going to be telling the right story, we undertake research. Lots of it. We look at your business, specifically for what’s special, unique or different about what you do or how you do it. We then consider this in the context of your industry sector and how your rivals position themselves.
  80. 80. 1st draft copy | prepared for Comfi by Gary Marlowe |1 February 2009 inspiring through storytelling 46 avenue Herrmann-Debroux 1160 Brussels
  81. 81. “  s      st    p   s.” R R 1750
  82. 82. It takes time to build a business It takes even longer to build a brand
  83. 83. Visual support using minimal text We’re similar But we’re not the same
  84. 84. It’s important we listen to you It’s important we get your feedback
  85. 85. We’ve given you some great material Not all of you are making the most of it
  86. 86. What is it that will make us successful? What is it that will make us stand out?
  87. 87. It’s all about DNA It’s all about authenticity
  88. 88. Being authentic is all about Doing what you promise, not just being who you are Seth Godin
  89. 89. IDEAS OUT OF THE ORDINARY Photography > creatively capturing and enhancing people, places and products Graphics > designing eye-catching font-driven imagery PowerPoint > creating persuasive presentations that look good and deliver a memorable message Proposals > responding to a brief, coming up with ideas, presenting them in a compelling way Scripts > putting words in other peoples’ mouths, that sound natural and communicate clearly Copywriting > crafting sparkling copy for brochures, leaflets and websites Straplines > conveying a company’s or a product’s attributes with just a few well-chosen words
  90. 90. gary@imagesoutoftheordinary.com ! gary marlowe IMAGES OUT OF THE ORDINARY

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