Your SlideShare is downloading. ×
Twitter And Insurance    You Have To Be Kidding
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Twitter And Insurance You Have To Be Kidding

748
views

Published on

Published in: Technology, Economy & Finance

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
748
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Twitter and Insurance - you have to be kidding! By Rick Morgan Rick Morgan Consulting March 19, 2009 Webinar “ Social Media Perspectives For The Insurance Industry” InsuranceCampus.org
  • 2. What is it?
    • “ Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length.” - Wikipedia
    • Think SMS one-to-many
  • 3. What’s the Point?
    • Introduction
      • Ice-breaker
    • Community
    • Conversation
    • Trusted Relationship
    Photo by szlea
  • 4. Why Should I Care?
    • Brand
      • Personal/Professional
    • Search/Research
      • Dynamic
    • Service
    • Subject Matter Expertise
    • Trusted Relationship
    Photo by CiaroCarol
  • 5.
    • Go to Twitter.com
      • Click on “Join”
    • Fill out basic information
      • User name will be what people
      • see with an @ symbol in front of it.
    • Set up your profile
      • Use your real name
      • Use a picture of you
      • Think of your bio as an introduction not an elevator pitch.
    Taking the Plunge Photo MacAllenBrothers
  • 6. Plunge Con’t.
    • Find people to follow
      • See if friends are on Twitter (email) - see who they follow.
      • Search for topics that interest you.
      • Use apps like Twellow and Mr . Tweet to find local people and people with like interests.
  • 7. Join the Conversation
    • Treat Twitter like a conversation
    • Set aside some time each day
    • Listen, join in, share, engage,contribute and add value and have some fun.
    • It is more than just “What are you doing?” - think about what is important and interesting to you and your followers - what are you thinking?
  • 8. Five Stages
  • 9. Insurance Tweeting
    • Some of the Insurance folks I follow on Twitter:
    • @siegelagency, @insurancedude, @nibbyp, @insurancecvg, @ijournal,@lkittell, @Acord_forms,@afeldt,@amercollectins, @CindyCSA, @tassmannn, @insurancehelper, @insusrancenet, @insuranceSite, @Katieherbst, @KittyA, @patalexander, @stevetn, @chriskinsman
  • 10. Resources
    • App - TweetDeck
    • Video - CommonCraft - Twitter in Plain English
    • Book - Twitter Power : How to Dominate Your Market One Tweet at a Time
    • Cell: 720.244.8945
    • Visit me at: Web Site | LinkedIn | Facebook | Twitter | FriendFeed | Blog
    InsuranceCampus .org profile