The various movements based on digital openness – free software, open content, open data, open science, open government etc. – have made huge strides in recent years, and transformed many aspects of the modern world dramatically. But that is just the beginning. The key drivers of openness – the shift from analogue to digital, and global connectivity – imply much more: digital abundance. And that, in its turn, requires us to re-examine ancient intellectual monopolies born of analogue scarcity.