Healthy Screensavers: a marketing idea for libraries

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A marketing idea for libraries, which views the space of the screen as a promotional space, and the simple and uncluttered screensaver as a marketing opportunity. Specifically, the space of the screen can be used by state libraries to promote the electronic access they provide to subscription databases on all public access PCs. This can be achieved by replacing proprietary software vendor logos with a logo promoting state-funded electronic services.

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  • Healthy Screensavers: a marketing idea for libraries

    1. 1. a marketing idea for libraries by Gwen Williams, a librarian proposed for a National Network of Libraries of Medicine Moodle course, Beyond an Apple a Day (Instructor, Terri Ottosen)
    2. 2. marketing opportunity: rethinking the space of the screen & screensavers current screensaver for public PCs (adult, teen, children’s areas)
    3. 3. marketing idea: use the space of the screen as a promotional space proposed screensaver for public PCs (adult & teen areas)
    4. 4. marketing idea: use the space of the screen as a promotional space ToxTown: check it out! proposed screensaver for public PCs (children’s area)
    5. 5. marketing idea: use the space of the screen as a promotional space ToxTown: check it out! market the idea of wellness and health
    6. 6. marketing idea: use the space of the screen as a promotional space ToxTown: check it out! market the electronic resources provided by State Library of Florida
    7. 7. should library screens across the state promote the electronic access the State Library of Florida provides? ToxTown: check it out! software proprietors view the screen as promotional space. . .
    8. 8. Gwen Williams is online: email: seealso@me.com www.slideshare.net/ www.scribd.com/ glwillia Aerchivist creative commons 3.0 Attribution-Noncommercial-Share Alike 3.0 Unported http://creativecommons.org/licenses/by-nc-sa/3.0/

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