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Web Navigation Presentation

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Internal company presentation on identifying the basic types of web navigation.

Internal company presentation on identifying the basic types of web navigation.

Published in: Design, Technology

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Transcript

  • 1. Basic WebNavigation
  • 2. Navigation:Getting the user from A to(where you want them to) B.
  • 3. Role of navigation… For users: 1. Find stuff they want 2. Get an overview of what’s on the site 3. See where they are 4. See where they can go For site owners: 1. Drive people to action points 2. Cross-sell services or highlight additional information 3. Show what is/isn’t available 4. Be found on Google
  • 4. Choosing a navigation style• Why the navigation is there (its role)• Who will be using it• Where they want to go• What YOU want them to do• How you will manage it (CMS etc)
  • 5. The Structural-Browser Model• The Family-Tree model• Creates a clear hierarchy of content• Collection of links advance the user to other pages
  • 6. Horizontal Navigation
  • 7. Horizontal Navigation • Conserves the most amount of • Location most familiar for users, screen space we read left to right • Makes for using drop downs for • Does have a limit in terms of secondary navigation length of navigation item
  • 8. Horizontal Navigation
  • 9. Vertical Navigation
  • 10. Vertical Navigation • Good for sites with a lot of main navigation items • Supports multiple types of secondary navigation • Can act as a page design element • Normally takes up more space then horizontal navigation
  • 11. Vertical Navigation
  • 12. Secondary Navigation
  • 13. Secondary Navigation • Common location for displaying • Don’t rely on more then 2 levels B-level pages of pop-out/drop down menus • Moves out of the way when not • Design enough contrast with the active to conserver screen space information below so the user can clearly read the text
  • 14. Utility Navigation
  • 15. Utility Navigation • Assistant pages • Shopping Cart/User login info • Pages that don’t fit into a single • Pages that you want displayed on logical category every page • Location/Language selectors
  • 16. Footer Links
  • 17. Footer Links • Provides a place for important information away from other content • Acts as a visual “End” to your page • Allows users to access pages without scrolling back to the top • Can be styled as multiple columns
  • 18. Breadcrumb Trails
  • 19. Breadcrumb Trails • Convenient for users • Don’t use when you don’t need to • Reduces clicks to return to higher- • Don’t use as primary navigation level pages • Don’t use when pages have multiple • Doesn’t usually hog screen space categories
  • 20. Search Boxes
  • 21. Search Boxes • Not every website needs a search box • The box must be clearly visible, quickly recognizable and easy to use • A search box should be a box. • A search box should be simple • Don’t make the input field too short • Don’t making the submit button too small
  • 22. Pagination Navigation
  • 23. Pagination Navigation • Provide large clickable areas • Identify the current page • Space out page links • Provide Previous and Next links • Use First and Last links • Put First and Last links on the outside • Give the user a sense of volume
  • 24. The Golden 1. Don’t make the user thinkRules of WebNavigation.
  • 25. The Golden 1. Don’t make the user thinkRules of Web 2. Don’t test user patienceNavigation.
  • 26. The Golden 1. Don’t make the user thinkRules of Web 2. Don’t test user patienceNavigation. 3. Focus their attention
  • 27. The Golden 1. Don’t make the user thinkRules of Web 2. Don’t test user patienceNavigation. 3. Focus their attention 4. Organize your content
  • 28. The Golden 1. Don’t make the user thinkRules of Web 2. Don’t test user patienceNavigation. 3. Focus their attention 4. Organize your content 5. Use natural descriptions
  • 29. The Golden 1. Don’t make the user thinkRules of Web 2. Don’t test user patienceNavigation. 3. Focus their attention 4. Organize your content 5. Use natural descriptions 6. Strive for Simplicity
  • 30. The Golden 1. Don’t make the user thinkRules of Web 2. Don’t test user patienceNavigation. 3. Focus their attention 4. Organize your content 5. Use natural descriptions 6. Strive for Simplicity 7. Embrace whitespace
  • 31. The Golden 1. Don’t make the user thinkRules of Web 2. Don’t test user patienceNavigation. 3. Focus their attention 4. Organize your content 5. Use natural descriptions 6. Strive for simplicity 7. Embrace whitespace 8. Don’t assume