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Future of Web (Internal)
 

Future of Web (Internal)

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This was a presentation given at the end of an internal company training seminar on web design. It discusses where the digital lifestyle is headed and how it relates to our company.

This was a presentation given at the end of an internal company training seminar on web design. It discusses where the digital lifestyle is headed and how it relates to our company.

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    Future of Web (Internal) Future of Web (Internal) Presentation Transcript

    • Our Interactive Future. What’s Ahead?
    • MOBILE
    • We were born to move around.
    • 50%of americans will own asmartphone by the endof 2011
    • CODESCAN
    • QR Code• 2 D bar code• Use your mobile device• Takes you directly to digital content• Easy to generate
    • BUT!The QR fad maybe short lived. Google: Ended support in Google Places.
    • BUT!The QR fad maybe short lived. Apple: Does not see the value in them. Not interested.
    • And if these 2 don’t like you...
    • but don’t worry.it only makesroom for
    • TAP-TO...
    • NFCNear FieldComunicationA short-range wireless standardthat allows devices to communicatesecurely and perform transactions.
    • NFCNear FieldComunicationA short-range wireless standardthat allows devices to communicatesecurely and perform transactions.
    • THE DIGITAL WALLET• Gaining popularity in Asia and Europe• Allow riders to use their phones as tickets or passes• Mobile-enabled parking systems and vending machines• Tap to pay merchants• Allow people to “bump” each other’s phones to exchange money
    • Starbucks is the largest mobilepayment network with over 3 millionpeople using their mobile card appPayPal has seen growth in mobilepayments year after year. With over$24MM in 2008, to $2B todayand expecting over $7.5B by 2013. Target has updated all of their scanners to accept mobile payments.
    • LOCAL
    • • Focused on what’s around you• Uses the GPS and/or mapping capabilities of today’s phones• Most of it is focused on retail or getting you to buy something—but thats not bad.
    • CHECK-INS
    • People who use this concept are driven by beingpart of a group, alert their friends about wherethey are or doing, and allowing marketers to seetheir daily habits—usually in return for something.
    • SOCIAL
    • so what doesall of this meanTO US?
    • as a whole...NOTMUCH.
    • as a whole...NOT We will not a consumer company anytime soon.MUCH.
    • as a whole...NOT IR segment tends to be late adopters, but growingMUCH.
    • “HELLO?”
    • “HELLO?”All of this makes up thedigital landscape in whichwe live in, our client’s livein, and is not going away.
    • +1 million Twitter followers +1.3 million Facebook likersHas been involved in SM since ‘06
    • WEB1.0All about corporate createdcontent. You saw and thenmoved on.
    • WEB WEB1.0 2.0About corporate createdcontent mixed with some usergenerated content. You saw,you commented, and thenmoved on.
    • WEB WEB WEB1.0 2.0 3.0More about user createdcontent with corporate listening.You comment, and then thecompanies moved on it.
    • Adding new ways for peopleto access content.
    • A Joining of ouradvertising andinteractive efforts
    • THANKYOUUUUU