Web2.0 Presentation on Lean Startups
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Web2.0 Presentation on Lean Startups

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Web2.0 Presentation on Lean Startups Web2.0 Presentation on Lean Startups Presentation Transcript

  • Beyond 2 guys in a garage Lean startup lessons for any sized company1 @glusman
  • 2 @glusman
  • Meetup helps you meet the people you want to meet who are doing the things you want to do3 @glusman
  • @glusman
  • the most likely @glusman
  • 95% of new initiatives fail à 5% success @glusman
  • 95% of new initiatives fail à 5% success + Customer Discovery Interviews + MVP + Iterative Development + Usability Testing + Split Testing + 5 Why Analysis + Customer Advisory Board + Smoke Tests + etc90% of new initiatives fail à 10% success ccess of su 2X o dds @glusman
  • Still fail 90% of the time @glusman
  • FAIL FAILFAIL FAILFAIL FAILFAIL FAILFAIL SUCCESS @glusman
  • WHY START FROM SCRATCH? Not starting from scratch @glusman
  • 95% of new initiatives fail à 5% success 90% of new initiatives fail à 10% success 2XPIVOT: 85% of new initiatives fail à 15% success 3X @glusman
  • 95% of new initiatives fail à 5% success 90% of new initiatives fail à 10% success 2XPIVOT: 85% of new initiatives fail à 15% success 3XPIVOT: 80% of new initiatives fail à 20% success4XPIVOT: 75% of new initiatives fail à 25% success5X @glusman
  • Still fail 75% of the time 1/4 vs. 1/10 @glusman
  • WHAT WOULD YOUDO IF YOU ASSUMEDYOU WOULD FAIL? @glusman
  • RUN INTO A BUZZ SAW AS FAST AS WE CAN @glusman
  • GO AFTER THE THINGS THATWILL CAUSE US TO FAIL ASFAST AND OFTEN AS WE CAN @glusman
  • MALKOVICH BIAS:THE TENDENCY TO BELIEVE THAT EVERYONE USES TECHNOLOGY LIKE YOU DO @glusman
  • Watching people use the stuff youbuild, is the best way to confrontthe Malkovich Bias @glusman
  • Shifts the conversation fromhow I would use the website tohow this user uses the website @glusman
  • “That was humbling”- A developer after a session @glusman
  • On pace to do 600-800 sessions this year Will cost around $30,000(less than 1 outsourced usability project) @glusman
  • Test 2-3 days a week (t, w, th) Setup tests prior to knowing what will be testedRecruit participants from community and through recruiter (compensate for their time) Use gotomeeting to broadcast sessions to developers Use silverback to record Do remote tests via gotomeeting Follow each session with discussion & notes/video @glusman
  • “This Groupmeets the first Saturday ofevery month “ @glusman
  • “This Group meets the first Saturday of“This Group every month “meets the first Saturday ofevery month “ “This Group meets the first “This Group Saturday of meets the first every month “ Saturday of every month “ @glusman
  • DO try this at home….1.  Give team direct access to customers2.  Look for boulders in the road3.  Substitute frequency for precision4.  Strip out costs wherever possible …but be willing to trade money for time5.  Have discussions6.  Launch & learn7.  Do as much as you can in low tech way, then scale @glusman
  • @GLUSMANANDRES@MEETUP.COM @glusman