AGILE UX NYC - Lessons Learn

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  • 1. LESSONS LEARNED Andres Glusman VP, Strategy & Community MeetupCo-organizer: NYC Lean Startup Meetup AGILEUXNY - FEB 2012 @glusman
  • 2. Accidental Lean Startup1)  Agile development with multiple pushes per day2)  Extensive customer developmentCustomer Development3)  Experiment then double down @glusman 2
  • 3. On pace to do 600-800 usability sessions this year Will cost around $30,000 (less than 1 outsourced usability project) @glusman
  • 4. Test 2-3 days a week (t, w, th) Setup tests prior to knowing what will be testedRecruit participants from community and through recruiter (compensate for their time) Use gotomeeting to broadcast sessions to developers Use silverback to record Follow each session with discussion & notes/video @glusman
  • 5. MALKOVICH BIAS:THE TENDENCY TO BELIEVE THAT EVERYONE USES TECHNOLOGY LIKE YOU DO @glusman @glusman
  • 6. Watching people use the stuff youbuild, is the best way to confrontthe Malkovich Bias @glusman
  • 7. Shifts the conversation fromhow I would use the website tohow this user uses the website @glusman
  • 8. “This Group meets the first Saturday of“This Group every month “meets the first Saturday ofevery month “ “This Group meets the first “This Group Saturday of meets the first every month “ Saturday of every month “ @glusman
  • 9. Testing on our DIY iPhone Rig Similar approach to iPhone testing @glusman
  • 10. Lean Startup1)  Agile development with multiple pushes per day2)  Extensive customer development3)  Experiment then double downExperiment then double down @glusman 10
  • 11. 11 @glusman
  • 12. 12 @glusman
  • 13. 13 @glusman
  • 14. Experimenting is morethan A/B Testing @glusman
  • 15. Long term experiments Community Coaching Every new Organizer on Meetup has a coach on the community team & gets personalized emails from their coach with advice they need based on their situation15 @glusman
  • 16. How’s work?16 @glusman
  • 17. How’d we get here? Only greeted 80% of new Organizers17 @glusman
  • 18. Results No change! Except….18 @glusman
  • 19. Implemented across the board19 @glusman
  • 20. Customer Development lessons learned1.  Give team direct access to customers2.  Look for boulders in the road3.  Substitute frequency for precision4.  Strip out costs wherever possible …but be willing to trade money for time5.  Have discussions6.  Launch & learn7.  Accept that failure is most likely outcome8.  Experiment then double down @glusman
  • 21. 21 @glusman
  • 22. 22 @glusman
  • 23. PROCESS23 @glusman
  • 24. Just started doing it @glusman
  • 25. Snuggle up with failure @glusman
  • 26. WHAT WOULD YOUDO IF YOU ASSUMEDYOU WOULD FAIL? @glusman
  • 27. RUN INTO A BUZZ SAW AS FAST AS WE CAN @glusman
  • 28. GO AFTER THE THINGS THATWILL CAUSE US TO FAIL ASFAST AND OFTEN AS WE CAN @glusman
  • 29. Drop me a noteAndres Glusmanandres@meetup.com@glusman29 @glusman