THE Aesthetic Practice Association 2010

glen lubbert chief imaginaut / ceo mojo interactive @glubbert

@prac&cedock

1 // standard prac&ce website 2 // seo friendly = meta tags 3 // before & a=er photos 4 // no we-‐we content 5 // analy&cs tool @prac&cedock

1 // twiBer = micro-‐blogging 2 // facebook 3 // linkedin 4 // youtube 5 // social media friendly directories 6 // yelp 7 // blog @prac&cedock

@prac&cedock

1 // twiBer = micro-‐blogging 2 // facebook 3 // linkedin 4 // youtube 5 // social media friendly directories 6 // yelp 7 // blog @prac&cedock

1 // &me commitment 2 // distribu&on 3 // top search site 4 // feeds into Google & Bing 5 // geo loca&on tweets @prac&cedock

1 // marke&ng + public rela&ons 2 // tracking industry + compe&&on 3 // source of site traﬃc + lead gen 4 // training + educa&on 5 // brand management @prac&cedock

@prac&cedock

1 // hashtags 2 // not number of followers 3 // stuﬃng hashtags harmful 4 // looking at twiBer users overall content on their proﬁle @prac&cedock

@prac&cedock

1 // Google: 88 billion per month 2 // Twi+er: 19 billion per month 3 // Yahoo: 9.4 billion per month 4 // Bing: 4.1 billion per month @prac&cedock Source: comScore via searchengineland.com

@prac&cedock

1 // glen@prac&cedock.com 2 // @glubbert 3 // @prac&cedock 4 // hBp://prac&cedock.com 5 // whitepaper = booth #115

THE Aesthetic Practice Association 2010

by Glen Lubbert on May 25, 2010

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THE Aesthetic Practice Association 2010 — Presentation Transcript