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tap into #twitter to develop / grow you + your business

by Glen Lubbert on Dec 12, 2009

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How doctors can use Twitter to grow their practice, presented at the World Anti-Aging Congress (A4M) in Las Vegas, Dec 9, 2009.

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How doctors can use Twitter to grow their practice, presented at the World Anti-Aging Congress (A4M) in Las Vegas, Dec 9, 2009.

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58 characters
Google & Bing working on deal to access Twitters real-time feed = biggest thing in search from google founder
30million – 50 million
Twitter is a messaging service with elements similar to: Email IM Texting Blogging RSS Social Networks
The Typical Twitterer is: Technical or creative professional in their 30s Adopts new products or trends more quickly than others 2/3 watch online video, read blogs, & play video games More ½ have HDTV 40% have DVRs 1/3 have smartphones Source: thinktank8.com Pew Internet & American Life Project http://arstechnica.com/web/news/2009/02/study-twitter-users-are-mobile-urban-and-engaged-online.ars Median age of social networking users: Twitter 31, Facebook 26, MySpace 27
Marketing or PR channel Accomplishments Links to website Press releases Hashtag use
New Blog Post = more likely to get RT
Links to 3 rd party sites, Utah plastic surgeon
Orange County Plastic Surgeon
La Jolla Cosmetic Surgery Posting jobs
La Jolla Cosmetic Surgery - Facebook
Connect with Patients, Personality to the practice in PA Logo vs. no logo
Logo + A little too much “marketing” and not enough diversity / personality in their posts.
Connect with colleagues / Follow conferences / Description Key
Connect with colleagues / education & training / involved in conversation during the presentations / even when not attending the show
For a business, follow everyone who follows you. These aren’t “friends” … people who want to subscribe to your feed.
Note-able – but not Press Release worthy: Breast Cancer Wear Pink … link to pic… RT staff members… social networking
Best time for RT 4pm …ROI data
Mini-press releases to supplement the major news … small organization like us, resources are tight to write a press release
brand management
Follow us… look at mojo’s follow list…. Search for a conference and start following those people
Stop by booth to answer any questions…. Also get me your biz card so I can send you our whitepaper

tap into #twitter to develop / grow you + your business — Presentation Transcript

tap into #twitter to develop / grow you + glen lubbert , ceo mojo interactive your business …
@SuperAlright
#want = real-time search
twitter = real-time search
#a4m
140 characters // micro-blogging
technical professional 45% female creative 40% DVR users 1/3 smartphone owners early adopters 55% male reads blogs 2/3 watch video online play video games HDTV owner 30 y/o Source: thinktank8.com
1 // marketing + public relations 2 // tracking industry + competition 3 // source of site traffic + lead gen 4 // training + education 5 // brand management five ways to use twitter
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5
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1 // sign up for an account: twitter.com 2 // start following colleagues 3 // listen join the real-time conversation
1 // [email_address] 2 // @glubbert 3 // @mojointeractive 4 // http://practicedock.com 5 // whitepaper = booth #340 gracias // thank you // danke

tap into #twitter to develop / grow you + your business

by Glen Lubbert on Dec 12, 2009

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tap into #twitter to develop / grow you + your business — Presentation Transcript

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