Promotional Strategies Of Ghajini Movie
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Promotional Strategies Of Ghajini Movie

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The presentation tells the success story of Ghajini Movie in term of Marketing and promotional strategies.

The presentation tells the success story of Ghajini Movie in term of Marketing and promotional strategies.

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    Promotional Strategies Of Ghajini Movie Promotional Strategies Of Ghajini Movie Presentation Transcript

    • Promotional Strategies
      Presented By:
      Girdhari Lal Prajapati
    • Figures and Facts
      100% opening day collections with over 1500 prints
      Total budget 65 crore.
      Over 90 crore business by the end of first Sunday
      Best Ever Opening
      Top film of 2008 already
    • 1-First Look:
      • Aamir Blogs
      • Websites:
      www.wallofsuspects.com
      www.rememberghajini.com
      • Aamir still having same haircut
      • Tied up multiplexes ( PVR, BIG, Cinemax)
      Online Tactics
      Offline tactics
    • 2-Employees go Bald
    • Overdrive Interview which came in by the day on every news and entertainment channel
      “Someone killed Aamir’s girlfriend and he lost his memory. Then he tries to find out the killer. Suspense… Aamir himself is the killer. Now enjoy Ghajini!”
      • 3-D PC game and a number of mobile games and applications
      • Contest running by Indiarocks
      Television appearances
      Viral SMS campaign
      Digital Promotion
    • The 8 pack promotion:
    • Co Branding
      started running Ghajini “specials” complete with behind-the-scenes stories of the upcoming film
      launched special Ghajini edition mobile phones of L700 and M200 models. These handsets have preloaded with Ghajini ringtones, pictures and songs
      started with a outbound dialer service with Khan's pre-recorded voice.
      • launched Ghajini's apparels in their stores all across India
      • Van Heusen also organized a fashion show wherein models along with Aamir sported the Ghajini look
      Tata Sky
      Samsung
      Tata Indicom
      Van Heusen
      • Barber on the street
      • Final Week controversy
    • Thank you…!!
      Girdhari Lal Prajapati
      PGDM 2008-10
      Mob.No. +91 9990850512
      Email: girdharilalprajapati@yahoo.com