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Promotional Strategies Of Ghajini Movie
Promotional Strategies Of Ghajini Movie
Promotional Strategies Of Ghajini Movie
Promotional Strategies Of Ghajini Movie
Promotional Strategies Of Ghajini Movie
Promotional Strategies Of Ghajini Movie
Promotional Strategies Of Ghajini Movie
Promotional Strategies Of Ghajini Movie
Promotional Strategies Of Ghajini Movie
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Promotional Strategies Of Ghajini Movie

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The presentation tells the success story of Ghajini Movie in term of Marketing and promotional strategies.

The presentation tells the success story of Ghajini Movie in term of Marketing and promotional strategies.

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  • 1. Promotional Strategies<br />Presented By:<br />Girdhari Lal Prajapati<br />
  • 2. Figures and Facts<br />100% opening day collections with over 1500 prints<br />Total budget 65 crore. <br />Over 90 crore business by the end of first Sunday <br />Best Ever Opening <br />Top film of 2008 already<br />
  • 3. 1-First Look:<br /><ul><li>Aamir Blogs
  • 4. Websites:</li></ul>www.wallofsuspects.com<br />www.rememberghajini.com<br /><ul><li>Aamir still having same haircut
  • 5. Tied up multiplexes ( PVR, BIG, Cinemax)</li></ul>Online Tactics<br />Offline tactics<br />
  • 6. 2-Employees go Bald<br />
  • 7. Overdrive Interview which came in by the day on every news and entertainment channel<br />“Someone killed Aamir’s girlfriend and he lost his memory. Then he tries to find out the killer. Suspense… Aamir himself is the killer. Now enjoy Ghajini!”<br /><ul><li>3-D PC game and a number of mobile games and applications
  • 8. Contest running by Indiarocks</li></ul>Television appearances<br />Viral SMS campaign<br />Digital Promotion<br />
  • 9. The 8 pack promotion:<br />
  • 10. Co Branding<br />started running Ghajini “specials” complete with behind-the-scenes stories of the upcoming film<br />launched special Ghajini edition mobile phones of L700 and M200 models. These handsets have preloaded with Ghajini ringtones, pictures and songs<br />started with a outbound dialer service with Khan&amp;apos;s pre-recorded voice.<br /><ul><li>launched Ghajini's apparels in their stores all across India
  • 11. Van Heusen also organized a fashion show wherein models along with Aamir sported the Ghajini look</li></ul>Tata Sky<br />Samsung<br />Tata Indicom<br />Van Heusen<br />
  • 12. <ul><li>Barber on the street
  • 13. Final Week controversy</li></li></ul><li>Thank you…!!<br />Girdhari Lal Prajapati<br />PGDM 2008-10<br />Mob.No. +91 9990850512<br />Email: girdharilalprajapati@yahoo.com<br />

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