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The Future of Social Media: Appealing to Millenials
 

The Future of Social Media: Appealing to Millenials

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The deck for a talk done at Seneca College @ York by Jerry Zhang on July 10th, 2013. ...

The deck for a talk done at Seneca College @ York by Jerry Zhang on July 10th, 2013.

Video to come.

Themes:

Authenticity
Creating real value
The end of advertising
Smaller niches of people to target
Likes and followers mean less and less

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  • Quick Roadmap
  • Appealing to the baseDECA-MonialsDriving sharing; social from a current and unavoidable touch point; make it photo based; involvement needs to take less than 30 seconds; more involvement requires more incentivization (can be emotional incentives, products, opportunities, chances, meetings, money, ego); make sharing add value to your product or experience in some way; give them vested interest in sharing the user generated content they’ve created; create competition; make sure they are driving your sales (make sure they are sharing something that will make others want to buy your product, not like your page)User-generated content that makes people buy: when someone sees something where one of their friends is sharing “their experience” with a product, that creates a back-of-mind possibility; they think, “That’s a cool experience. Maybe I’ll check that out some day.”; user-generated content must create CRAVING; people need to get jealous; “I wish I was there.”; that slightly negative emotion will drive more immediate actionSharing breeds loyaltyMake sure they don’t dislike; make them feel like they’re part of a private club; give them opportunities to have an influence in your company; don’t post too much; don’t be deadPost stupid crap: stuff that gives them an insider view of the vulnerability of your brandDon’t post seemingly smart but actually stupid crap: stop asking dumb questions; use “like ifs”, “share ifs”, and “RT ifs” sparingly; this is why engagement often becomes a vanity metric
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The Future of Social Media: Appealing to Millenials The Future of Social Media: Appealing to Millenials Presentation Transcript

  • (as in when you’re selling to kids like me) THE FUTURE OF SOCIAL MEDIA @jerryzhang222
  • @jerryzhang222
  • @jerryzhang222
  • @jerryzhang222
  • @jerryzhang222
  • Marketing that doesn’t interrupt. People choose to engage. Marketing that, in itself, creates value for consumers. MEANINGFUL MARKETING. @jerryzhang222
  • Achievements Connections Basic Incentives @jerryzhang222
  • @jerryzhang222
  • @jerryzhang222
  • @jerryzhang222
  • People Content Providers Advertisers @jerryzhang222
  • People Advertisers @jerryzhang222
  • @jerryzhang222
  • @jerryzhang222
  • Sales Recruiting Market Research/Feedback Customer Service DIRECT ROI POINTS. @jerryzhang222