0
(as in when you’re selling to
kids like me)
THE
FUTURE
OF
SOCIAL
MEDIA
@jerryzhang222
@jerryzhang222
@jerryzhang222
@jerryzhang222
@jerryzhang222
Marketing that doesn’t interrupt. People
choose to engage.
Marketing that, in itself, creates value
for consumers.
MEANING...
Achievements
Connections
Basic Incentives
@jerryzhang222
@jerryzhang222
@jerryzhang222
@jerryzhang222
People
Content
Providers
Advertisers
@jerryzhang222
People Advertisers
@jerryzhang222
@jerryzhang222
@jerryzhang222
Sales
Recruiting
Market Research/Feedback
Customer Service
DIRECT ROI
POINTS.
@jerryzhang222
The Future of Social Media: Appealing to Millenials
The Future of Social Media: Appealing to Millenials
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The Future of Social Media: Appealing to Millenials

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The deck for a talk done at Seneca College @ York by Jerry Zhang on July 10th, 2013.

Video to come.

Themes:

Authenticity
Creating real value
The end of advertising
Smaller niches of people to target
Likes and followers mean less and less

Published in: Business, News & Politics
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  • Quick Roadmap
  • Appealing to the baseDECA-MonialsDriving sharing; social from a current and unavoidable touch point; make it photo based; involvement needs to take less than 30 seconds; more involvement requires more incentivization (can be emotional incentives, products, opportunities, chances, meetings, money, ego); make sharing add value to your product or experience in some way; give them vested interest in sharing the user generated content they’ve created; create competition; make sure they are driving your sales (make sure they are sharing something that will make others want to buy your product, not like your page)User-generated content that makes people buy: when someone sees something where one of their friends is sharing “their experience” with a product, that creates a back-of-mind possibility; they think, “That’s a cool experience. Maybe I’ll check that out some day.”; user-generated content must create CRAVING; people need to get jealous; “I wish I was there.”; that slightly negative emotion will drive more immediate actionSharing breeds loyaltyMake sure they don’t dislike; make them feel like they’re part of a private club; give them opportunities to have an influence in your company; don’t post too much; don’t be deadPost stupid crap: stuff that gives them an insider view of the vulnerability of your brandDon’t post seemingly smart but actually stupid crap: stop asking dumb questions; use “like ifs”, “share ifs”, and “RT ifs” sparingly; this is why engagement often becomes a vanity metric
  • Quick Roadmap
  • Transcript of "The Future of Social Media: Appealing to Millenials"

    1. 1. (as in when you’re selling to kids like me) THE FUTURE OF SOCIAL MEDIA @jerryzhang222
    2. 2. @jerryzhang222
    3. 3. @jerryzhang222
    4. 4. @jerryzhang222
    5. 5. @jerryzhang222
    6. 6. Marketing that doesn’t interrupt. People choose to engage. Marketing that, in itself, creates value for consumers. MEANINGFUL MARKETING. @jerryzhang222
    7. 7. Achievements Connections Basic Incentives @jerryzhang222
    8. 8. @jerryzhang222
    9. 9. @jerryzhang222
    10. 10. @jerryzhang222
    11. 11. People Content Providers Advertisers @jerryzhang222
    12. 12. People Advertisers @jerryzhang222
    13. 13. @jerryzhang222
    14. 14. @jerryzhang222
    15. 15. Sales Recruiting Market Research/Feedback Customer Service DIRECT ROI POINTS. @jerryzhang222
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