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Who is Blue Latitude?
Who is Blue Latitude?
Who is Blue Latitude?
Who is Blue Latitude?
Who is Blue Latitude?
Who is Blue Latitude?
Who is Blue Latitude?
Who is Blue Latitude?
Who is Blue Latitude?
Who is Blue Latitude?
Who is Blue Latitude?
Who is Blue Latitude?
Who is Blue Latitude?
Who is Blue Latitude?
Who is Blue Latitude?
Who is Blue Latitude?
Who is Blue Latitude?
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Who is Blue Latitude?

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Blue Latitude Credentials

Blue Latitude Credentials

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  • 1. Who is Blue Latitude?<br />Credentials<br />
  • 2. Interactive business and marketing consultancy <br />Architects for digital businesses:<br /><ul><li>Customer insight and research
  • 3. Digital strategy development
  • 4. Programme and project management
  • 5. User experience
  • 6. Performance evaluation and analytics
  • 7. Digital leadership consultancy </li></li></ul><li>Audience needs and behaviours are at the heart of our offering<br />Strategy<br />What should we do? <br />Insight & action<br />Measurement<br />Evaluation<br />What should we do better?<br />
  • 8. Strategic<br />Consultancies<br />Impartial and independent<br />Analytical<br />Marketing Focus<br />Business Focus<br />Your agenda is our agenda<br />Marketing Agencies<br />Customer-<br />centric<br />Executional<br />
  • 9. A world class digital consulting practice<br />Founded in 2002, with offices in offices in London and the US<br />Cross sector and global to local experience<br />Strong Healthcare and Pharma practice (Patient, HCP and Payer)<br />Experienced across the Brand cycle from Pre-Launch to Maturity<br />Highly experienced and growing team (35) specialist consultants and analytics experts<br />Business, marketing and technical experience, delivering services that :<br />Spread best practice<br />Maximise performance<br />Gain competitive advantage<br />
  • 10. Core competence<br />
  • 11. Strategy<br />Improving the performance of online channels<br />24/09/2010<br />7<br />Blue Latitude Confidential and Proprietary<br />How are we going to win in digital?<br />What are the objectives?<br />Who are our users and what do they need?<br />How well are we performing and how can we improve?<br />Business & eMarketing Objectives<br />How do people behave online?<br />How can we influence them?<br />What resources do we need?<br />Where should they be invested?<br />What are our<br />competitors doing?<br />Online Environment<br />Audience<br />
  • 12. Introducing VARS<br />Understanding and monitoring online environments<br />24/09/2010<br />8<br />Blue Latitude Confidential and Proprietary<br />Visibility<br />Sentiment<br />Relevance<br /><ul><li>What content should we focus on?
  • 13. How and where can we use content most effectively?
  • 14. Where are the positive (and negative) mentions of our brand?
  • 15. What can we do to shift sentiment in our favour?
  • 16. Where (and who) are the resources with most authority?</li></ul>Authority<br />Organisation<br />Objective (ROI)<br />Topic (Brand)<br />Persona<br />(Online need)<br /><ul><li>Where should we place our messages most effectively?
  • 17. Who should our strategic media partners be?
  • 18. How do we compare with competitors?</li></li></ul><li>Evaluation <br />Providing insight to improve performance<br />24/09/2010<br />9<br />Blue Latitude Confidential and Proprietary<br />Performance<br />Analysis<br />Scope<br />Insight and Actions<br />Data<br />Analytics<br />Environment<br />Environment Monitor<br />Data<br />Sentiment<br />Valuation Objective<br />‘Buzz’<br />Data<br />Motivations<br />Share<br />Beacon<br />Bespoke Research<br />Strategic or Diagnostic goals and metrics?<br />Setting up or fine tuning tools?<br />
  • 19. Scope<br />User centric maps of the digital environment <br />24/09/2010<br />10<br />Blue Latitude Confidential and Proprietary<br />
  • 20. Beacon<br />Management dashboard’s that track and improve performance<br />24/09/2010<br />11<br />Blue Latitude Confidential and Proprietary<br />
  • 21. Project and Programme Management <br />Creating a plan for complex projects<br />24/09/2010<br />12<br />Blue Latitude Confidential and Proprietary<br />Phase 1<br />Project startup<br />Phase 2<br />Specification, plan & costs<br />Phase 3<br />Project Delivery, Using Agile Approach<br />Agree project governance<br />Appoint (interim) programme / project management<br />Define project organisation structure<br />Identify partners / suppliers<br />Develop high level project scope (Project brief)<br />Develop detailed specification (UCD iteration one) <br />Develop detailed costs and project plan<br />Agree on contractual structure with suppliers<br />Finalise procurement with suppliers<br />Develop detailed project scope (Project Initiation Document)<br />Release 2<br />Release 1<br />Release 3<br />Management Sign-off<br />
  • 22. Case studies<br />
  • 23. Improving the performance of online businesses <br />What does the future of entertainment look like and what role should our company play in that future? Case Study: Ministry of Sound<br />Identify the most efficient organisation structure for our global marketing team. Case Study: CMC Markets <br />A five year CRM strategy for the BBC. Case Study: BBC<br />Identify an eBusiness strategy that positions Lilly as a global leader in the treatment of Diabetes. Case Study: Eli Lilly and Diabetes<br />Develop an eMarketing Strategy and framework for a new arthritis drug that is launching across Europe. Case Study: Roche <br />How are our global affiliates performing online and how do we share best practice? Case Study: Eli Lilly and Cialis<br />24/09/2010<br />14<br />Blue Latitude Confidential and Proprietary<br />
  • 24. How can we help your business?<br />
  • 25. Summary of services<br />24/09/2010<br />16<br />Blue Latitude Confidential and Proprietary<br />
  • 26. 24/09/2010<br />17<br />Blue Latitude Confidential and Proprietary<br />

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