Who is Blue Latitude?
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Who is Blue Latitude?

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Blue Latitude Credentials

Blue Latitude Credentials

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  • 1. Who is Blue Latitude?
    Credentials
  • 2. Interactive business and marketing consultancy
    Architects for digital businesses:
    • Customer insight and research
    • 3. Digital strategy development
    • 4. Programme and project management
    • 5. User experience
    • 6. Performance evaluation and analytics
    • 7. Digital leadership consultancy
  • Audience needs and behaviours are at the heart of our offering
    Strategy
    What should we do?
    Insight & action
    Measurement
    Evaluation
    What should we do better?
  • 8. Strategic
    Consultancies
    Impartial and independent
    Analytical
    Marketing Focus
    Business Focus
    Your agenda is our agenda
    Marketing Agencies
    Customer-
    centric
    Executional
  • 9. A world class digital consulting practice
    Founded in 2002, with offices in offices in London and the US
    Cross sector and global to local experience
    Strong Healthcare and Pharma practice (Patient, HCP and Payer)
    Experienced across the Brand cycle from Pre-Launch to Maturity
    Highly experienced and growing team (35) specialist consultants and analytics experts
    Business, marketing and technical experience, delivering services that :
    Spread best practice
    Maximise performance
    Gain competitive advantage
  • 10. Core competence
  • 11. Strategy
    Improving the performance of online channels
    24/09/2010
    7
    Blue Latitude Confidential and Proprietary
    How are we going to win in digital?
    What are the objectives?
    Who are our users and what do they need?
    How well are we performing and how can we improve?
    Business & eMarketing Objectives
    How do people behave online?
    How can we influence them?
    What resources do we need?
    Where should they be invested?
    What are our
    competitors doing?
    Online Environment
    Audience
  • 12. Introducing VARS
    Understanding and monitoring online environments
    24/09/2010
    8
    Blue Latitude Confidential and Proprietary
    Visibility
    Sentiment
    Relevance
    • What content should we focus on?
    • 13. How and where can we use content most effectively?
    • 14. Where are the positive (and negative) mentions of our brand?
    • 15. What can we do to shift sentiment in our favour?
    • 16. Where (and who) are the resources with most authority?
    Authority
    Organisation
    Objective (ROI)
    Topic (Brand)
    Persona
    (Online need)
    • Where should we place our messages most effectively?
    • 17. Who should our strategic media partners be?
    • 18. How do we compare with competitors?
  • Evaluation
    Providing insight to improve performance
    24/09/2010
    9
    Blue Latitude Confidential and Proprietary
    Performance
    Analysis
    Scope
    Insight and Actions
    Data
    Analytics
    Environment
    Environment Monitor
    Data
    Sentiment
    Valuation Objective
    ‘Buzz’
    Data
    Motivations
    Share
    Beacon
    Bespoke Research
    Strategic or Diagnostic goals and metrics?
    Setting up or fine tuning tools?
  • 19. Scope
    User centric maps of the digital environment
    24/09/2010
    10
    Blue Latitude Confidential and Proprietary
  • 20. Beacon
    Management dashboard’s that track and improve performance
    24/09/2010
    11
    Blue Latitude Confidential and Proprietary
  • 21. Project and Programme Management
    Creating a plan for complex projects
    24/09/2010
    12
    Blue Latitude Confidential and Proprietary
    Phase 1
    Project startup
    Phase 2
    Specification, plan & costs
    Phase 3
    Project Delivery, Using Agile Approach
    Agree project governance
    Appoint (interim) programme / project management
    Define project organisation structure
    Identify partners / suppliers
    Develop high level project scope (Project brief)
    Develop detailed specification (UCD iteration one)
    Develop detailed costs and project plan
    Agree on contractual structure with suppliers
    Finalise procurement with suppliers
    Develop detailed project scope (Project Initiation Document)
    Release 2
    Release 1
    Release 3
    Management Sign-off
  • 22. Case studies
  • 23. Improving the performance of online businesses
    What does the future of entertainment look like and what role should our company play in that future? Case Study: Ministry of Sound
    Identify the most efficient organisation structure for our global marketing team. Case Study: CMC Markets
    A five year CRM strategy for the BBC. Case Study: BBC
    Identify an eBusiness strategy that positions Lilly as a global leader in the treatment of Diabetes. Case Study: Eli Lilly and Diabetes
    Develop an eMarketing Strategy and framework for a new arthritis drug that is launching across Europe. Case Study: Roche
    How are our global affiliates performing online and how do we share best practice? Case Study: Eli Lilly and Cialis
    24/09/2010
    14
    Blue Latitude Confidential and Proprietary
  • 24. How can we help your business?
  • 25. Summary of services
    24/09/2010
    16
    Blue Latitude Confidential and Proprietary
  • 26. 24/09/2010
    17
    Blue Latitude Confidential and Proprietary