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Search Engine Optimization
SEO ON PAGE
ACTIVITY
• Search Engine Optimization:
• SEO is a process to increase the awareness of
your business though optimizing your
website...
• What is On Page SEO ?
• On page SEO is the process of optimizing the
content of your website. This includes the
text, im...
• Keyword Optimization & Synonyms
• Meta Tags and Title Tags
• Alt Tag
• Image Optimization
• Robots.txt
• Link Optimizati...
SEO Consider
• Keyword Optimization & Synonyms
• Your site’s content needs to be optimized in
such a way that it can suit both search
e...
Meta Tags and Title Tags
• Meta Tags and Title Tags
• Once you are done with researching your
keyword then move to the nex...
• Meta descriptions
• Meta descriptions are HTML attributes that
provide concise explanations of the contents
of web pages...
• Alt Tag
• Images can create more organic traffic and therefore
it is necessary to optimize necessary images present
in t...
• Robots.txt
• The robots exclusion protocol (REP), or
robots.txt is a text file webmasters create to
instruct robots (typ...
• you have done some serious reading about your
website optimization, you probably would have come
across the reference to...
• Link Optimization
• It is important to optimize your internal & external
outbound links for search engines as well as to...
Important factors of On Page SEO
• Important factors of On Page SEO
• Site design
• Keywords
• Meta Tags
• Title Tags
• Al...
Keywords and Site design
• Keywords and Site design
• A detailed study of the website, with
keywords research can help you...
Meta Tags and Title Tags
• Meta Tags and Title Tags
• Once you are done with researching your
keyword then move to the nex...
Images
• Images
• Most people prefer searching something with image.
Image grabs a lot of attention in SEO world. With
pro...
Alt Tag
• Alt Tag
• Images can create more organic traffic and therefore it
is necessary to optimize necessary images pres...
File Size
• File Size
• Images can make your page load slowly. The
image size can be a major factor. With Google
panda upd...
THANK you
www.glorywebs.com
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Search engine optimization

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Glorywebs help to Create more traffic on Your Site better Search Engine Optimization Services.It Provides a On page and Off page activities

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Transcript of "Search engine optimization"

  1. 1. Search Engine Optimization
  2. 2. SEO ON PAGE ACTIVITY
  3. 3. • Search Engine Optimization: • SEO is a process to increase the awareness of your business though optimizing your website. seo services helps in generating leads and increase in the number of visits on your web page.
  4. 4. • What is On Page SEO ? • On page SEO is the process of optimizing the content of your website. This includes the text, images and links on your website. Anything uploaded to your site's domain is considered on page. • If you want branding activities to take place online, SEO is a great help.
  5. 5. • Keyword Optimization & Synonyms • Meta Tags and Title Tags • Alt Tag • Image Optimization • Robots.txt • Link Optimization • Anchor Text:
  6. 6. SEO Consider
  7. 7. • Keyword Optimization & Synonyms • Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content.
  8. 8. Meta Tags and Title Tags • Meta Tags and Title Tags • Once you are done with researching your keyword then move to the next park that would be implementation on websites. For this you need to create Meta tags and title tags for your pages. Without tags it would be difficult to see results from SEO
  9. 9. • Meta descriptions • Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. • The description should optimally be between 150-160 characters
  10. 10. • Alt Tag • Images can create more organic traffic and therefore it is necessary to optimize necessary images present in the website. Optimizing images with Alt tags increases the chances of your website to appear in the search engine more often than usual. If you look at your traffic statistics you would realize that good traffic comes from search images and therefore it is important that you use proper Alt tag. Don’t attempt to write an entire story on Alt tag. It should be short and descriptive.
  11. 11. • Robots.txt • The robots exclusion protocol (REP), or robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website.
  12. 12. • you have done some serious reading about your website optimization, you probably would have come across the reference to the phrase “optimization of anchor text”. This article shall discuss the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines. • What is Anchor Text? • Anchor text is the visible hyperlinked text on the page. • The Anchor Text is another important part which should be selected very carefully because this text will be used not only of search engines but also for the navigation purpose. You should try to use best keywords in your anchor text.
  13. 13. • Link Optimization • It is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation. • Important elements of Link Optimization: • Try using good Anchor Text when you are linking to other people. Include the appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and value. • A good & clean Internal Link Structure with proper use of anchor text will definitely help. E.g. “Credit Card Application” is a better anchor text compared to “click here” • If you are using a CMS, then try using permalinks. This way your keywords/post title will be on the link itself and thus it will valued more by the search engines.
  14. 14. Important factors of On Page SEO • Important factors of On Page SEO • Site design • Keywords • Meta Tags • Title Tags • Alt Tag • File Size
  15. 15. Keywords and Site design • Keywords and Site design • A detailed study of the website, with keywords research can help you a lot in your success campaign. If your research goes wrong, i.e. if your researched keyword is wrong your websites will yield no result. Therefore it is important that you keep your on page perfect for a kick start activities.
  16. 16. Meta Tags and Title Tags • Meta Tags and Title Tags • Once you are done with researching your keyword then move to the next park that would be implementation on websites. For this you need to create Meta tags and title tags for your pages. Without tags it would be difficult to see results from SEO activities. Title tags is the most basic SEO techniques and therefore should be done professionally and uniquely
  17. 17. Images • Images • Most people prefer searching something with image. Image grabs a lot of attention in SEO world. With proper image link on your content can create huge traffic. It is very much helpful when you are trying to create links to your website for off page optimization. Image uploaded on same domain where the content is given adds more value to your website. It is with the algorithms that are used to select image for Google image. Upload your image from main server rather than from any free site.
  18. 18. Alt Tag • Alt Tag • Images can create more organic traffic and therefore it is necessary to optimize necessary images present in the website. Optimizing images with Alt tags increases the chances of your website to appear in the search engine more often than usual. If you look at your traffic statistics you would realize that good traffic comes from search images and therefore it is important that you use proper Alt tag. Don’t attempt to write an entire story on Alt tag. It should be short and descriptive.
  19. 19. File Size • File Size • Images can make your page load slowly. The image size can be a major factor. With Google panda update the time has became a majored algorithm. It is important that you keep your files light so that people don’t have problem downloading it. Gif format is the most preferred format for web user to upload photos. It is important that you regularly update your content and blogs.
  20. 20. THANK you www.glorywebs.com
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