Internet Marketing is one type of online Marketing
.It means doing marketing with help by Internet.
It includes email marketing, search engine
marketing, social media marketing, many types of
display advertising, and mobile advertising.
Online marketing refers to a set of powerful tools and
methodologies used for promoting products and services
through the Internet.
Online marketing can deliver several benefits such as:
Growth in potential
Improved customer service
Online marketing is also known as Internet marketing, Web
marketing, digital marketing and search engine marketing
Low costs: Large audiences are reachable at a fraction of
traditional advertising budgets, allowing businesses to create
appealing consumer ads.
Flexibility and convenience: Consumers may research and
purchase products and services at their leisure.
Analytics: Efficient statistical results are facilitated without
Multiple options: Advertising tools include pay-per-click
advertising, email marketing and local search integration (like
Demographic targeting: Consumers can be demographically
targeted much more effectively in an online rather than an
Online Advertising means a marketing Strategies use
of Internet as medium to obtain web traffic and
target and Deliver Advertising message to the right
Examples of online advertising include banner ads,
search engine results pages, social networking ads,
email spam, online classified ads, pop-ups,
contextual ads and spyware.
Viral marketing is a buzzword for promotional
messages that spread through social networks.
Viral marketing campaigns hinge on finding a catchy
medium for a message and then propagating it
through different online channels including blogs,
microblogs, posts, crowd sourcing and so on.
The goal of a viral marketing campaign is to raise brand
awareness - or mindshare - rather than convert clicks into sales of
a specific product.
E-mail Marketing is also one type of Internet
Email marketing is the targeting of consumers
through electronic mail Often associated with data
mining, email marketing can be used to impact
consumers in a variety of ways. In general, email
marketing is a more evolved, digital form of
traditional direct mail marketing.
Search Engine Marketing (SEM) is a process by
which multiple methods are utilized to improve
market visibility and exposure for a brand, product
SEM mechanisms include Search Engine
Optimization (SEO), social networking, bid
placement, pay-per-click (PPC), contextual
advertising, paid inclusion, geomapping, AdSense
and AdWords, as well as multiple media formats,
such as YouTube and geospecific marketing, like
Consultancy/marketing services: 12 percent
Retail: 10 percent
Financial services (including insurance): 8 percent
IT, software and education: 70 percent
SEM increases Web activity in the following ways:
Enhancing brand awareness and reputation
Increasing search engine result pages (SERP)
Selling products or services
Providing content for research purposes
Increases conversion rates
Search engine optimization (SEO) refers to
methods used to increase traffic to a website by
increasing its search engine page rank.
It is also include On Page and Off Page activities .
It is also One type of internet marketing .
Keyword Research and Analysis
Content Development & Optimization
Title Tag Optimization
Meta tag optimization
Header Tag Optimization
Internal Navigation Optimization
XML Sitemap Creation & Submission
Robots.txt Creations & Submission
Anchor Text Optimization
Search Engine Submission
Social Bookmarking Submission
Press Release Submission
RSS Feed Submission
Affiliate marketing is a type of performance-based
marketing in which a business rewards one or
more affiliates for each visitor or customer brought
by the affiliate's own marketing efforts.
The industry has four core players: the merchant
(also known as 'retailer' or 'brand'), the network
(that contains offers for the affiliate to choose from
and also takes care of the payments), the publisher
(also known as 'the affiliate'), and the customer
Perhaps the simplest way to explain affiliate
marketing is that it is a way of making money
online whereby you as a publisher are rewarded for
helping a business by promoting their product,
service or site.
It is one type of Core Relationship between
Advertiser and Publisher and Consumer .
Those methods include organic search engine
optimization (SEO), paid search engine marketing
(PPC - Pay Per Click), e-mail marketing, content
marketing and in some sense display advertising.
On the other hand, affiliates sometimes use less
orthodox techniques, such as publishing reviews of
products or services offered by a partner.