The Future of Facebook (FILM260)


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The Future of Facebook (FILM260)

  1. 1. the future ofFACEBOOK:The Social Network’s Relationship with MillennialsGloria Pu | FILM260Photo: West McGowan (Flickr)
  2. 2. Facebook was once considered a fad.An online playground for teens and young adults;both a successor and competitor to MySpace.Photo: Listener42 (Flickr)
  3. 3. But not anymore.Photo: Aaron Parecki (Flickr)
  4. 4. Since 2005, Facebook has grown to serve1 billion+ registered users.Photo: hwanation (Flickr)Source: Facebook Reports First Quarter 2013 Results
  5. 5. Today, it is thequintessentialsocial network.Photo: kris krüg (Flickr)
  6. 6. Photo: Mrs. Gemstone (Flickr)It has changedour real-worldvernacular."Liking," "walls," and"creeping" now carrydifferent meanings.
  7. 7. Photo: star5112 (Flickr)It has changed how large companies andindividual consumers interact.
  8. 8. Photo: THX0477 (Flickr)It has changed the social norms surrounding ourmost intimate friendships & relationships
  9. 9. Photo: Marco Paköeningrat (Flickr)It would appear as thoughFacebook is a powerful,omnipresent forcethat is here to stay.
  10. 10. But is this really the case?Has Facebook peaked?Photo: Aaron Parecki (Flickr)
  11. 11. 42 per cent of youngadults between 18and 29 reportedspending lesstime onFacebook in atypical day last yearthan in 2011.Source: Pew Research CentrePhoto: Tony Hue (Flickr)
  12. 12. Source: Charles Zamaria, Ryerson UniversityPhoto: Jixar (Flickr)Youth, in particular, are trying out simpler“instant gratification” options.
  13. 13. Source: Facebook fatigue and the aging social network. The Toronto Star.Photo: Alex Indigo (Flickr)Still, with 18million Canadianmonthly users,theres nodenying that alot happenson Facebook.
  14. 14. Source: Charles Zamaria, Ryerson UniversityPhoto: Matteo Paciotti (Flickr)And if Canadians are increasingly using socialmedia for its usefulness rather than entertainment,they kind of have to be on Facebook - right?
  15. 15. Then again…"Something that’s not a choice isn’tnecessarily as cool as it used to be.”Source: Peter Corbett, CEO of iStrategy LabsPhoto: Aaron Parecki (Flickr)
  16. 16. Photo: N i c o l a (Flickr)That is what some of Facebooks teens andyoung adults are struggling with…
  17. 17. Photo: Global X (Flickr)…Are the continuousredesigns, privacychanges, and adsworth theconnection we feelthroughphotos, comments,and newsfeeds?
  18. 18. Source: Victor1558 (Flickr)Evidently, for someyouth, its not aworthwhile trade-off.And thats why theaverage age of aFacebook user hasincreased from 38 to41 since 2010.
  19. 19. Photo: Jametiks (Flickr)In other words,Facebook is so mainstreamthat it has become obligatory andinescapable... not exactly anattractive proposition for millennials.
  20. 20. But does that mean that theyre going toleave Facebook by the masses?No... at least not yet.Photo: Aaron Parecki (Flickr)
  21. 21. Source: Marc Belzunces (Flickr)There is simply too much informationstored on and shared through Facebook.It shrunk the 6 degrees of separation to 4.74.
  22. 22. Photo: martinak15 (Flickr)And if theres one thing we know aboutmillennials, its that they cantstand to miss out.
  23. 23. Millennials might leave for a while,but the pull of The Social Network issimply too strong for them to stay away.Photo: Aaron Parecki (Flickr)
  24. 24. Photo: photosteve101 (Flickr)From one millennial to another:It’s up to us to decide how and how muchwe use Facebook.