The Future of Facebook (FILM260)

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  • 1. the future ofFACEBOOK:The Social Network’s Relationship with MillennialsGloria Pu | FILM260Photo: West McGowan (Flickr)
  • 2. Facebook was once considered a fad.An online playground for teens and young adults;both a successor and competitor to MySpace.Photo: Listener42 (Flickr)
  • 3. But not anymore.Photo: Aaron Parecki (Flickr)
  • 4. Since 2005, Facebook has grown to serve1 billion+ registered users.Photo: hwanation (Flickr)Source: Facebook Reports First Quarter 2013 Results
  • 5. Today, it is thequintessentialsocial network.Photo: kris krüg (Flickr)
  • 6. Photo: Mrs. Gemstone (Flickr)It has changedour real-worldvernacular."Liking," "walls," and"creeping" now carrydifferent meanings.
  • 7. Photo: star5112 (Flickr)It has changed how large companies andindividual consumers interact.
  • 8. Photo: THX0477 (Flickr)It has changed the social norms surrounding ourmost intimate friendships & relationships
  • 9. Photo: Marco Paköeningrat (Flickr)It would appear as thoughFacebook is a powerful,omnipresent forcethat is here to stay.
  • 10. But is this really the case?Has Facebook peaked?Photo: Aaron Parecki (Flickr)
  • 11. 42 per cent of youngadults between 18and 29 reportedspending lesstime onFacebook in atypical day last yearthan in 2011.Source: Pew Research CentrePhoto: Tony Hue (Flickr)
  • 12. Source: Charles Zamaria, Ryerson UniversityPhoto: Jixar (Flickr)Youth, in particular, are trying out simpler“instant gratification” options.
  • 13. Source: Facebook fatigue and the aging social network. The Toronto Star.Photo: Alex Indigo (Flickr)Still, with 18million Canadianmonthly users,theres nodenying that alot happenson Facebook.
  • 14. Source: Charles Zamaria, Ryerson UniversityPhoto: Matteo Paciotti (Flickr)And if Canadians are increasingly using socialmedia for its usefulness rather than entertainment,they kind of have to be on Facebook - right?
  • 15. Then again…"Something that’s not a choice isn’tnecessarily as cool as it used to be.”Source: Peter Corbett, CEO of iStrategy LabsPhoto: Aaron Parecki (Flickr)
  • 16. Photo: N i c o l a (Flickr)That is what some of Facebooks teens andyoung adults are struggling with…
  • 17. Photo: Global X (Flickr)…Are the continuousredesigns, privacychanges, and adsworth theconnection we feelthroughphotos, comments,and newsfeeds?
  • 18. Source: http://socialmediatoday.com/rtmixmktg/1392791/are-teenagers-abandoning-facebook-infographicPhoto: Victor1558 (Flickr)Evidently, for someyouth, its not aworthwhile trade-off.And thats why theaverage age of aFacebook user hasincreased from 38 to41 since 2010.
  • 19. Photo: Jametiks (Flickr)In other words,Facebook is so mainstreamthat it has become obligatory andinescapable... not exactly anattractive proposition for millennials.
  • 20. But does that mean that theyre going toleave Facebook by the masses?No... at least not yet.Photo: Aaron Parecki (Flickr)
  • 21. Source: http://www.cbc.ca/news/technology/story/2011/11/22/technology-facebook-six-degrees-separation.htmlPhoto: Marc Belzunces (Flickr)There is simply too much informationstored on and shared through Facebook.It shrunk the 6 degrees of separation to 4.74.
  • 22. Photo: martinak15 (Flickr)And if theres one thing we know aboutmillennials, its that they cantstand to miss out.
  • 23. Millennials might leave for a while,but the pull of The Social Network issimply too strong for them to stay away.Photo: Aaron Parecki (Flickr)
  • 24. Photo: photosteve101 (Flickr)From one millennial to another:It’s up to us to decide how and how muchwe use Facebook.