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GbDportfolio Marketing+Analytics

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Career portfolio which illustrates multi-media marketing, search engine marketing and optimization, strategic research and Web analytics accomplishments.

Career portfolio which illustrates multi-media marketing, search engine marketing and optimization, strategic research and Web analytics accomplishments.


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  • 1. PORTFOLIO Online Marketing and Web Analytics Gloria Buono Daly gloriabuono@optonline.net 917-701-1145 © 2009 Personal and Confidential
  • 2. Contents Google AdWords Campaigns Effective PPC, bid positioning and strategy management; Increased Hits & Web Orders 1 Google Ad Groups Effective CPA management; Improved ROI, Stayed within Budget, Met Deadline 2 Blogging for SEO- Improved SEO blog production & Scheduling & Production, Keyword schedules; Enhanced keywords, link Tracking, and Traffic Reports popularity, site content & usability; Organic SERP more than doubled 3-4 Web Analytics Monthly Trends Improved reporting statistics which Reporting helped plan future campaigns 5 Web Analytics Traffic & Hits Reports Visits increased 8%, conversions +33% 6 Keyword Search for SEO Achieved relevancy & search volume 7 Web Analytics – KPI Effective contribution for web audience segmentation 8 Specialty Videos Enhanced social media, increased visits 9 and length of time on web site Web Marketing Seasonality Banners Increased hits and web orders 10 Marketing Planning Effective marketing plan, improved P/L 11 Email Marketing & Promotion Campaign exceeded expectations 12 Event Marketing & Creative Effective creative; Sold out events 13 - 16 Web Stats – Historical Data Effective audience development reports 17 Status Updates Effective Monthly, Weekly & Daily reporting improved process flows 18 Multivariate Testing Step by Step Tutorial 19 WebTrends Reporting Effective reporting and logistics 20 Operational Ad Hoc Reports Effective ad hoc operations reporting 21 Project Management Effective project lead for relational databases, web site launches and promotional campaigns 22 E-Newsletter & Email Acquisition Successful communications; Production deadlines met 23 - 24 Email Creative Design & Production Successful campaign, met deadlines 25 - 26 Testimonials/References 27 - 28 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio i
  • 3. Google Adwords Campaign Reporting 1 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
  • 4. Google Ad Groups Analysis & Reporting Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 2
  • 5. Blogging for SEO Scheduling and Production Keyword Tracking 3 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
  • 6. Blogging for SEO Traffic Reports Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 4
  • 7. Web Analytics Monthly Trends Report 5 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
  • 8. Web Analytics Traffic & Hits Reporting Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 6
  • 9. Keyword Search Reporting for SEO 7 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
  • 10. Web Analytics Key Performance Indicators Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 8
  • 11. Social Media Specialty Videos 9 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
  • 12. Web Marketing Seasonality & Special Sale Banners Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 10
  • 13. Market Planning 11 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
  • 14. Email Marketing Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 12
  • 15. Event Marketing 13 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
  • 16. Event Marketing Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 14
  • 17. Event Marketing 15 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
  • 18. Event Marketing Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 16
  • 19. Web Stats Historical Data 17 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
  • 20. Status Reporting Monthly, Weekly & Daily Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 18
  • 21. MultiVariate Testing Step by Step Tutorial 19 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
  • 22. WebTrends Reports Most Requested Pages Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 20
  • 23. Operational Ad Hoc Analysis & Reporting E-Corporate Services (000’s) 2007 2008 % Change Creative Services 1995 2375 19.00% IA / Usability 118 152 28.81% E-mail Campaigns 2500 2933 17.00% Search Engine Services 253 291 15.00% Webcasts 351 481 37.00% Banner Ads 14 76 443.00% Other Marketing Services 155 368 137.42% Web Analytics: 25 39 56.00% 21 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
  • 24. Project Management Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 22
  • 25. E-Newsletter Editorial Management Entire E-Newsletter at: http://allthingsdigitalmarketing.com/ENewsltrSample-NYWICI-Now- Jun2009_GBuonoDaly-MngEditor.pdf 23 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
  • 26. Email Acquisition Marketing & Creative Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 24
  • 27. Email Creative Design and Production 25 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
  • 28. Email Creative Design and Production Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 26
  • 29. Testimonials “It is a pleasure to recommend Gloria as a competent and experienced circulation professional. She successfully evolved from traditional to integrated marketing management in a multi- media environment, developing and implementing quality marketing, communications, and sales collateral materials. I would be pleased to provide additional information as needed.” --Ken Gazzola, Executive VP/Group Publisher, The McGraw-Hill Companies/AVIATION WEEK “Wow! You are so cool! This is the kind of marketing that makes the most difference these days in a world overcrowded with ads.” --Bonnie St. John, author, inspirational speaker, executive coach, TV personality, bonniestjohn.com “My traffic has nearly doubled! This is truly a professional that puts her heart in to what she’s doing. She goes beyond the call of duty with her expertise and phenomenal talent!” --Andrea Harrington, President, Owner, annharringtonjewelry.com “I worked with Gloria and found her to be diligent, hard-working, organized and very knowledgeable in her field. Her high energy level along with her marketing, selling skills and common sense would make her an asset to any organization.” --Lora Lupis, Managing Director, crownawards.com “Gloria was hired to provide project management expertise to ongoing projects at Citigroup. Gloria was a detail oriented project manager who provided new ideas & recommendations on how to better organize our projects and meet SLAs. She also provided key metrics to give our LOB an understanding of how we could be more efficient.” --Kevin Nelson, Senior IT Programming Manager, Citigroup 27 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio
  • 30. “Gloria is a pleasure to work with. When we worked together she was responsible for business analysis, project management and technical writing for a number of projects in the Investment Bank. Her work was always well received by our clients.” --Gerard Ulto, Vice president, J.P. Morgan Chase “Thank you for an informative and engaging presentation to our IT Professionals on the topic of “Compliance: A Primer on Current Regulations and Related Job Opportunities.” … All participant evaluations expressed that they would recommend your workshop to other Career Services clients. We look forward to inviting you to present again!” --Hemda Mizrahi and Jill Griffin, 2004 IT Career Pathways Program Co- Facilitators, JPMorganChase Career Services “Gloria Buono Daly is a true master of direct marketing and a strategic planner par excellence. I worked with Gloria when she freelanced at DMA and she astounded me with her knowledge, experience and organizational skills. Her website and blogs at www.allthingsdigitalmarketing.com are informative and en pointe. She is a savvy media planner and has kept up-to-date with today's ever-expanding marketing trends and technologies. Her search engine marketing knowledge and metatag advice helped my web site gain more click-ability and greater exposure. Her "go-give" spirit is refreshing to find in an entrepreneur. Her ability to collaborate with creatives and other professionals defines her as a great asset to any organization. She is the perfect mix of professionalism and personality that makes working with her a great joy. I am proud of my association with her and I consider her a great person as well as a great friend.” --Maria Benevenga, Graphic Design, The DMA (Direct Marketing Association) the-dma.org Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 28
  • 31. Social Media Web sites http://allthingsdigitalmarketing.com http://paintingballerina.com Professional Networking http://linkedin.com/in/gloriabuono Blog http://myblog.allthingsdigitalmarketing.com Gloria Buono Daly – Online Marketing and Web Analytics Portfolio – Additional Information