WordPress Theme Selection Field Guide
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WordPress Theme Selection Field Guide

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The WordPress Theme Selection Field Guide includes helpful tips for business owners and web designers on how to pick the best theme for their needs. Learn theme evaluation processes, WordPress best ...

The WordPress Theme Selection Field Guide includes helpful tips for business owners and web designers on how to pick the best theme for their needs. Learn theme evaluation processes, WordPress best practices and workflow strategies. This guide also includes a list of essential skills, the community, and upcoming WordPress developer trends all to make your journey a more pleasant experience. Presented at the Milwaukee WordCamp 2013.

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    WordPress Theme Selection Field Guide WordPress Theme Selection Field Guide Presentation Transcript

    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeWordPressTheme SelectionField Guideby Gloria AntonelliThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeabout meartistdesignertechnologisttrainerconsultantweb strategistwordpress developerThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkestuff i knowhtmlcssphpwordpressweb standardsuxuiseographic designcontent strategyusability testinginformation architectureThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkesession overviewux standardsbefore theme selectionWordPress skill settheme selection optionstheme qualitiestheme trendsThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeHow WordPress WorksPlugin.ThemeWordPressCorePluginPluginThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkedevelopmentdesigndocumentationWP GOLD STANDARDSThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeWordPress ThemeEXPECTATIONSCode StandardsHTML5, CSS3& ResponsiveDesignTypography &Minimalist layoutsDocumentationUser instructionsThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmke“Don’t Make me Think”www.sensible.com/Do-It-Yourself Guide toFinding and FixingUsability ProblemsA CommonSense Approachto Web UsabilitySteve KrugThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeBefore Theme SelectionThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeBefore Theme Selection• Plan Website Goals & ObjectivesThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeBefore Theme Selection• Plan Website Goals & Objectives• Content Strategy DevelopmentThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeBefore Theme Selection• Plan Website Goals & Objectives• Content Strategy Development• Forecast Future NeedsThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeBefore Theme Selection• Plan Website Goals & Objectives• Content Strategy Development• Forecast Future Needs• Features & CustomizationThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeBefore Theme Selection• Plan Website Goals & Objectives• Content Strategy Development• Forecast Future Needs• Features & Customization• Evaluate Your Ability & TimeThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeContent Strategywhat content buckets do you need?Thursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeContent Strategywhat content buckets do you need?• Define the ProjectThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeContent Strategywhat content buckets do you need?• Define the ProjectEvaluate current contentThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeContent Strategywhat content buckets do you need?• Define the ProjectEvaluate current contentOutline new contentThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeContent Strategywhat content buckets do you need?• Define the ProjectEvaluate current contentOutline new content• Design LayoutThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeContent Strategywhat content buckets do you need?• Define the ProjectEvaluate current contentOutline new content• Design LayoutSimple mockup or WireframesThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeContent Strategywhat content buckets do you need?• Define the ProjectEvaluate current contentOutline new content• Design LayoutSimple mockup or Wireframes• Develop ContentThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeMultiple Learning LayersEssential AdvancedWordPress Admin UI HTML5Theme Functionality CSS3Theme Options PHPTheme Widgets JQUERY“Learn” image Aaron Schmidthttp://www.flickr.com/photos/aaronschmidt/Thursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeUsers ProcessPluginSelectionSet upThemeModifyTheme> > >read docssearch webview videosview tutorialsThemeSelectionreview on webselect & hopefor the bestread docssearch webview videosview tutorialssearch webread reviewsread docssearch webrepeatasneeded>Thursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeTeam of Developersmany hats, jobs & skillsCODE DESIGN UI UX IAOne personwears allthe hats.Who makes Themes?“Hat man” Andrew Warrenflickr.com/photos/27273053@N05/4507100640/Thursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeTheme Selection PathsFreeFrom WordPress.orgRandomly on the Web (danger)BuyCommercial list on WordPress.orgCommercial Theme ShopsTheme Marketplace SitesBuildHire Developer/DesignerDo It YourselfThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeRandom Themes from WebNot Recommend“Free WordPress Themes”Google results may not be safeor reputable.May have malicious code andhidden spam links.Little support or documentation.You’ve been warned!Thursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeWordPress.org 1,763 Free ThemesWordPressThemeReviewProcessThemeUnit TestRatings& StatsUpdatesSupportForumThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeTheme StatsReflects howmany timesdownloaded nothow many are inuse.May be a goodindicator for aquality theme.Thursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeCommercial Theme on WordPress.org65ShopsListedThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeCommercial Theme Companiesalso called “Premium”• Membership-Based• Renewal (monthly/annually ) forupdates, support & new releases• All Theme Packages - Lifetime Support• Startup Fee• Niche themes (Hermes Themes $200)• Pay-What-You-WantGenerally commercial themes offer goodcustomization, quality and support.Thursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeTheme MarketPlace• Market for developers/designers sellingtheir themes.• Support directly from the developer notthe marketplace.• Choose carefully - some ignore WPStandards & best practices.• Read user feedback on authors & themesThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeTheme Marketplace Issues“Many of us are tired of fixing issueswith or coming up with workaroundsfor ThemeForest themes.”Justin Tadlock“…QUIT GLOBALLY REPLACINGCONTENT OUTPUT AND BREAKINGOTHER PEOPLES CODE…”@carlhancock tweet started that discussion.Carl HancockThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmke“Theme Arms Race” ProblemTheme authors aremarketing to makemore money. Theyare packing as muchinto themes as theycan to make a sale.• Feature Bloat• Baked in Shortcodes & Features• Kitchen Sink Option Pageswordpress.tv/2011/09/29/brandon-ryan-jones-the-anarchist-and-the-patriot/Thursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeWhen You Can’t Do It YourselfGrowing developer community -choose wisely.Pick a theme/framework thathas an eco system supporting it.e.g. Many pitch themselves as aGenesis theme developer.Thursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeBuilding a Themehttp://evansolomon.me/notes/premium-themes-are-a-lie/In my experience, most themes are not of high quality anyway. The only true way to havehigh quality website code is to hand build it. By high quality I mean standards andaccessible compliant, page speed optimized, SEO optimized, minified, free of divitis, andmany other aspects that make website code a high standard. I have rarely seen anytheme available online that is of such high standards, I get the impression people justwant to build themes quick and sell cheap. That’s why we hand build all our websites andstay away from any free or “premium”.Laurence CopeAugust 16, 2012Thursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmketypes of themesout of the boxone size fits alldrag & drop interfaceparent/childframeworksstarter themescustom themesThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeOne Size Fits All Option PageThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkePacked Full of Features● custom layout templates ● advanced support for custompost types ● customizable drop-down menus ● featuredsliders ● tabbed sidebars ● magazine layout ● enhancedwidgets for Twitter, Flickr, Google ● translations in manylanguages ● RTL language support ● WP 3.0 Menus ●Custom Post Types & Custom Taxonomies integration ● 19widget areas ● one-column, two-column and three-columnfixed-width & flexible-width layouts ● 8 pre-defined templates● 19 pre-defined color schemes ● SuffusionTheme Bloat!Thursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeChild Themes/*Theme Name: My Twenty Twelve ChildTheme URI:Description: My Child themeAuthor: Your NameAuthor URI:Template: twentytwelveVersion: 1*/Thursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeFramework“A stand-alone base/starter Theme thatis intended either to be forked intoanother Theme, or else to be used as aParent Theme template.”Built-in functions and jQuery/AJAX scripts toallow you to create Child Themes with theminimal amount of coding.May include…• Custom functions in the Theme• Custom action hooks and filter hooks• Theme options page integrationwordpress.orgThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkejudging theme qualitynot just on visual appealdoes it fit my site needscan it be extended or customizedavoid “theme lock in”html structure for seoreviews from developers(not from affilliate link sites)Thursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkesupport & documentationmost are behind a walled gardenforumhelp desk - ticketed systemuser documentstheme updatesThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkethe buy indon’t know what to expecteveryone is differentyour cost is timebefore ・during ・afterThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmketheme trendsadaptive web designmobile firstuser centric designweb standardizationdesign simplicityspecialty themescustom post typescustomizerless built-ins · more pluginsless shortcodesThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeJoin theWordPress GlobalCommunityThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkethank you!Gloria Antonelli@GloriaAntonelligoogle +linkedinfacebookWeb StrategistWordPress DeveloperConsultant & Trainergloria@gloriaantonelli.comThursday, June 6, 13
    • WordCamp Milwaukee June 2013@GloriaAntonelli #wcmkeThursday, June 6, 13