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Create Great User Documents for Word Press

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Creating a multiple learning channel improves the learning experience of WordPress users. Ideas, tips & case study for the increase theme and plugin developers. …

Creating a multiple learning channel improves the learning experience of WordPress users. Ideas, tips & case study for the increase theme and plugin developers.

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  • 1. Create Great User Documents by Gloria Antonelli WordCamp Chicago 2013 forTheme & Plugins Developers
  • 2. about me artist designer technologist trainer consultant web strategist wordpress developer WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 3. stuff i know html css php wordpress web standards ux ui seo graphic design content strategy usability testing information architecture WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 4. long tail of WP users documentation culture doc types for learning writing tips visual presentation tips instructional presentation tips findability user interface doc sprints case studies learning channel overview WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 5. Improving WordPress Themes & Plugins Support Documentation By Gloria Antonelli Video available on WordPress.TV Slides available on Slideshare.net The conversation started at WPChicago 2011.
  • 6. development design documentation WP GOLD STANDARDS WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 7. new & non tech users experiencedusers The Learning Curve Difficult Easy Long Tail of WP Users Unlimited niche with limited skill.
  • 8. Multiple Learning Layers Essential Advanced WordPress Admin UI HTML5 Theme Functionality CSS3 Theme Options PHP Theme Widgets JQUERY “Learn” image Aaron Schmidt http://www.flickr.com/photos/aaronschmidt/ WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 9. Buried in support requests? A great learning center can transform your business. http://flic.kr/p/dqKrEJ WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 10. Stand out in the Market Place Decrease Support Requests Increase Customer Satisfaction IncreaseYour Happiness Level http://flic.kr/p/
  • 11. Users select themes & plugins by learning channel quality.
  • 12. Documentation Culture
  • 13. Your Job Provide instructional information to users. Document development time up front or pay on the back end with support time. WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 14. Improve Users Productivity Identify your user goals & learning outcomes. WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 15. http://www.flickr.com/photos/lac-bac/7509282230/ Provide Road Maps WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 16. Road Blocks Users have different skill sets, technical expertise, and learning styles. No single format works for everyone. Provide multiple learning channels for success. WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 17. Learning Doc Types Topical GuidesTutorials Reference Guides How to’s System Requirements Knowledge Base Step by Step Infographics eBook/WhitePaper Screencast Code Snippets Trouble Shooting Webinars Deep-Dive Manual Videos Start Guides FAQ Offer multiple options for learning. Offer multiple options for learning. GlossaryOffer multiple options for learning. Offer multiple options for learning. Overviews WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 18. Infographics http://marktimemedia.com/redesigning-the-template-hierarchy/
  • 19. Forums Sometimes good & sometimes not good. Many Theme companies are closing forums and moving to ticketed support systems.
  • 20. Start Here
  • 21. Just Start Writing http://flic.kr/p/DGUbY
  • 22. Then Edit Most docs don’t go beyond a rough draft. http://flic.kr/p/7DhKhD
  • 23. http://flic.kr/p/6wPQhm edit on paper read slowly read out loud review 3X Successful Editing WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 24. Writing Tips Target each audience group. Act like a personal instructor. Be conversational. Be brief, clear, concise, & helpful. Write short paragraphs & omit fluff. Don’t buried important info in a wall of text. WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 25. Visual Presentation Tips Create a documentation style guide. Chunk instructional content. Use tables & lists. Use callouts. Format for scanning. Use header hierarchy. Use color coding. Use white space for readability.
  • 26. Instructional Tips Break down into step by step instructions. Create new tutorials from forum conversations. Provide written content for videos. Include clarification of terminology. WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 27. Anticipate Questions 1. Write down real questions. 2. Develop detailed instructions to answer the question. 3. Plug into learning channel. WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 28. Findability Table of Content Site Map Index http://flic.kr/p/7PTDDm ability to locate and present usable information easily, accurately, and quickly as possible. WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 29. Doc Sprints http://flic.kr/p/PWNcf Collaboration
  • 30. Doc Sprints Collaborative Document Sprints are a good fit for technical documentation. Sprints organize people to write documentation in a few days - same location or multiple time zones. WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 31. Documents should not be behind a walled garden. Garden WallBy join the dots
  • 32. http://www.flickr.com/photos/dillemma/8740718365/ Information Architecture
  • 33. IA categorization of information into a coherent structure. Arrange for Importance or Skill Level Start Here Call of Actions Descriptive Headers Site Map & Topic Overviews GroupTopics WordCamp Chicago 2013 @GloriaAntonelli #WCCHI
  • 34. verify content & code learners skills & abilities iterate, iterate, iterate Evaluation Assessment Modifications http://flic.kr/p/L5v2U
  • 35. Time for Updates Continual Document Review http://flic.kr/p/4PeAb
  • 36. Easy Docs Theme
  • 37. Obox - an example of multiple leaning channels http://kb.oboxsites.com/ Disclaimer:A review of the learning channels layout not of Obox theme quailty.
  • 38. Obox
  • 39. Obox
  • 40. Obox
  • 41. Obox
  • 42. Obox
  • 43. Obox
  • 44. Obox
  • 45. No clear path to the plugin information. http://yoast.com/wordpress/seo/
  • 46. An example of a clear path of learning.
  • 47. Join the WordPress Global Community
  • 48. thank you! Gloria Antonelli @GloriaAntonelli google + linkedin facebook Emerging Technology & Web Strategist WordPress Developer Consultant & Trainer gloria@gloriaantonelli.com